Social Media Breakfast: Paul Nazareth - LinkedIN

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  1. 1. @UinvitedU
  2. 2. Not a digital resume A digital handshake hello
  3. 4. 1. Only have 1 profile 2. Complete profile 3.Professionalphoto 4. Summary section is key! 5. Three recommendations 6. Make sure your profile is 100% complete 7. Clear invitation requests 8. Grow your network, constantly 9. Virtual reality = Reality reality 10. Groups & Answers! 11. Keep in touch!!
  4. 8. 2011 Words identified by LinkedIn as clichs on profiles
  5. 9. DONT DO THIS!!!
  6. 11.
    • People youalreadyknow well.
    • People worked with in the past.
    • People you know professionally.
    • Sector leaders, professional heroes or teachers.
    • Follow your gut:Stranger danger !
  7. 12.
    • Employees
    • Volunteers
    • Board members
    • Fans!
    • OWN your sector
  8. 14. Leave the job information for resume
  9. 15.
    • 3 to 5 recommendationsminimum
    • Best way to get is to give them!
    • Be authentic, focus on value
    • Recommend person not company
  10. 16. Close the deal Paperwork made easy! Testimonial /evidence Goal to buy services long/short term Education: Purchase options Establish : credibility/connection
  11. 19.
    • This is not Facebook
    • Limit your time on LI
    • Have a timer!
    • Start with 10 mins a week
    • Grow your network organically
  12. 21. Dont forget! Meeting name badges Business cards Email signatureCompany website
  13. 22. Business @Work
  14. 23. $80,000+ avg income 2 million company pages 116, 000 nonprofit pages 72% of users 25 54 *Nov 2011 500 million 135 M 4 M Canada
  15. 37. < Out of Date Suggestions not strategy >
  16. 39.
    • Paul C. Nazareth
    • Manager, Philanthropic Advisory Services
    • Scotia Private Client Group
    • Instructor, Planned Giving
    • Georgian College
    @UinvitedU Thank you for your time, contact me any time.