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Social media is one of the most important influences on your dealership's sales. Does your social media strategy support your brand, engage your customers, define your persona, enhance your SEO, and support all of your marketing efforts? Learn more: http://ignitexds.net/our-services/social-media/
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culture message process
IgniteXDS.com
facebook.com/IgniteXDS
phone: (888) 569-5010
a publication of
IgniteXDS.com
Social Media for Auto Dealers
Conversation
Message
Search
IT’S TIME TO GET SERIOUS!
69% surveyed said Social Media helped in their
vehicle purchase decision
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1. Tell Your Story
2. Get Found
3. Drive Traffic
4. Nurture Leads
5. Convert
6. Analyze
7. Refine
8. Grow!
Our Process!
Ignite XDS Inbound Marketing
culture message process
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SEO
75%
Blogging
69%
Social Media
47%
Inbound Email
(sent to opt-in list)
26%
Other Inbound
Marketing
17%
Paid Search
Ads
16%
Outbound
Marketing
13%
Other
15%
0%
10%
20%
30%
40%
50%
60%
70%
80%
If Leads Increased What Factors Do You Believe Led to This Increase
Pe
rc
en
t o
f R
esp
on
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nts
IgniteXDS.com
Introduction
The Effect of
Social Media is
Measurable
REALLY!Social Media is more than just a Facebook Page!
1. It Creates a Dealership Persona
2. Allows Communication with Customers
3. It Generates Advertising-Like Impressions
4. It is a Great Source for Driving Web Traffic
5. It is a Valuable SEO Partner
60% of their time
shopping online
Car Buyers
spend
No matter how good your site is, buyers can’t spend 11 hours there...
What other content do you have to offer?
If Leads Increased, What Factors Do
You Believe Led to this Increase?
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Social Media Starts with Facebook, BUT IT CAN’T END THERE!Social Media could be the most important influence on your dealership’s sales since the advent of the internet itself. When you think social media, do your thoughts stop at
Facebook, or how many Likes you may have on your page? If so, you’re missing the real advantages this medium has to offer. Your Social Media program needs to support
your brand, engage your customers, define your persona, enhance your SEO and support your all your marketing efforts. Does yours?
OverviewSocial Media helps you own more online real estate. Each property helps make you more visible to consumers
whether they are actively searching or even passively happen upon your dealership’s content. In either case,
you have an opportunity to create a positive impression, express an opinion, or become the authoritative
source to the question they seek.
*Values represent minutes per visitor, per month, excluding mobile usage
405 minutes per visitor405
minutes per visitor Blogs8989
2121
8989300300 33
Blogs
Social Media UsageKey Social Media Tactics
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What is the value of your
OnlineReal Estate?
Facebook is and will be the cornerstone of any social media strategy. It’s a great place to engage an audience, but did you know it’s the best place to engage your communities female audience? After all, last we checked, they have significant influence over automobile purchases.
A newcomer to the Social space, Pinterest is a very powerful traffic referral source. It is so powerful in fact, that with a little effort you’ll quickly see Pinterest pop up in your analytics as a leading referral site. Again, a great place to show women you care about things beyond tires, oil and metal.
Do you want conversation with enthusiasts? Twitter is your tool. Twitter is immediate, its engaging, its the place to go if you need your customers opinion, quickly and honestly. Twitter is also perfect for traffic generation and lead support.
You Tube
YouTube is the second largest search engine in the world! Vehicle Walk-Arounds, tech demos, how-to’s and anything else you can think of can be found there. Google loves You Tube, you should learn to love it too.
Google +
Google+, well the name says it all. Do you really think you can avoid this space? Google+ effects search, Google+ Local houses your reviews and your customers use local search for directions, phone numbers and maps more than any other tool.
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Social Media Calendars
Our social media strategy begins with a uniquely tailored calendar of events, with content specific to your dealership and community. We create a
broad-based Annual Calendar noting dealership and community events, and social media contests. A more refined Quarterly Calendar, giving more
details on each specific event. Finally we create a monthly calendar, breaking down our daily social media efforts. In addition, you will receive weekly
reports that detail the previous weeks efforts and results.
