64
Social Media & the Chief Financial Officer Tom Hood, CPA.CITP CEO Maryland Associa@on of CPAs Business Learning Ins@tute FEI Summit 2014 #FEISummit14 @tomhood

Social Media for CFOs - FEI Summit

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In a world of rapid change and increasing complexity, the winners will be those who can keep their rate of learning greater than the rate of change. This session is designed to help you keep your L>C. That is how our presenter, Tom Hood, sees the biggest benefit of social technology for today’s finance professionals and knowledge workers. He will share the latest research from McKinsey, MIT/Deloitte, and others. Tom will show how to use the latest tools to create your own knowledge network and how to lead safe and productive uses of these tools. He will also discuss the “dark side” and some ideas on how to mitigate the risks. Bring your laptops, tablets and smartphones to participate in this interactive session. Additional information from sessions is embedded in this pdf: Top Issues Facing CFOs Slide 41-47 are Survey results from Session participants which include the Top Issues Facing CFOs, Social Media Tools, and other information Twitter book recap of entire Conference #FEISummit14 Slides 47-64 are tweet reach recap showing a reach of 98,237 and 858,274 impressions

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Page 1: Social Media for CFOs  - FEI Summit

SocialMediaamptheChiefFinancialOfficer

TomHoodCPACITPCEO

MarylandAssociaonofCPAsBusinessLearningInstute

FEISummit2014FEISummit14tomhood

Tom Hood CPA CITP CGMA

Tom Hood CPA CITP CGMA CEO MACPA wwwmacpaorg and Business Learning Institute (BLI) wwwblionlineorg

httpwwwlinkedincomintomhood

If there is a conversation about the future of the profession youre bound to hear Hoods name mentioned as one of the people leading the way

ndash Accounting Today Magazine

bull  Named the Second Most Influential in Accounting by Accounting Today Magazine 2013

bull  Linked-In Top 150 Influencer bull  Top 25 Influencers in Learning amp HR by HR

Examiner bull  Top 25 Thought Leaders in Public Accounting

by CPA Practice Adviser bull  Working on Learning Management with

AICPACPA2Biz Cloud Curriculum Performance Management

httpmacpacnfio

Respond to a Poll

Ask a Question

Select the session FEI Social CFO

hKpwwwslidesharenetthoodcpa

AndonourblogathKpwwwcpasuccesscom

DownloadTodayrsquosPresoon

Threeobjecves

bull Whysocialtechnologies

bull Commonmispercepons

bull Managingtherisks

American Institute of CPAs

It starts with the fact that globalization and the information technology revolution have gone to a whole new level Thanks to cloud computing robotics 3G wireless connectivity Skype Facebook Google LinkedIn Twitter the iPad and cheap Internet-enabled smartphones the world has gone from connected to hyper-connectedrdquo

- Thomas Friedman NY Times author The World is Flat

The single most important trend in the world today

Whybull MarkengandSEO

bull Keepingupbull Learningbull ConnecngandCollaboraonbull  Innovaonbull SECearningsbull EngagementampTrust

CommonMispercepons

bull Timewasterndashldquosocialnotworkingrdquo

bull  Idonrsquotwanttoknowwhatyouhadforlunch

bull NorealbusinessusendashNoROI

ROI

hKpcpatc4qv

WhyCFOsshouldcareaboutSocialMedia

ldquoIn_formingistheindividualpersonsanalogtoopen_sourcingoutsourcinginsourcingsupply_chainingandoffshoringInforming)is)the)ability)to)build)and)supply)your)own)personal)supply)chainmdasha)supply)chain)of)informa8on)knowledge)and)entertainment)Inltforming)is)about)selfltcollabora8onmdashbecoming)your)own)selfltdirected)and)selfltempowered)researcher)editor)and)selector)of)entertainment)

ndashThomasFriedman

hKpcpatc4qu

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

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ampE1137E13-4$amp 1313

Page 2: Social Media for CFOs  - FEI Summit

Tom Hood CPA CITP CGMA

Tom Hood CPA CITP CGMA CEO MACPA wwwmacpaorg and Business Learning Institute (BLI) wwwblionlineorg

httpwwwlinkedincomintomhood

If there is a conversation about the future of the profession youre bound to hear Hoods name mentioned as one of the people leading the way

ndash Accounting Today Magazine

bull  Named the Second Most Influential in Accounting by Accounting Today Magazine 2013

bull  Linked-In Top 150 Influencer bull  Top 25 Influencers in Learning amp HR by HR

