SOCIAL MEDIA MARKETINGPhilosophy, Strategy, Tactic YUSWOHADY

Blog: www.yuswohady.comTwitter: @yuswohady

INTRODUCTION

THE FIRST SOCMED MARKETING BOOK

IN INDONESIA

E = wMC2Marketing ENERGY(Horizontal Power)

Word of MOUTH (MOUSE)

Customer COMMUNITY

Offline

Online

“HORIZONTAL MEANS SOCIAL”

1 to Many Many to Many

Marketer asBROADCASTER

Marketer asCONNECTOR

VERTICAL HORIZONTAL

MARKETING 2.0MARKETING 1.0

www.twitter.comwww.facebook.comwww.youtube.comwww.foursquare.comwww.flickr.comwww.wikipedia.comwww.slideshare.comwww.linkedIn.comwww.myspace.comwww.secondlife.com

SITES YOU MUST VISIT

Five Reasons Why Business is Social

ConversationConsumer

Generated Content

Collaboration Collective Intelligence

Community

!

DEMOCRATIZATION OF

RESOURCES

SIZE ISN’T MATTER ANYMORE

SOCIAL MEDIA AGE IS

SMALL BUSINESS AGE

REMEMBER...

THE FORMULA

H + C + P = RHorizontalMindset

CommunityApproach

SocMedPlatform

Result

Philosophy Strategy Tactic Scorecard

THE PHILOSOPHY

1

SOCMED MARKETING IS...

NOTHARD SELLING

SOCMED MARKETING IS...

NOTBLASTING

SOCMED MARKETING IS...

NOTSPAMMING

SOCMED MARKETING IS...

ABOUTLOVING

TWITTER MARKETING

ISLOVE MARKETING

THE 8 SILA OF TWITTER MARKETING

#1. GIVING#2. CONVERSATION

#3. LISTENING#4. SHARING#5. CARING

#6. EMPATHY#7. TRUST

#8. FRIENDSHIP

LOVE IS GIVING

"It's not how much we give but how much love we put into giving” Mother Teresa

LOVE IS CONVERSATION

Market are conversations... Conversations among human beings sound human. They are conducted in a human voice

Cluetrin Manifesto

LOVE IS LISTENING

Twitter is the most poweful listening tool ever

LOVE IS SHARING

LOVE IS SHARING

LOVE IS SHARING

LOVE IS CARING

LOVE IS EMPATHY

LOVE IS TRUST

TWITTER COMMUNITY IS A TRUST SOCIETY

LOVE IS FRIENDSHIP

More sales are made with friendship not salesmanship

To succeed you don’t need more sales techniques, you need more friends

Jeffrey Gitomer

VISIT AND CONTRIBUTE...

VISIT AND CONTRIBUTE...

www.twitislove.com

The coolest book writingcocreation project

in Indonesia

THE STRATEGY

2

COCREATION

ACTIVATIONCONVERSATION

COMMON PURPOSE & IDENTITY

COMMON INTEREST

TARGET

CONSUMER

COMMUNITY STRATEGYTHE SIMPLE MODEL

STEP #1DEFINE YOUR TARGET CONSUMERS

STEP #2IDENTIFY COMMON INTERESTS

STEP #2BUILD CONVERSATION, ACTIVATION, COCREATION

EXAMPLEAn SME that operates a pre-school

institution wants build a community of moms that concern with the development of their children.

#1. DEFINE YOUR TARGET CONSUMERS

CONVERSATION

THE HOME: Inspiring Moms

Blog

ACTIVATION

THE EVENT:Inspiring Moms

Award

COCREATION

THE BUZZ:Inspiring Moms

Community

EVANGELIST AND LOYALMOM CUSTOMERS

THE PROGRAM

THE GOAL

THE CONSUMERS

VISIONARY MOMS, ORDINARY MOMSGeographic: Urban, younger moms, 25-39Demographic: Have todler, pre-school, AB

Pshycographic: Modern, info freak, very concern about children development

#2. IDENTIFY COMMON INTERESTSCommon interest: They are very concern about the development of their children -

their school, food, health, activities, and of course... their future

#3. BUILD CONVERSATION, ACTIVATION, COCREATIONInvite customers to speak up

THE TACTIC

3

LANDING PAGE

“THE HOME”COMMUNITY BLOG

SM CHANNEL

SM CHANNEL

SM CHANNEL

SOCMED PLATFORM

“THE ROAD”

Every Company Is Media Company

EC = MCTom Foremsky

Because every company must create and publish content that attract its community member

MARKETING IS NOT ONLY ABOUT SELLING

IT’S ABOUT

FACILITATINGYOUR COMMUNITY MEMBERS

CASE STUDY

YUSWOHADY

*note: narsis dikit nggak papa ya... Hehehe

THE HOME

THE ROAD

THE HOME

THE ROAD

THE HOME: BLOG

THE ROAD: BLOGDETIK

THE ROAD: TWITTER

THE ROAD: FACEBOOK NOTES

THE ROAD: FOURSQUARE

ACTIVATION: TWITTER CHAT

ACTIVATION: OFFLINE SEMINAR

ACTIVATION: CONVERSATION

Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000

FINALLY... THE RESULT

Follower diajak menyumbang pemikiran mengenai Consumer 3000 dengan menggunakan hashtag #cc3000

ONEMORETHING

THE ESSENCEOF MARKETING

IS

CREATIVITY

SOCMED MARKETINGIS

NOTHINGWITHOUT

CREATIVITY

It’s creative

I K L A N V I A G R A

Dramatic Presence1

Inviting Curiosity & Specific Gesture Granting Appeal & Fascination using Technology

Dramatic Temptation2

Luring Excitement

Dramatic Size3

Creating Exaggeration

Dramatic Size4

There are better waysto make career.

www.jobsintown.com

Dramatic Size5

Dramatic Result6

Dramatic Paradox

7

Applying Contradiction

8

FINALLY...

A L W A Y S LEARNINGKEEP I M P R O V I N GCHANGE ALL THE TIME

THANK YOU

FOLLOW@YUSWOHADY