Social Media for Branding

Personal BrandingThe Power of You

Heidi Miller, Social Media Consultant, www.heidi-miller.com@heidimillerhttp://profile.to/heidimiller

Creative ConnectionsMinneapolis, MN Sept 16-19, 2010

#tcce10

Friday, September 17, 2010

http://www.heidi-miller.com


http://profile.to/heidimiller


Personal Branding Strategy

• Who do you want to reach?

• Why?

• What do you want them to do?

• How can you help them?

• How will you know when you’ve succeeded?

• What are your current marketing goals?

@heidimiller #tcce10


Where are your key

influencers?• LinkedIn• Facebook• Twitter• Flickr• MySpace• Amazon reviews• iTunes• Forums



Where are your key

influencers?• LinkedIn• Facebook• Twitter• Flickr• MySpace• Amazon reviews• iTunes• Forums



Who are you trying

to engage?



% Growth of adults

updating Twitter status

@heidimiller #tcc10


Average of of SNS users by

site




site




site




site




site




site



Branding Basics



Know your superpower



What is your value proposition?



• I help people who spend/enjoy/love _________ and who need ________





• Who are facing ______________





• Who are facing ______________

• Will enjoy _________________





• Who are facing ______________

• Will enjoy _________________

• While enabling ______________





• Who are facing ______________

• Will enjoy _________________

• While enabling ______________

• Compared to _______________




Build your

reputation





Be personalBe generousBe relevant



Building Presence



• Blogs/podcasts

Building Presence



• Blogs/podcastsPost thoughtfully on a regular basis on relevant topics

Building Presence




Comment on relevant blogs

Building Presence





Call in podcast comments

Building Presence






• Facebook

Building Presence






• FacebookLike

Building Presence






• FacebookLike

Comment

Building Presence






• FacebookLike

Comment

Join Facebook events

Building Presence






• FacebookLike

Comment


Share Facebook events

Building Presence






• FacebookLike

Comment



Invite more people to Facebook events

Building Presence






• FacebookLike

Comment




Tag friends in photos

Building Presence






• FacebookLike

Comment





• Twitter

Building Presence






• FacebookLike

Comment





• TwitterReTweet relevant, useful content

Building Presence






• FacebookLike

Comment






Reply promptly

Building Presence






• FacebookLike

Comment






Reply promptly

Twitter events with hashtag

Building Presence






• FacebookLike

Comment






Reply promptly


Participate in Follow Friday

Building Presence






• FacebookLike

Comment






Reply promptly


Participate in Follow Friday

• Comment on LinkedIn group posts

Building Presence



Expose yourself



Express personality



Be personal

Liz Strauss

• Self-expression• Reach out• Respond personally• Share your ideas• Give credit, give links, give a hand• Be passionate, funny, human

http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/@heidimiller

#tcce10Friday, September 17, 2010

http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/

http://www.successful-blog.com/1/ways-to-get-noticed-in-the-twitterverse/



Be personable...

without being


too personal


20%

30%

30%

20%

PersonalOriginal contentItem commentaryResponse

Content Distribution for SNS



3 Steps to


Online Brand

Managing

Your


Step 1:Monitor



Step 1:Monitor



Set up Google alertwww.google.com/alert

Your name Your brand Your product or service Competitor’s names Issues Keywords



http://www.google.com/alert

http://www.google.com/alert

1. Enter search term



1. Enter search term 2. Choose Everything



1. Enter search term 2. Choose Everything

3. Enter email & create@heidimiller #tcce10


Step 2: Set up profiles



Profile Basics• Use consistent, friendly, professional profile photo

• Your face

• No kids or pets

• Create consistent one-line bio

• Create consistent one-paragraph bio

• Use www.knowem.com to save name across SNS

• Capture your name, brand, or as close as you can get to it



http://www.knowem.com

http://www.knowem.com

Profile do’s• Basic info

• Profile photo

• Relationships

• Likes and interests

• Education and work

• Contact info




• Profile photo

• Relationships



• Contact info




• Profile photo

• Relationships



• Contact info• Look like you• Convey your brand image• Convey a human being@heidimiller



• Profile photo

• Relationships



• Contact info• Look like you• Convey your brand image• Convey a human being@heidimiller



• Profile photo

• Relationships



• Contact info• Consider relatives’ privacy wishes




• Profile photo

• Relationships



• Contact info• Consider relatives’ privacy wishes




• Profile photo

• Relationships



• Contact info




• Profile photo

• Relationships



• Contact info

Add personal and professional activities

and interests

Music, books and movies show your

personality



Basic info• Hometown

• Location

• Birthday

• Gender

• Bio: tell a story



Basic info• Hometown

• Location

• Birthday

• Gender

• Bio: tell a story



Profile do’s



Profile do’s

Handle: Descriptive, shortest version of

your real name



Profile do’s

Handle: Descriptive, shortest version of

your real name

List your real name, even when

Twittering for a brand



Profile do’s



Profile do’s

Link to your website



Profile do’s

Bio: list roles, interests, show personality. If

Twittering for a brand, say so.




Profile do’s






Profile do’s






Profile do’s






Engage

Step 3:



Answer the questions



Answer the questions• What are you reading?

• What are you commenting on?

• What are you blogging?

• What are you furious about?

• What are you excited to see?

• What do you need right now?

• What are you wondering about?







• What would you like to ask?

• What are you participating in?

• Who are you with?

• What are you talking about?

• What are you laughing about?

• What are you rolling your eyes over?



• Be generous and gracious. Check your ego at the door.

• Don’t be That Guy: no blatant self-promotion. Help others first and most.

• Be personable without being too personal.

Tips for brand building

• Be omnipresent: take advantage of cross-posting automation.

• Be a nerd: track and measure everything.

• Be yourself, consistently. No split personalities.

• Be kind to yourself: allow yourself to make mistakes.

• Be generous with comments, praise, likes, opinions, responses and reTweets.


Personal BrandingThe Power of You

Heidi Miller, Social Media Consultant, www.heidi-miller.com@heidimillerhttp://profile.to/heidimiller

Creative ConnectionsMinneapolis, MN Sept 16-19, 2010

#tcce10






Business

Social Media for Branding