Examiner bull  Top 25 Thought Leaders in Public Accounting

by CPA Practice Adviser bull  Working on Learning Management with

AICPACPA2Biz Cloud Curriculum Performance Management

httpmacpacnfio

Respond to a Poll

Ask a Question

Select the session FEI Social CFO

hKpwwwslidesharenetthoodcpa

AndonourblogathKpwwwcpasuccesscom

DownloadTodayrsquosPresoon

Threeobjecves

bull Whysocialtechnologies

bull Commonmispercepons

bull Managingtherisks

American Institute of CPAs

It starts with the fact that globalization and the information technology revolution have gone to a whole new level Thanks to cloud computing robotics 3G wireless connectivity Skype Facebook Google LinkedIn Twitter the iPad and cheap Internet-enabled smartphones the world has gone from connected to hyper-connectedrdquo

- Thomas Friedman NY Times author The World is Flat

The single most important trend in the world today

Whybull MarkengandSEO

bull Keepingupbull Learningbull ConnecngandCollaboraonbull  Innovaonbull SECearningsbull EngagementampTrust

CommonMispercepons

bull Timewasterndashldquosocialnotworkingrdquo

bull  Idonrsquotwanttoknowwhatyouhadforlunch

bull NorealbusinessusendashNoROI

ROI

hKpcpatc4qv

WhyCFOsshouldcareaboutSocialMedia

ldquoIn_formingistheindividualpersonsanalogtoopen_sourcingoutsourcinginsourcingsupply_chainingandoffshoringInforming)is)the)ability)to)build)and)supply)your)own)personal)supply)chainmdasha)supply)chain)of)informa8on)knowledge)and)entertainment)Inltforming)is)about)selfltcollabora8onmdashbecoming)your)own)selfltdirected)and)selfltempowered)researcher)editor)and)selector)of)entertainment)

ndashThomasFriedman

hKpcpatc4qu

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

13

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Page 3: Social Media for CFOs  - FEI Summit

httpmacpacnfio

Respond to a Poll

Ask a Question

Select the session FEI Social CFO

hKpwwwslidesharenetthoodcpa

AndonourblogathKpwwwcpasuccesscom

DownloadTodayrsquosPresoon

Threeobjecves

bull Whysocialtechnologies

bull Commonmispercepons

bull Managingtherisks

American Institute of CPAs

It starts with the fact that globalization and the information technology revolution have gone to a whole new level Thanks to cloud computing robotics 3G wireless connectivity Skype Facebook Google LinkedIn Twitter the iPad and cheap Internet-enabled smartphones the world has gone from connected to hyper-connectedrdquo

- Thomas Friedman NY Times author The World is Flat

The single most important trend in the world today

Whybull MarkengandSEO

bull Keepingupbull Learningbull ConnecngandCollaboraonbull  Innovaonbull SECearningsbull EngagementampTrust

CommonMispercepons

bull Timewasterndashldquosocialnotworkingrdquo

bull  Idonrsquotwanttoknowwhatyouhadforlunch

bull NorealbusinessusendashNoROI

ROI

hKpcpatc4qv

WhyCFOsshouldcareaboutSocialMedia

ldquoIn_formingistheindividualpersonsanalogtoopen_sourcingoutsourcinginsourcingsupply_chainingandoffshoringInforming)is)the)ability)to)build)and)supply)your)own)personal)supply)chainmdasha)supply)chain)of)informa8on)knowledge)and)entertainment)Inltforming)is)about)selfltcollabora8onmdashbecoming)your)own)selfltdirected)and)selfltempowered)researcher)editor)and)selector)of)entertainment)

ndashThomasFriedman

hKpcpatc4qu

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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Page 4: Social Media for CFOs  - FEI Summit

hKpwwwslidesharenetthoodcpa

AndonourblogathKpwwwcpasuccesscom

DownloadTodayrsquosPresoon

Threeobjecves

bull Whysocialtechnologies

bull Commonmispercepons

bull Managingtherisks

American Institute of CPAs

It starts with the fact that globalization and the information technology revolution have gone to a whole new level Thanks to cloud computing robotics 3G wireless connectivity Skype Facebook Google LinkedIn Twitter the iPad and cheap Internet-enabled smartphones the world has gone from connected to hyper-connectedrdquo

