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INTRODUCTION TOSOCIAL MEDIA FOR BUSINESS
BYPR SOCIAL MEDIA
SERVICES
Phyl Stubbs – IE Network Tallaght Library
Thursday 9th August 2012
Session Plan
Introduction Housekeeping / Question Policy Icebreaker List my Objectives Elaborate on my objectives Summary Q & A
Introduction to Social Media for Business
Ice Breaker
Objectives
At the end of this session you will: Understand what Social Media is. Identify & list the 3 Characteristics of Social
Media Understand the difference between a Facebook
Business Page and a Personal Page. Be able to list 4 popular Social Media Platforms Identify the key starting points for
implementing a Social Media Strategy & Campaign.
Introduction to Social Media for Business
What is Social Media?
Wikipedia: “Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words and pictures.”
Social Media is Inbound Marketing
Social Media helps with SEO Social Media promotes your
Blog/Website Social Media is Permission Centric The conversation has already started…
3 Characteristics of Social Media
Network
SharePUBLISH
Social MediaTips: PublishEveryone can publish anything for
everyone Monitor what others publish, promote it Empower your customers to publish
3 Characteristics of Social Media
Publish
NetworkSHARE
Social Media Tips: Share
Anyone can promote anything to everyone
Find where your audience hangs out Promote your content and other content Produce content your audience will love
3 Characteristics of Social Media
Share
PublishNETWORK
Social Media Tips: Network
Anyone can connect with everyone from anywhere
Make friends • Find your existing connections
• Network through groups
Be helpful• Answer questions• Share interesting content
Social Media Network Sites
4 Most Popular Social Media Platforms
YouTube
Facebook Statistics for Ireland
Facebook Demographics Ireland
Facebook Male/Female User Ratio
Personal Page vs. Business Page
Effective use of a Business Page
Effective use of a Business Page
SPIN 103.8 – 159,417 Likes/Fans Constant engagement with their Fans Run plenty of competitions & giveaways Effective use of Tabs
Deliberate, changeable & controllable landing point for every new visitor
They always respond to comments & reviews posted on their page (positive or negative)
Facebook Wall
Poor use of a Business Page
Poor use of a Business Page
Poor use of a Business Page
Twitter Strategy
Twitter for Business
LinkedIn Statistics Ireland
YouTube
YouTube
Social Media Campaign
Before you start your SM campaign is it essential to: Know your Target Audience Plan your aims and goals Identify the specific Platform you wish to
use Have a Social Media Best Practice Policy in
place Monitor, measure and analyse your
Campaign progress constantly
Social Media Strategy
Strong Calls to Action Consistent Branding Allowing Fan Interaction Active engagement with Fans Not removing negative content posted
by fans Timely response to both good & bad
comments
Q & A
?