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INTRODUCTION TO SOCIAL MEDIA FOR BUSINESS BY PR SOCIAL MEDIA SERVICES Phyl Stubbs – IE Network Tallaght Library Thursday 9 th August 2012

Social Media for Business IE Network Presentation

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Page 1: Social Media for Business IE Network Presentation

INTRODUCTION TOSOCIAL MEDIA FOR BUSINESS

BYPR SOCIAL MEDIA

SERVICES

Phyl Stubbs – IE Network Tallaght Library

Thursday 9th August 2012

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Session Plan

Introduction Housekeeping / Question Policy Icebreaker List my Objectives Elaborate on my objectives Summary Q & A

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Introduction to Social Media for Business

Ice Breaker

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Objectives

At the end of this session you will: Understand what Social Media is. Identify & list the 3 Characteristics of Social

Media Understand the difference between a Facebook

Business Page and a Personal Page. Be able to list 4 popular Social Media Platforms Identify the key starting points for

implementing a Social Media Strategy & Campaign.

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Introduction to Social Media for Business

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What is Social Media?

Wikipedia: “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”

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Social Media is Inbound Marketing

Social Media helps with SEO Social Media promotes your

Blog/Website Social Media is Permission Centric The conversation has already started…

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3 Characteristics of Social Media

Network

SharePUBLISH

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Social MediaTips: PublishEveryone can publish anything for

everyone Monitor what others publish, promote it Empower your customers to publish

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3 Characteristics of Social Media

Publish

NetworkSHARE

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Social Media Tips: Share

Anyone can promote anything to everyone

Find where your audience hangs out Promote your content and other content Produce content your audience will love

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3 Characteristics of Social Media

Share

PublishNETWORK

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Social Media Tips: Network

Anyone can connect with everyone from anywhere

Make friends • Find your existing connections

• Network through groups

Be helpful• Answer questions• Share interesting content

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Social Media Network Sites

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4 Most Popular Social Media Platforms

Facebook

Twitter

LinkedIn

YouTube

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Facebook

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Facebook Statistics for Ireland

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Facebook Demographics Ireland

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Facebook Male/Female User Ratio

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Personal Page vs. Business Page

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Effective use of a Business Page

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Effective use of a Business Page

SPIN 103.8 – 159,417 Likes/Fans Constant engagement with their Fans Run plenty of competitions & giveaways Effective use of Tabs

Deliberate, changeable & controllable landing point for every new visitor

They always respond to comments & reviews posted on their page (positive or negative)

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Facebook Wall

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Poor use of a Business Page

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Poor use of a Business Page

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Poor use of a Business Page

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Twitter

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Twitter Strategy

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Twitter for Business

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LinkedIn

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LinkedIn Statistics Ireland

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LinkedIn

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YouTube

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YouTube

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Pinterest

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Pinterest

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Pinterest

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Social Media Campaign

Before you start your SM campaign is it essential to: Know your Target Audience Plan your aims and goals Identify the specific Platform you wish to

use Have a Social Media Best Practice Policy in

place Monitor, measure and analyse your

Campaign progress constantly

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Social Media Strategy

Strong Calls to Action Consistent Branding Allowing Fan Interaction Active engagement with Fans Not removing negative content posted

by fans Timely response to both good & bad

comments

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Q & A

?