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I was recently asked to be part of a panel discussing social media to a group of business owners at a South Missouri Business Expo, but found out later that I had a scheduling conflict so I had to decline. I was really looking forward to this engagement, as was my wife who says I never take her anywhere! In addition to being a panelist for an open Q&A session, I was also asked to do a breakout session of my choosing regarding social media.The topic of my breakout session was going to be Brand Promotion and Reputation Management using Social Media. I figured for the sake of archiving my thoughts and providing my readers with some original content that I would share my thoughts and presentation here… I realize that this presentation casts a pretty large, or broad net, but it was my intention to give more of an overview and drill down some key techniques for brand and reputation management as well as product promotion.
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Social Media: Brand Promotion & Reputation Management
Presented By:
Cotton Rohrscheib
Social Media: Brand Promotion & Reputation Management
Social Media Conversation Types
Social Networks are ongoing conversations.
There are three types of social conversations.
Long Conversations = Facebook, MySpace
Short Conversations = Twitter
Distant Conversations = Blogs, Message Boards, etc.
Social Media: Brand Promotion & Reputation Management
Establish a Presence on Facebook
The Largest Social Network (over 300 million users)
The Fastest Growing Advertising Network (contextual, relevant)
The Best Free Tools for Promoting Your Business:
Pages (Promote Products, Discussions, More, etc.)
Groups (Promote Products, Discussions, More, etc.)
The Best Place for Open Discussions (outside your website)
The Mobile Application (iPhone, Blackberry)
The Best Way to Build Community for Your Brand
Carryover Users to Your Website (FBConnect)
Friend Recommendations (growth user base)
Shared Content (increased exposure)
I predict Facebook will become the “Google” of social networks
Social Media: Brand Promotion & Reputation Management
Establish a Presence on Twitter
Extremely Fast Growing Social Network
Extremely Open for Connecting w/ New People (-vs- Facebook)
Free Tool for Promoting Your Business:
Promote Your Content (RSS Feeds)
Find New Customers (One on One Discussions)
Support Existing Customers (One on One Discussions)
Locate Potential Consumers (Advanced Search Tools)
Open Discussions (keep your tweets balanced)
The Mobile Applications (iPhone, Blackberry)
As Twitter continues to Evolve, we continue to find new uses…
Social Media: Brand Promotion & Reputation Management
Monitor Distant Conversations
Keep Google Eyes (Constantly Search for Your Brand)
Blogs / Websites (Opinions, Reviews, etc.)
Forums / Message Boards (Support, Reviews, etc.)
Your Competitor Presence (Where are they?)
Socially Bookmark / Tag Your Content (Digg, Delicious, etc.)
Social Media: Brand Promotion & Reputation Management
Facebook Advice / Best Practices
Promoting Your Brand / Products / Services
Establishing a Fan Base / Group Members
Frequent Communications w/out Overdoing it…
Discussion Boards
Wall Posts
Know When to Message
Keeping Your Customer Base Happy
Fast Service + Resolutions = Happy Customers
Social Media: Brand Promotion & Reputation Management
Twitter Advice / Best Practices
Making Friends & Finding Followers
Promoting Your Brand / Products / Services
Personal Communications
@replies and DM’s (be transparent, consistent)
Pushing Content via RSS Feed
Don’t overdo your automated content
Show that you are “real people”
Keeping Your Customer Base Happy
Fast Service + Resolutions = Happy Customers
Social Media: Brand Promotion & Reputation Management
Be Proactive: Look for Trouble…
Utilize Search to locate conversations
Facebook: Are there existing groups, fan pages?
Twitter: What are people tweeting about you?
Utilize Social Bookmarks
Digg & Delicious: Great SEO Juice, Relevance
Customer Reviews on Amazon, eBay, etc.
Amazon: Check Customer Reviews Frequently
eBay: Strive for High Approval Rating
Social Media: Brand Promotion & Reputation Management
Be Dedicated…
Social Media Content Changes Daily, Hourly, etc.
Setup a Monitoring / Management Plan
Be Consistent (Never Leave them Hanging)
Designate Trained, Capable People as Managers
Social Media Managers are hot commodities
Don’t be afraid to Outsource
What is Your Competition Doing?
Competitions, Discounts, Promotions, etc.
Social Media: Brand Promotion & Reputation Management
What to Expect & Tips for Success…
Social Saturation Takes Time, Be Patient!
Don’t expect immediate ROI
Promote Your Social Presence Every Opportunity You Have…
Encourage Customers to Post Content…
Have them Blog, Write Reviews, Recommendations
Utilize Customer Reviews (Repost, Retweet, etc.)
Manage Your Social Following Carefully
Don’t overdo it, or try to hard!
Think Outside the Box…
Social Media: Brand Promotion & Reputation Management
Thanks for Attending…
Questions & Comments
Good Luck!
Presentation Slides: http://cottonrohrscheib.com/blog
About Me…
Partner / Co-Founder of Pleth, LLC
Web Design, Development, Managed Hosting
Business Class Email Solutions
Social Marketing & Consulting
Social Media Consultant / Blogger
Twitter: @cottonr
Blog: The Cotton Club http://cottonrohrscheib.com
Developer (over 10 years experience)
For More Information:
http://pleth.com
http://powersitedesign.com
http://cottonrohrscheib.com
http://facebook.com/cottonr
Telephone: 888-276-0848
Email: [email protected]
Social Media: Brand Promotion & Reputation Management
Social Media: Brand Promotion & Reputation Management