- Thomas Friedman NY Times author The World is Flat

The single most important trend in the world today

Whybull MarkengandSEO

bull Keepingupbull Learningbull ConnecngandCollaboraonbull  Innovaonbull SECearningsbull EngagementampTrust

CommonMispercepons

bull Timewasterndashldquosocialnotworkingrdquo

bull  Idonrsquotwanttoknowwhatyouhadforlunch

bull NorealbusinessusendashNoROI

ROI

hKpcpatc4qv

WhyCFOsshouldcareaboutSocialMedia

ldquoIn_formingistheindividualpersonsanalogtoopen_sourcingoutsourcinginsourcingsupply_chainingandoffshoringInforming)is)the)ability)to)build)and)supply)your)own)personal)supply)chainmdasha)supply)chain)of)informa8on)knowledge)and)entertainment)Inltforming)is)about)selfltcollabora8onmdashbecoming)your)own)selfltdirected)and)selfltempowered)researcher)editor)and)selector)of)entertainment)

ndashThomasFriedman

hKpcpatc4qu

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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$$139

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Page 5: Social Media for CFOs  - FEI Summit

Threeobjecves

bull Whysocialtechnologies

bull Commonmispercepons

bull Managingtherisks

American Institute of CPAs

It starts with the fact that globalization and the information technology revolution have gone to a whole new level Thanks to cloud computing robotics 3G wireless connectivity Skype Facebook Google LinkedIn Twitter the iPad and cheap Internet-enabled smartphones the world has gone from connected to hyper-connectedrdquo

- Thomas Friedman NY Times author The World is Flat

The single most important trend in the world today

Whybull MarkengandSEO

bull Keepingupbull Learningbull ConnecngandCollaboraonbull  Innovaonbull SECearningsbull EngagementampTrust

CommonMispercepons

bull Timewasterndashldquosocialnotworkingrdquo

bull  Idonrsquotwanttoknowwhatyouhadforlunch

bull NorealbusinessusendashNoROI

ROI

hKpcpatc4qv

WhyCFOsshouldcareaboutSocialMedia

ldquoIn_formingistheindividualpersonsanalogtoopen_sourcingoutsourcinginsourcingsupply_chainingandoffshoringInforming)is)the)ability)to)build)and)supply)your)own)personal)supply)chainmdasha)supply)chain)of)informa8on)knowledge)and)entertainment)Inltforming)is)about)selfltcollabora8onmdashbecoming)your)own)selfltdirected)and)selfltempowered)researcher)editor)and)selector)of)entertainment)

ndashThomasFriedman

hKpcpatc4qu

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

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Page 6: Social Media for CFOs  - FEI Summit

American Institute of CPAs

It starts with the fact that globalization and the information technology revolution have gone to a whole new level Thanks to cloud computing robotics 3G wireless connectivity Skype Facebook Google LinkedIn Twitter the iPad and cheap Internet-enabled smartphones the world has gone from connected to hyper-connectedrdquo

- Thomas Friedman NY Times author The World is Flat

The single most important trend in the world today

Whybull MarkengandSEO

bull Keepingupbull Learningbull ConnecngandCollaboraonbull  Innovaonbull SECearningsbull EngagementampTrust

CommonMispercepons

bull Timewasterndashldquosocialnotworkingrdquo

bull  Idonrsquotwanttoknowwhatyouhadforlunch

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ndashThomasFriedman

hKpcpatc4qu

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

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Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

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Page 7: Social Media for CFOs  - FEI Summit

