Social Media Trends, Insights, Data & Infographics: a 2010 Compendium of the Good Stuff

Roger Warner - October 2010

DON’T PANIC!

2

3

Perez Hilton

Kittens

Importantstuff

The Internet

Here We Are…The Great Social Discovery Safari

(Yes, Google works on *very* Social principles too)

You.com

4

Demographics…

Chart from iCrossing (a group of very smart SEO people)

Republic of Social Media is Your Market...

5

Infographic from Flowtown (‘My Mom is on Facebook?’ - also smart people)

6

Infographic from Flowtown (‘My Mom is on Facebook?’ - also smart people)

And Your Market is Very Active...

7Infographic from BusinessWeek (data from Forrester)

What’s Happening Out There..?

‘I re

ally

love

/ ha

te y

ou’

‘Ple

ase

chec

k ou

t my

blog

’I s

tay

in to

uch

with

you

’

13% of your core (£££) market produce content19% of your core (£££) market comment, rate and review17% of your core (£££) market listen to you via web channels

8

How We Share Content

Infographic from AddToAny

AC

QU

ISIT

ION

:B

uild

spe

cial

ist

cont

ent f

or th

ese

chan

nels

- go

al =

sh

aren

ess

and

awar

enes

s

RET

ENTI

ON

/ CO

NVE

RSI

ON

: B

uild

des

tinat

ion

cont

ent t

hat

mak

es v

isito

rs s

tick

/ con

vert

- (i.

e. e

ncou

rage

a b

ookm

ark!

)

9

We’re Gonna Need a Bigger Boat…Information Creation and Circulation BEFORE Twitter (Burson Marsteller - yes, smart)

10

We’re Gonna Need a Bigger Boat…

ALS

O: a

dd F

aceb

ook,

Flic

kr, Y

ouTu

be, e

tc

Information Creation and Circulation AFTER Twitter (Burson Marsteller - yes, smart)

11

Our goal is to influence people through media old and new.

We need a bigger boat.

We need to be active where they’re most active - in their Social / discovery spaces - as well as traditional media.

Where Do We Go From Here?

Thoughts? Questions?

12

13

Further Reading

C&M Blog & Resources Page

C&M Content Optimisation Guidehttp://www.contentandmotion.co.uk/resources/quickstart-guide-to-content-optimization-better-seo-content-writing/

C&M Online PR & Optimisation Research Toolshttp://www.contentandmotion.co.uk/resources/content-optimisation-tools-cm-whats-in-your-handbag/

C&M Guide to Google & Effective SEOhttp://www.contentandmotion.co.uk/resources/papers/a-practical-guide-to-google-seo-in-30-mins/

C&M Social PR Through Clever Content Creationhttp://www.contentandmotion.co.uk/resources/social-seo-search-engine-optimisation-through-clever-content-creation/ -