JAN
Social Media Promotion
Pet Contest
FEB MAR
OCT
WEEK
NOV
JULY 2012
DEC
APR MAY JUN JUL AUG SEPT OCT NOV DEC
Press Releasefor Ford Fusion Day
Contact LocalTV and Radiofor Ford FusionDay
Press Releasefor Wrenching Contact Local
Schools aboutWindow Painting
Show picturesof WindowPainting on Facebook
Change Pro�le Picture
Post photos , status, and tweetson success ofWrenching event
Create FacebookEvent for Ford Fusion Day
Car Related Events
Wrenching for a Cure
Ford Fusion Day
Ignite Additional ServicesCommunity Outreach Events
Golf Classi
c
Kid Safe Free Child Safety Event
Ford Fusio
n Day
Focus P
remiere Night
Business
2 Business
Expo
Hoste
d by Dealersh
ip
Car Show
Baby Contest
Wrenching fo
r a Cure
Window Painting
WindowPainting
WEEK 2
WEEK 1
Car Show
Write Press Release
Create Contest Flyer
Write Press Release
Twitter Posts
Focus Recap FB Pics
Twitter Posts
Twitter Posts
Twitter Posts
Twitter Posts
Twitter Posts
Twitter Posts
Facebook Posts
Update FB Pro�le
Update FB Pro�le
Create FB Event
Create FB Event
Facebook Posts
Facebook Posts
Facebook Posts
Facebook Posts
Facebook Posts
Facebook Posts
Facebook Posts
WEEK 3
WEEK 4
Brighton Auto Fest 2012
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Social Media Engagement Contests, Sweepstakes, Events and Cross Promotion with other local businesses we can bring the community together around your dealership,
ultimately bringing more customers to your website and your showroom. Social media is your soap box. Leverage it. Share. Support. Have conversation.
Mostly, make your space fun, give your fans and followers a reason, to keep checking-in and coming back. Remember, its a social community, good news
travels fast, bad news travels faster. Participate in the conversation and eventually become the thought leader.
Contests & Sweepstakes
Each quarter we’ll come up with a new contest or
sweepstakes involving your social media fans and
followers. As word of the contest grows more and
more locals will join in, reinforcing your dealership’s
place as an active and fun part of the community.
PR & Community Involvement
Cross-promoting with other local businesses is a
great way to get noticed and bring more fans to your
social media accounts. Not only could it lead to new
business opportunities, it will also help your dealer-
ship reach a wider range of potential customers.
Events
While participating in community events is a great
way to get noticed, your dealership provides a great
space for the community to come to you. Hosting
events like car shows or new vehicle sneak peeks will
get people into your showroom and, thanks to social
media, getting the word out has never been easier!
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Expand Your Reach
The number of active Facebook users is higher than any other social media platform.
When users interact with your page by ‘liking’ or commenting on one of your posts, or
creating their own post on your pages’ time line, that activity is shared on their news
feed for all of their friends and followers, or potential new customers, to see!
Social Reputation Building Your Facebook page builds a persona for your dealership. Your followers look to you
as a source of information. By posting your own questions and engaging users in
conversations, or by joining in on someone else’s conversation you establish yourself
as an active member in the virtual community.
What We Offer
Daily Content Development, News Feed Monitoring
Create Events to Promote Dealership & Community Events
Daily Off Page Interactions
Leverage Facebook to Share Website, Blog, &
Other Relevant Content
Your Facebook page helps create a unique identity for your dealership & is a great way to engage and interact with current and potential customers.
Facebook is without a doubt the biggest social media platform! Facebook has over 845 million users who on average spend about 405 minutes per
month using it. This is a great venue to promote service specials, new vehicle releases & dealership events. The majority of our Facebook audience is
female so some content is slanted to keep that audience engaged, as they are a large part of the purchase decision making process in the household.
70% of Facebook users are
women. Your content
needs to reflect that.
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From Pin to PurchasePinterest users reported a surprisingly high correlation between pinning and sub-sequent purchasing: more than 1 in 5 Pinterest users have pinned an item that they later purchased. Given women make up 90% of Pinterest users in the United States, and women have the greatest amount of unease about entering a car dealership, the opportunity to offset those fears, and actually let them spread the word about your store is greatly increased. Eventually having the confidence to feel comfortable in your showroom is invaluable.
SEO Rich Content
Pinterest content is very searchable on Google’s search engine. By effectively
using SEO terms and linking back to your website with related content you can fur-
ther establish your page one presence on Google search.
Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than You Tube, Google+ and Linked In combined!
What’s so compelling about a social site that lets you make virtual bulletin boards of “pinned” images? Perhaps it’s the viral nature of the medium,
perhaps it’s the visual ease that allows users to scan a high volume of content. In any case it works. It drives traffic & it drives sales!
80% Pinterest is so viral that 80%
of Pins are Re-Pins.