Whybull MarkengandSEO

bull Keepingupbull Learningbull ConnecngandCollaboraonbull  Innovaonbull SECearningsbull EngagementampTrust

CommonMispercepons

bull Timewasterndashldquosocialnotworkingrdquo

bull  Idonrsquotwanttoknowwhatyouhadforlunch

bull NorealbusinessusendashNoROI

ROI

hKpcpatc4qv

WhyCFOsshouldcareaboutSocialMedia

ldquoIn_formingistheindividualpersonsanalogtoopen_sourcingoutsourcinginsourcingsupply_chainingandoffshoringInforming)is)the)ability)to)build)and)supply)your)own)personal)supply)chainmdasha)supply)chain)of)informa8on)knowledge)and)entertainment)Inltforming)is)about)selfltcollabora8onmdashbecoming)your)own)selfltdirected)and)selfltempowered)researcher)editor)and)selector)of)entertainment)

ndashThomasFriedman

hKpcpatc4qu

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

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1amp4O13ampB13137ED71314012-0121313

012amp4A13Bamp01Q2131313$(1313A13M-012-A13137M13=F1313

1ampB13137ED7134-0121313

1313amp4A13Bamp01Q2131313$(1313A13M-012-A13137M13=F1313

1313amp13lt47

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OampB012gtD$UN13gt)9137$M13+gtA13-012F1313

O13ampB13137ED7134-0121313

A13ampA1341313E813914=131301213+gtDXF-0121313

1amp1-014A)A7E13)13+gt0H1313

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ampE1137E13-4$amp 1313

Page 8: Social Media for CFOs  - FEI Summit

CommonMispercepons

bull Timewasterndashldquosocialnotworkingrdquo

bull  Idonrsquotwanttoknowwhatyouhadforlunch

bull NorealbusinessusendashNoROI

ROI

hKpcpatc4qv

WhyCFOsshouldcareaboutSocialMedia

ldquoIn_formingistheindividualpersonsanalogtoopen_sourcingoutsourcinginsourcingsupply_chainingandoffshoringInforming)is)the)ability)to)build)and)supply)your)own)personal)supply)chainmdasha)supply)chain)of)informa8on)knowledge)and)entertainment)Inltforming)is)about)selfltcollabora8onmdashbecoming)your)own)selfltdirected)and)selfltempowered)researcher)editor)and)selector)of)entertainment)

ndashThomasFriedman

hKpcpatc4qu

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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Page 9: Social Media for CFOs  - FEI Summit

ROI

hKpcpatc4qv

WhyCFOsshouldcareaboutSocialMedia

ldquoIn_formingistheindividualpersonsanalogtoopen_sourcingoutsourcinginsourcingsupply_chainingandoffshoringInforming)is)the)ability)to)build)and)supply)your)own)personal)supply)chainmdasha)supply)chain)of)informa8on)knowledge)and)entertainment)Inltforming)is)about)selfltcollabora8onmdashbecoming)your)own)selfltdirected)and)selfltempowered)researcher)editor)and)selector)of)entertainment)

ndashThomasFriedman

hKpcpatc4qu

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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Page 10: Social Media for CFOs  - FEI Summit

WhyCFOsshouldcareaboutSocialMedia

ldquoIn_formingistheindividualpersonsanalogtoopen_sourcingoutsourcinginsourcingsupply_chainingandoffshoringInforming)is)the)ability)to)build)and)supply)your)own)personal)supply)chainmdasha)supply)chain)of)informa8on)knowledge)and)entertainment)Inltforming)is)about)selfltcollabora8onmdashbecoming)your)own)selfltdirected)and)selfltempowered)researcher)editor)and)selector)of)entertainment)

ndashThomasFriedman

hKpcpatc4qu

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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Page 11: Social Media for CFOs  - FEI Summit

hKpcpatc4qu

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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Page 12: Social Media for CFOs  - FEI Summit

CFOsareonsocialmedia

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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Page 13: Social Media for CFOs  - FEI Summit

ExampleWSJ_TwiKer

FollowCFOJournalEchasantwiKerIR

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

13

amp(1313)13(13++ - 1313

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4 4 1

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413++13

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331

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3813

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$++

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$$139

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7313

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Page 14: Social Media for CFOs  - FEI Summit

