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I was invited to speak in front of the UBC Master of Management students. I shared some of the best practices for social media listening and engagement.
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People Talk
For the first time in history, you can not only know exactly what people want, but also act on it. This is the power of social.
200 Million Tweets Per Day
“What does it mean?” — Double Rainbow Guy
How do you start listening for the updates that matter?
search.twitter.com
Disclaimer: I used to work at HootSuite.
Listening1. Search for keywords
Listening1. Search for keywords 2. Follow people
Listening1. Search by keywords 2. Follow people3. Filter messages
Listening1. Search by keywords 2. Follow people3. Filter messages
+ localize
Now that you are listening, what can you do about it?
3 Categories of updates based on how you should react.
1. Sell
2. Help
3. Love
What about measuring results?
Mike Abasov // marketing for startupstwitter // @mike_abasovemail // [email protected]
