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Social Media Listening Understand & Influence Customer

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3 Fundamental Questions

• Why? (Objectives)

• What? (Channels, Metrics…)

• How? (Tools, Techniques, Dashboards…)

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Lets Learn through Examples!

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Twitter (#adtechin) Analysis

source:  tweetarchivist.com  

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Disease Prediction

source:  h8p://bit.ly/12N9K3P  

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Grammy Winners Prediction

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Stock Market Prediction

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Product Improvement

Barclays Pingit Application

Source:  h8p://bit.ly/155mukD  

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Customer Acquisition

Source:  h8p://bit.ly/XppN0E  

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Social Testimonials

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Improving Conversions

Source:  digitalvidya.com  

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Crowdsourcing Data

Source:  powercuts.in  

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Correlation

Source:  gramener.com  

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Affinity

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Influencer Identification

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Let’s continue this conversation…

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