WersquoreallintheMovingBusiness

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

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Page 15: Social Media for CFOs  - FEI Summit

TomrsquosTopFiveReasonsCFOsShouldbeonSocialMedia

1  Connecng2  Collaborang3  Learning4  Innovang5  MovingPeople

FEITwiKerListhKpcpatc4qw

VirtualConneconsndashRealPeople

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

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 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

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Page 16: Social Media for CFOs  - FEI Summit

VirtualConneconsndashRealPeople

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BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

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bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

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Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

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Page 17: Social Media for CFOs  - FEI Summit

hKpdupresscomarclessocial_business_studyFollowDU_PressdeloiKeMITSloan

BusinessisSocial

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

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SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

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Page 18: Social Media for CFOs  - FEI Summit

ldquoBillrsquosblogmakesmefeelconnectedtotheorganiza7oninawayIhadnotfeltbeforeIfeelmoreinformedandclosertotheorganiza7onthaneverbeforerdquondashfromaMarrioKFinanceTeammemberduringanMACPAProfessionalIssuesupdateattheirHQinBethesdaMD]

Whatifyoucouldkeepyourorganizaoninformedandinspiredbyyourthoughts

TheMarrioKStoryndashEngagingFinanceTeam

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

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Page 19: Social Media for CFOs  - FEI Summit

ListenUseSocialMediatoturnthebullhornaround

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

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Page 20: Social Media for CFOs  - FEI Summit

ThreeauthorsReTweetedthisblogpostwhichmenonedtheirbookshellip

hKpwwwcpasuccesscom201201the_top_ten_business_books_of_2011html

Learn

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

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Page 21: Social Media for CFOs  - FEI Summit

FEIrsquosownEdithOrensteinonResearchingSECampSocialMedia

Followfeiblogbrocromanek

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

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Page 22: Social Media for CFOs  - FEI Summit

Geongstarted

hKpcpatc4qw

HashtagFEISummit14

TwiKerlists

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

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Page 23: Social Media for CFOs  - FEI Summit

SocialMediaconnectsustothoughtleaders

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

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Page 24: Social Media for CFOs  - FEI Summit

Innovaonadopon=SocialNetworks

ldquoThedegreetowhichanindividualinasocialnetworkisconnectedtootherindividualsinthenetwork(actorcentrality)hasbeenshowntohaveamajorinfluenceonthatindividualrsquosadop7onofbusinessinnova7onsrdquondashResearchReportbyAssociaonofAmericanMedicalColleges

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

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Page 25: Social Media for CFOs  - FEI Summit

SourcewwwC4LPTcouk

TopTenLearningTechnologies1  TwiKerndashmicro_updangtool2  GoogleDocsDrivendashonlinecollaboraontool3  YouTubendashvideohosngandsharingtool4  GoogleSearch_websearch5  Powerpoint_Presentaonsorware6  EvernotendashProducvitytool(andcontentcuraon)7  DropboxndashFilestorageandsynchronizaon8  Wordpressndashbloggingtool9  Facebookndashsocialnetworkingsite10 Google+HangoutsndashVideomeengsBonusSlidesharendashpresentaonhosngandsharingtool

SocialLearningisquicklyemergingasamajoruseofsocialmediaandawaytoengagedeeperwithourmembersandparcipants

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

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Page 26: Social Media for CFOs  - FEI Summit

RiskManagementDonrsquotletthishappentoyou

ThisisthebiggestfearofsocialmediaYoucanmigatethisfearwithtrainingandagoodpolicyMACPArsquossocialmediapolicyincorporatestheCodeofEthicsoftheCPAProfessionandourStateBoardofAccountancyintothebestofbreedpolicyfromIBMOnthenextslide

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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Page 27: Social Media for CFOs  - FEI Summit

MACPASocialMediaPolicy

hKpcpatc21c

bull  Basedonsocialmediabestpracces

bull  TiedtoMACPAVisionPurposeandStrategy

bull  IncludesCPACodeofProfessionalConduct

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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Page 28: Social Media for CFOs  - FEI Summit

