Social Media Marketing SeriesPart 1

Facebook Marketing For Local Businesses

Facebook Statistics & Facts for 2011

People on Facebook

• Facebook currently has more than 500 Million Active users;

• 50 % of those active users log on to Facebook in any given day;

• The Average Facebook user has 130 friends;• People spend over 700 billion minutes per

month on Facebook

Activity on Facebook

• There are over 900 million objects that people interact with. This includes: – Facebook pages, groups, events and community

pages;• Average user is connected to 80 community

pages, groups and events;

Facebook Activity (cont’d)

• Average user creates 90 pieces of content each month. This content includes: – Web links, news stories, blog posts, notes, photo

albums etc.• More than 30 billion pieces of content are

shared each month.

Facebook's Global Reach

• About 70% of Facebook users are outside the United States;

• There are more than 70 translations available on the site;

Facebook Mobile Statistics

• There are more than 200 million active users currently accessing Facebook through their mobile devices;

• People who use Facebook on their mobile devices are twice as active on Facebook than non-mobile users;

Local Statistics

• The are currently 38,860 St. Lucians registered on Facebook. – Note that these are people who claim to live in St.

Lucia; the St. Lucians living abroad have not been included in those figures;

How Can Facebook Benefit My Local Business???

Facebook Benefits to Local Businesses

• With Facebook, a different form of marketing is utilized. It is called Social Media Marketing.

• Social media marketing is different from normal internet marketing practices in that it seeks to achieve branding and marketing communication goals through the participation in various popular social media networks, social bookmarking sites and social media sharing sites.

• The focus of Social Media Marketing is less on Direct Sales or Marketing, but more on building Status.

• This is achieved by a huge fan base, and having frequent interaction on your ‘Wall’.

How Can My Business Market It’s Products and Services effectively to

reach the target market?

Social Media Marketing- Organic Strategies for Facebook

• With Facebook, there are many avenues of communication with friends, other businesses and even groups. They all are effective in some aspect. Here are a few methods:

Facebook- Organic Marketing

• Wall Posting:– You can advertise a new/ existing product or

service by posting your message with a link to your website or Facebook page either on your ‘wall’ or your friends’ wall;

Facebook- Organic Marketing (cont’d)

• Messaging:– You can send a message either to an individual

Facebook user/friend, or a Group of Facebook users/friends;

Facebook- Organic Marketing (cont’d)

• Event Creation:– Another form of viral advertising on Facebook is

the creation of an event. Anyone in your friend network, (including friends of friends) will be notified of the event.

– The event could take the form of a promotion for a particular product or service which is discounted;

Facebook- Organic Marketing (cont’d)

• Group Invitation:– A Facebook group can be created around a

specific product/service, and invitations to this group can be sent out to Facebook users within your network.

Facebook – Paid Advertising

• Facebook Ads:– This is one of the BEST advertising platforms on

the Web today!– This method of advertising far surpasses Google

Adwords, providing Cost Per Click (CPC) pricing, and Cost Per Thousand Impressions (CPM) pricing.

– Your advertising campaign could be as general or targeted, depending on your requirements.

Facebook- Organic Marketing (cont’d)

• With Facebook Advertising, you can choose your target audience according to: – Demographics:• Age, birthdays, sex;

– Country;– Likes and Interests;– Education and Work;– Connections on Facebook;

Facebook- Paid Advertising

• Facebook Advertising Pricing:– The Facebook advertising platform provides you

with the following options:– Daily Budget;• This is where you set your spending limit for the day,

e.g. $5.00

– Lifetime Budget:• With this option, you Facebook advertising campaign

runs until your total budget is depleted;

What Are You Waiting For?

• Taking advantage of Facebook to market your business product/service is the SMART thing to do.

Contact Information

• Email: ajaya@sevensigmaseo.com• Skype: sevensigmaseo• Website: www.sevensigmaseo.com • Telephone: 888-414-3697• Mobile: 758-285-2901