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Erin Everhart Director of Digital Marketing 352 Media Group Social Media is About Relationships; It’s About Time You Learn to Build Them

Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

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Presentation by Erin Everhart, Director of Web Marketing at 352 Media Group.

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Page 1: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Erin Everhart Director of Digital Marketing

352 Media Group

Social Media

is About Relationships;

It’s About Time You

Learn to Build Them

Page 2: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Relationships Require A Lot

of Work Twitter: @erinever

Page 3: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

So who is

this chick?

Twitter: @erinever

Page 4: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

How Do You Feel When I

Say Relationship

Building?

Twitter: @erinever

Page 5: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Probably Like This

Twitter: @erinever

Page 6: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

How These Techniques Will Make

You Feel Twitter: @erinever

Page 7: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

How To Build

The Best Relationships Out of Anyone

Ever

Twitter: @erinever

Page 8: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Too Bad

Everyone Already

Knows That Twitter: @erinever

Page 9: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

What Do You Want Out of a Relationship?

Twitter: @erinever

Page 10: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

You Would Never Do

This

Twitter: @erinever

Hi! I’m Erin. Marry Me?

Page 11: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

So Why Do

This?

Twitter: @erinever

Hi! I’m Erin. Gimme yo’ likes.

Page 12: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Do Real

Company Stuff

via @wilreynolds

Twitter: @erinever

Page 13: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Real

Company. Not Real

Stuff.

Twitter: @erinever

Page 14: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Real

Company. Just Plain

Stupid Stuff.

Twitter: @erinever

Page 15: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

I just don’t even know what this is

Twitter: @erinever

Page 16: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

It Started

Off Innocent Enough

Twitter: @erinever

Page 17: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

But then it

just got bad. So, so

bad.

Twitter: @erinever

Page 18: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Arguing

With People Probably

Isn’t A Good Idea

Twitter: @erinever

Page 19: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

What Would

You Have Done

Differently?

Twitter: @erinever

Page 20: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Guest

Blogging

It works. For real.

Twitter: @erinever

Page 21: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

You’re Not

Fooling Anyone

Home Slice

Twitter: @erinever

Page 22: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Searching

for Sources: The Old

Way Twitter: @erinever

Page 23: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Lame

Twitter: @erinever

Page 24: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Who are the

people behind the website?

Twitter: @erinever

Page 25: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Searching

for Sources: The New

Way

LinkedIn

Twitter: @erinever

Page 26: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Searching

for Sources: The New

Way

LinkedIn

Twitter: @erinever

An email to [email protected] will rarely get a reply. Find the company on LinkedIn, search for employees to find a name.

Page 27: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Searching

for Sources: The New

Way

Twitter

Twitter: @erinever

Page 28: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Searching

for Sources: The New

Way

Twitter

Twitter: @erinever

Listorious Follerwonk Twellow ExecTweets TweetFind Tweepi TweepML LocaFollow ChirpCity Nearby Tweets Advanced Search

Page 29: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Searching

for Sources: The New

Way

Pinterest

Twitter: @erinever

Page 30: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Searching

for Sources: The New

Way

Pinterest

Twitter: @erinever

•  Most Sources, but

not all relevant Boards •  Money, but not

always People •  Gold, but only a

little

Pins

Page 31: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Other

Money Keywords

Twitter: @erinever

•  Blog •  Blogger •  Editor •  Blog owner •  Journalist •  Editor •  Content specialist •  Marketer

Page 32: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Find The

Influencers

Twitter: @erinever

Page 33: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Find The

Influencers

Followerwonk

Twitter: @erinever

Page 34: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Find The

Influencers

Followerwonk

Twitter: @erinever

Page 35: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Use What You Got

Followerwonk

Twitter: @erinever

Page 36: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Use What You Got

Followerwonk

Twitter: @erinever

Page 37: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Use What You Got

Followerwonk

Twitter: @erinever

Page 38: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Use What You Got

Followerwonk

Twitter: @erinever

Page 39: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

But No One

Likes Me

Followerwonk

Twitter: @erinever

Page 40: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

But No One

Likes Me

Followerwonk

Twitter: @erinever

DO THIS WITH

YOUR COMPETITORS

Page 41: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Contacting

People

Twitter: @erinever

Page 42: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

You should

do your homework.

Twitter: @erinever

Page 43: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

You should

interact with them.

Twitter: @erinever

Page 44: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

But don’t

creep people out.

Twitter: @erinever

Page 45: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

First, Use

Twitter

Twitter: @erinever

Follow Them Tweet To Them •  Hey Sarah. Erin here.

Found your blog & love it! Great post on why turkey bacon rocks. Would love to chat about an idea. Can we email?

