Social Media Marketing Proposal for

Volvo (U.S.) 2011

VOLVO. FOR LIFE.

SWOT AnalysisStrength

- Brand reputation for Safety- Have a good presence on online

Weakness- Less strong image as a luxury car- High price- Less buyer personas

Opportunity- Has great potential to improve in web presence- Buyer personas segmentation

Threat- Nation-wide economic recession- Many strong competitors- Threat of U.S. market place

GoalsDevelop a strong brand positioning

Increase brand awareness

Maintain brand perception as a safety car

Increase profitable revenue growth

Engage!

Volvo For Life. “Redefining Perfection”

Viral Campaign

Budget Allocation

Evaluation • Utilize online

tools

• sales revenue growth

• conduct surveys