Pin Dealers-Pin!
What We Offer
Multiple Pins and Re-Pins Daily
All Original Content Pinned
Pins to Cars on the Lot
Pins to Service Specials & Coupons
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Twitter Users are Young, Smart, Affluent & Tech-Savvy
While there is no doubt Twitter can’t compete with the reach of Facebook, its users
make up a very desirable demographic. A demographic that demands attention, con-
versation and definitely has something to say. The conversation happening on Twitter
shouldn’t be overlooked. After all 42% of dealerships on Twitter report attaining a
customer as a result.
SEO Rich Content
Keyword-heavy Tweets based on news and events related to your dealership’s
brand(s), the local community and enthusiasts’ interests will be sent out daily, along
with links back to your blog, giving your dealership a greater online presence.
By joining in on conversations with the community, automotive enthusiasts and the media, Twitter can give your dealership an expert voice online.
Mentions and re-tweets will keep new followers rolling in while your dealership’s current offers and specials gain a broader audience. Twitter users are
more affluent, more educated, and early adopters. 1/3 of them are between the ages of 25 & 34...sound like a desirable demographic?
73% of Twitter users consider
the medium,
“essential to life”
What We Offer
Complete Account Management
Daily Tweets Promoting Inventory
Fun, Engaging Content
Promotion of Offers, Deals & Specials
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Bridge the Gap
Video can take people places without them ever having to leave their home. Imagine
how comfortable your customers will be with the service team having seen your fa-
cilities and employees in action before setting foot in the dealership. Videos can also
be used to show off cars recently added to your inventory and new vehicle features.
Google Loves YouTube
YouTube is a key to dominating search. Google loves to rank video, and display
them prominently. How large is your library? Do you shoot video of everything? Is it
tagged? Do your titles reflect and support your keyword strategy? They should and
will with our help.
You Tube
With over 800 Million unique visitors each month, video reviews and previews that show off new cars, new features and tips & tricks can create massive
buzz surrounding your dealership. If we’ve learned anything from television it’s that nothing can keep a person’s attention as long as a well planned and
executed video. The more videos you have on your YouTube channel the longer your customers can stay engaged with YOUR content!
#2 You Tube is the second
largest search engine
in the world.
What We Offer
Complete Account Management
Creation of a Branded Page
Light Video Editing
Video Promotion across all of your Social Media Accounts
Vehicle Features Promotion
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Increase SEO Value
Since Google+ is a Google property the content that is posted on your Google+ page
is very searchable. By effectively using SEO techniques in the post titles more of your
content will appear in higher spots on page one and two of Google search, especially
if the person searching is a Google+ user. The more content that you add to your
page – pictures, videos, articles – the stronger your Google search presence becomes.
Broaden Your Audience
Google+ has a unique code of etiquette. When sharing content that another person
or page posted you are encouraged to tag them in the post with a “+” thanking them
for sharing the content. This sends the page or person a notification that you shared
the content and they are able to see the thank you.
Google +
Google+ is great venue to find and share relevant industry information. Google+ is the final frontier of social media outlets, this has made it easier to get
noticed and have content shared by big names in the automotive industry from companies like Edmunds.com, Motor Authority, Motor Trend Magazine,
and OEM’s.
3.5X Websites using Google’s +1
button get 3.5X
the Google+ visits
What We Offer
Industry Related Content Posts
Dealership Content Posts
Post Titles with SEO Terms
Create a Content Library of Articles, Photos &
Videos to Enhance SEO
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Inbound Marketing A comprehensive guide that will take
you through the philosophy, the tools
& the process. All in one easy to under-
stand book!
Working With Us Like we say - ‘Have Questions? We’ve
Got Answers!’ Get all the answer with
this guide to all things Ignite XDS!
Web Marketing Everything you want to know about
our web services including, Traditional
Websites, Portal Sites, Micro Sites &
Landing Pages.
Autodrive Apps These online tools will help you cast
a larger net for cultivating more lead
opportunities to keep your customers
engaged & coming back for more.
Content Marketing & SEO All the tips & tricks to getting your
websites found online including
SEO,Blogs & other tools we use to get
your website found.
The New Company Culture The traditional company culture is
changing. It’s less about how much
time you’ve worked, but the quality of
work you produce!
Ignite XDS – Inbound Marketing
The people at Ignite XDS have made their careers studying buying trends and buyers. We know marketing, we’ve pioneered Inbound Marketing, and we have the tools and
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Check out our other eBooks at IgniteXDS.com!
