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Social Media for dummies like you and me
What is Social Media?
• A platform where people meet online and,– Create contents– Share contents– Contribute to others’ contents– Support causes– Suggest, post & promote ideas
• Evolved using the Web 2.0 technology.
Social Media for Business
Things you should know.
• Time Is Of the Essence.– Nobody likes it. WTF?– Budget your time wisely
• Plan your time wisely.
• Know Your Goals– Fix a negative reputation?– Increase brand awareness?– Connect with customers?
The Basics
• It’s called Social Media for a reason.– Converse with people– The guy who doesn’t know how to party?– Nobody wanna buy your crap.– Be witty and they’ll love it.– You are responsible for what you say.
• What does your profile say about you?– Brand consistency. (Be yourself)– Everything should be Intact and in line with
the brand.
• Get Active– People unfollow you when you don’t interact.– One medium to update all? Be careful!– More friends you make, more they support.
• Support the community (Give and Take)– Maintain a balance between two.– Your fans are like your girlfriends in real life.
Don’t piss them off.– Commitment, understanding, empathy, love
and affection.
Two rules to follow
1. Join the conversation.• Make your voice heard.
– Loud and Clear– Less ambiguous and confusing
• Get in before the door closes.– Chances are always there.
2. Be Transparent• Don’t mislead them or lie.• Do what you say and say what you do.• Trust
Some Social Media Sites
• Twitter– It’s a one to many comm tool.– Use a background and a Display Picturte (DP)
in line with the brand.– Some Jargons
• Trending Topics (TT)• Hashtags• “@” tag
• Facebook– Information, goals, Profile picture should be in
line with the brand.– The most popular Social Site ever.– Can connect with almost everyone now.
• Youtube– A powerful comm tool to send a message to
community. – Brand alignment is a must.– Make sure you know what you wanna do
when you develop and edit a video before uploading it.
• LinkedIN– MySpace for grownups– Centers around your particular work
experiences, future goals, and expertise.– Powerful tool for TM work, Find talent.
A shortcut to a wider audience!
Generation CBy Dan Pankraz
C for…..?
Content CreatorsConnectedCo-creationCustomise
CommunityCuriousControl ‘C’
“The spread of digital technology has exploded the number of video moviemakers, bloggers & bedroom musicians. Suddenly we're all poets & publishers. Are we witnessing a creative renaissance?” Idealog
5 THINGS TO KNOW ABOUT GEN C
1. They love creating and ‘mashing’ content2. They are not passive, they form ‘active
communities’3. They thrive on social media sites where they can
get involved in ideas and cultural conversations4. They’re in control of their own lives and are
happy with complexity5. Gen C aspire to work in more creative industries
with less rigid social structures
MYTH: Gen C is exclusively teenagers
…is the age Gen C most wish
to be
THEY’RE DIGITAL STORYTELLERS, CONSTANTLY CAPTURING AND SHARING THEIR LIVES
96% of wired Aussies under 21 have joined a social networking site
Source: Universal McCann Global study on social media trends April 2008
WHO LOVE THEIR ‘15 SECONDS OF FAME’
And crave constant stimulation…
…there is NO OFF SWITCH
THEY’RE WORLD IS BASED ON CONTINUOUS PARTIAL ATTENTION
iTunes
MP3MMORPGs
Avatars
iMovie
CGI
YouTube
iPodDV cam
Blogs PSP
Xbox
Apps
Wii
AV remixes
USB MySpace
Chat rooms
IMCamera phones Twitter
Mash-upsSkype
Sidekick / Hiptop
UGCNokia
Online profiles
iPhone Flickr L8R ;-)
File sharing
WiFi
WikiHDWidgets
Torrent
VOIP
WITH HUNDREDS OF DIGITAL ACRONYMS TO KEEP THEM OCCUPIED
THEY’RE CREATIVITY HAS EXTENDED TO AN EXPLOSION IN BODY ART
Cuprocking.com Andy Uprock bringing his graffiti revolution to the world..thanks to Aussie brand Mooks
AND A RESPECT FOR BRANDS WHO CREATE CULTURE, NOT MIMIC IT.
THEY HAVE A PASSION FOR LEARNING NEW SKILLS
• Comical instructional footage on how to improve your photoshop skills
WHILE NOT TAKING THEMSELVES TOO SERIOUSLY
AND FLOCK TO BRANDS WHO ALLOW THEM TO TAKE OWNERSHIP OF IDEAS
LIKE VOTING ON HOW AN AD CAMPAIGN ENDS
Flickr Sightings
Source:runcactuskidrun.com
EVERYTHING HAS TO BE CUSTOMISABLE
AS THEY TREAT CONTENT AS COLLABORATIVE AND RECOMBINANT
The ‘Control C Generation’
LIKE SPOOFING THEIR FAVOURITE CHARACTERS ON YOUTUBE
Movies are now being created based off gaming platforms
GAMING NOW DWARFS HOLLYWOOD
Gen C see real and imaginary worlds as one….their personas can be fluid and malleable through these different worlds
GEN C LOVE PLAYING WITH ‘AVATAR’ CREATION TOOLS THEY CAN PASS ON
BRANDS WHO INTRIGUE THEM WITH BRANDED CONTENT WIN
OR WHO SIMPLY MAKE THEIR LIFE BETTER
FIAT ECODRIVE HELPS GEN C BECOME MORE FUEL EFFICIENT DRIVERS
THEY’RE INSPIRED BY BRANDS INVITING THEM TO BE PART OF BIGGER WORLD
ISSUES
VIRGLE..THE 1ST PERMANENT HUMAN COLONY ON MARS
GEN C LOVE MYSTERIOUS CHARACTERS… NOT THE CLEAN CUT
Experimental
Torah BrightRestless
Imaginative
Mysterious
Challenging
Bam Marguerra is THE cult Gen C hero….He’s dark, constantly rebelling and doesn’t take himself too seriously
THE GEN C LOOK IN 2008/09
Casual coolFluid
UnisexUnderstatedAnti-colour
Industrie
Terminator 4
Tip: HYPER REAL AND SCI FI MOVIES WILL CAPTIVATE GEN C IN 2009
Transformers 2
Watchmen
Wolverine
10 THINGS TO TAKEAWAY
1. Focus on sparking conversations in culture, not on one way messages2. Foster their creativity and allow for participation/co-creation in all your ideas3. Treat Gen C as ‘active communities’ who can spread your message NOT
target audiences you’re aiming to hit4. Make sure your brand is always in BETA mode..never fixed or static5. Plan for content you don’t create, building flexibility into your marketing
programs6. Create useful stuff like widgets and applications that’s relevant to their lives.7. Treat real and virtual worlds as one..ensuring ideas live seamlessly across all
platforms8. Don’t treat your brand too seriously…stick to a core idea, but allow for lots of
different manifestations to keep Gen C interested9. Don’t be scared of complex ideas which ‘build’ across different media
platforms….don’t just plaster one message everywhere10. Think about how your brand can make a meaningful contribution to gaming
culture
Things to remember
• It’ll take time and a lot of effort.
• Start small. You don’t need to be in all the social media sites.
• Keep your goals in mind all the time.
• It didn’t workout? Back track and try a different approach.
• Don’t give up.
Thank you!