Name + Twitter

Page 46: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

If You Must

Email…

Twitter: @erinever

Make It Noticeable

•  Hi Erin! Make It Short •  Facebook Message

Use The Right Email •  Agency email? •  Client email? •  Gmail?

Page 47: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

That is real

company stuff

via @wilreynolds

Twitter: @erinever

Page 48: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Show You

Care… Like Really Really Care

Twitter: @erinever

Page 49: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Show You

Care… Like Really Really Care

Twitter: @erinever

Page 50: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Ask

People Stuff

Twitter: @erinever

Page 51: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Ask

People Stuff

Twitter: @erinever

Page 52: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Give

People Things

Twitter: @erinever

Page 53: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Be A

Resource

Twitter: @erinever

Page 54: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Lend a Hand

Twitter: @erinever

Page 55: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Lend a Hand

Marriot

Twitter: @erinever

Page 56: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Have a

Personality

Twitter: @erinever

Page 57: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Have a

Personality

Twitter: @erinever

Page 58: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Have a

Personality

Twitter: @erinever

Page 59: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

April in Paris •  2.73 million impressions •  620K+ Twitter impressions •  338 social actions (Tweets, videos, photos)

•  10.27 million impressions •  570K+ Twitter impressions •  370 social actions

•  1.17 million impressions •  1.94 million Twitter impressions •  600+ social actions

Blogger

Outreach Tours

Twitter: @erinever

Diamond Life

Taste Tour

Page 60: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Blogger

Outreach Tours

Twitter: @erinever

15 mom bloggers in Tampa Bay Content shared to 10K+ socially

15% 20% Social mentions Traffic

Page 61: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Capture

Euphoria

Twitter: @erinever

Page 62: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

The Most Important

Thing?

Twitter: @erinever

MAINTAIN THE RELATIONSHIP!

Page 63: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

What You

Can Expect

Twitter: @erinever

Page 64: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Photo

Credits

http://teenagefilm.com/wp-content/uploads/2011/07/Picture-172-e1311631744382.png http://prettynameless.com/2011/04/29/kissing-girls/ http://www.flickr.com/photos/pen/galleries/72157622497055328/ http://cdn2.mademan.com/wp-content/uploads/2011/10/vintage-gangster.jpg http://cuteoverload.com/2011/01/01/top-ten-photos-of-2010/ http://www.copyblogger.com/dont-spam-your-mom/ http://www.dailyhaha.com/_pics/pissed_off_wet_cat.htm http://purduecco.files.wordpress.com/2012/03/interview-follow-up-call-me-maybe.jpg h"p://www.washingtonpost.com/2012/03/02/gIQAasqrmR_photo.html   h"p://aeryssports.com/aaron-­‐miles-­‐fastball/files/2012/09/Le-­‐Sigh.jpg   h"p://www.ifood.tv/blog/how-­‐to-­‐incubate-­‐chicken-­‐eggs    h"p://startupplays.com/blog/wp-­‐content/uploads/2011/12/giveaway.jpg    h"p://www.seomoz.org/blog/the-­‐real-­‐benefits-­‐of-­‐guest-­‐blogging    h"p://www.midgetmanofsteel.com/2010/11/anM-­‐semiMc-­‐sudoku.html    h"p://pichowyoufeel.com/wp-­‐content/uploads/2012/08/Im-­‐Listening-­‐Willy-­‐Wonka.jpg   h"p://www.amazon.com/Pinocchio-­‐Two-­‐Disc-­‐Anniversary-­‐PlaMnum-­‐EdiMon/dp/B001ILFUDM   h"p://nerdbastards.com/2012/09/27/new-­‐video-­‐reveals-­‐man-­‐behind-­‐bowies-­‐balls-­‐in-­‐labyrinth/   h"p://wehearMt.com/entry/10478945

Page 65: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

More

Traffic Like It’s Your Job

FYI: It is your job.

Twitter: @erinever

1,078%

Non-branded

165%

Branded

Page 66: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

More

Leads Like It’s Your Job

That’s your job, too.

Twitter: @erinever

215%

Conversions

Page 67: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

More

Revenue Like a Boss

Yup, still your job.

Twitter: @erinever

103%

Valentine’s Day Revenue

87%

Mother’s Day Revenue

Page 68: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

 Relationships

are an Investment. They have To

Incubate Before You See Any Results.

Twitter: @erinever

Page 69: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Aren’t You

Feeling Better

Already?

Twitter: @erinever

Page 70: Social Media is About Relationships, Its About Time You Learn to Build Them | SoCon13

Thank You!

Erin Everhart [email protected] @erinever, @352media www.352media.com