MACPArsquosSocialMediaPolicy

1 Parcipate2 Besmartampsafe(principlesedtoCPAcodeofconductandorganizaonrsquosmissionpurposeandvalues)

3 Mostimportantlyhellipexploreandhavefun

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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Page 29: Social Media for CFOs  - FEI Summit

Wheretofromhere

ldquoIdonrsquotthinkitrsquoscrazytoaskifyourCEOisthenextMubarakrdquoJGaryHamel

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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Page 30: Social Media for CFOs  - FEI Summit

ItrsquosBiggerThanYouThinkndashSocialOrganizaons

From To

Hierarchy Network

CommandampControl ConnectampCollaborate

ExperienceCurve CollaboraonCurve

Lecturer Facilitator

Push Pull

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

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13

13

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Page 31: Social Media for CFOs  - FEI Summit

AreyouasocialbusinessldquoASocialBusinessisnrsquotjustacompanythathasaFacebookpageandaTwiPeraccountASocialBusinessisonethatembracesandcul7vatesaspiritofcollabora7onandcommunitythroughoutitsorganiza7onmdashbothinternallyandexternallyrdquo

hKpwwwibmcomblogszzen

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

13

13

13 13 13 13 13 $ $ $

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Page 32: Social Media for CFOs  - FEI Summit

FiveWaystoGetstartedhellip1  Createyourdigital

footprint(Linked_InFacebookGoogle+TwiKer)

2  Startlistening(usegooglereaderandtwiKertostartlistening)

3  Makefriends(buildyournetworkandfollowontwiKer)

4  CreateampShare(jointheconversaonbycommenngRetweengandstartablog)

5  RecognizeampReciprocate(alwaysrecognizeandaKributeotherrsquoswork)

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

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Page 33: Social Media for CFOs  - FEI Summit

TomrsquosFavoriteTools

ldquoUsethetoolsdonrsquotletthetoolsuseyourdquondashFrancineMcKennaretheauditors

bull  TwiKerbull  Linked_Inbull  Blogbull  Slidesharenetbull  Evernotebull  Tweetdeckcombull  Hootsuitecombull  Zitecom

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

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Page 34: Social Media for CFOs  - FEI Summit

Ifyouneedhelp

BLIprogramSocialMediaStrategyampQuickStartDevelopingandImplemenngaSocialMediaStrategyforCPAFirmsampOrganizaons

hKpcpatc8s

LetBillSheridanNaonalThoughtLeaderandarchitectofMACPArsquosaward_winningsocialmediastrategybeyourtrustedguidetohelpyoujumpstartyoursocialmediaexperseInseventele_coachingsessionBillwillguideyouthroughcreangasocialstrategyandhands_oncoachingtogetyouupandrunningfast

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

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Page 35: Social Media for CFOs  - FEI Summit

MoreResourcesCPASuccesspostsaboutsocialmediahKpwwwcpasuccesscomsocial_mediaSelf_directedlearningguidendash15minadayhKpwwwcpalearning2comCanSocialMediaHelpYouLearnhKpcpatcsociallearnMakingSocialMediaWorkforYouhKpwwwjournalofaccountancycomMulmediaTomHoodhtmSocialMediaforLearninghKpcpatcsociallearnSocialMediaforCPAsandCEOsndashinterviewsampstorieshKpcpatcsocialHowtoLeverageSocialMediandashJournalofAccountancyhKpcpatc8u

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

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Page 36: Social Media for CFOs  - FEI Summit

RecommendedReadingbull  TheCorporateBloggingBookbyDebbieWeil

bull  Crush_ItbyGaryVaynerchukbull  TheWhuffieFactorbyTaraHunt

bull  HereComesEverybodybyClayShirky

bull  SocialMediaStrategiesforProfessionalsandTheirFirmsbyMichelleGolden

bull  SwitchHowtoChangeWhenChangeisHardndashChipampDanHeath

bull  EscapingVelocitybyGeoffreyMoore

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

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Page 37: Social Media for CFOs  - FEI Summit

Tom)Hood)CPACITP)CEO)Maryland)Associa8on)of)CPAs)Business)Learning)Ins8tute)(443))632lt2301)Eltmail)tommacpaorg)Web)hQpwwwmacpaorg)Blog)hQpwwwcpasuccesscom)Blog)hQpwwwbizlearningblogcom)))

Followmeon

 TwiKerhKpwwwTwiKercomtomhood

 LinkedInhKpwwwlinkedincomintomhood

 FacebookhKpwwwfacebookcomthoodcpa

 PlaxohKptomhoodmyplaxocom

 SlidesharehKpwwwslidesharenetthoodcpa

 YoutubehKpwwwyoutubecomthoodcpa

 SecondLifeavatarnameRockyMaddaloni

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

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Page 38: Social Media for CFOs  - FEI Summit

FEI Social CFOFEI Social CFO

Session ReportGenerated on June 4 2014

How big is your finance accounting organization

What Generation are you

4871

95

95

238

452

gt 1000 (Votes 2)501 - 1000 (Votes 0)251 - 500 (Votes 3)101 - 250 (Votes 4)51 - 100 (Votes 4)11 - 50 (Votes 10)10 or less (Votes 19)

Highchartscom

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

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Page 39: Social Media for CFOs  - FEI Summit

Social Media is a productivity killer

22

652

326

Mature born btw 1925 amp1945 (Votes 1)Boomer born btw 1946 amp1964 (Votes 30)Gen X born btw 1965 amp1979 (Votes 15)Gen Y born btw 1980 amp2000 (Votes 0)

Highchartscom

85

298

617

True (Votes 4)False (Votes 14)I am on the fence (Votes29)

Highchartscom

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

54

286

1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

13

13

13

1313

131313

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Page 40: Social Media for CFOs  - FEI Summit

What is your biggest challenge

What is your favorite social media tool

168

106

168

11544

53

53

186

4462

Reactive vs Proactive(Votes 19)Keeping up (Votes 12)Information overload(Votes 19)Doing more with less(Votes 13)Complexity (Votes 5)Big Data and analytics(Votes 6)Succession planning(Votes 6)Talent development ampretention (Votes 21)Moving to the cloud(Votes 5)Generational issues(Votes 7)

12

Highchartscom

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

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1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

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Page 41: Social Media for CFOs  - FEI Summit

Social QampA

Can you recommend a website or resource for us to learnmore about the social media tools

How much time does everyone in the room spend readingoutside of work each day

What is this site Is it a subscription model

whats the slideshare URL for your presentation

how many in room dont use twitter

Youre asking us to become more connected The nextsession is going to talk about the need for cyber securityHow do you balance these two ideas

What is on your tie

625

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1818Linked-in (Votes 35)Twitter (Votes 3)Slideshare (Votes 0)Facebook (Votes 16)Instagram (Votes 1)Blog (Votes 1)

Highchartscom

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

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Page 42: Social Media for CFOs  - FEI Summit

Tom - Thanks for attacking my fears of social media

Favorite sports teams

Tweetdeck

Interacting with mean people

Hoot suite

How is a blog greated

I think the challenge is to determine how to use the tools toadvance your goals

Do you use Flipboatd

This takes time where do we get it

Whats your twitter handle

Get Conferences io for an Event You Are Hosting

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Page 46: Social Media for CFOs  - FEI Summit

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Page 47: Social Media for CFOs  - FEI Summit

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Page 48: Social Media for CFOs  - FEI Summit

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Page 49: Social Media for CFOs  - FEI Summit

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Page 50: Social Media for CFOs  - FEI Summit

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Page 52: Social Media for CFOs  - FEI Summit

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Page 53: Social Media for CFOs  - FEI Summit

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Page 54: Social Media for CFOs  - FEI Summit

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Page 55: Social Media for CFOs  - FEI Summit

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Page 56: Social Media for CFOs  - FEI Summit

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Page 57: Social Media for CFOs  - FEI Summit

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Page 58: Social Media for CFOs  - FEI Summit

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Page 59: Social Media for CFOs  - FEI Summit

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Page 60: Social Media for CFOs  - FEI Summit

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