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Finding the Right Target Market
Social Media Marketing
The tale of the 50 pound anchor
Local online marketing to hit $40.5 billion by
2014
The Basics of Social
Media Marketing
One thing that makes a difference in social media
marketing is technique. In some ways, this type of
marketing might be called “Confrontational
Marketing Light.” The essence of social media is to
produce communication that’s sharp and lightly
confrontational. Social media marketers know their promotional and sales pitches can’t leave room for doubt
about the identity of the products, goods or the business name.
Get a Foot in the Door
To get a foot in the door of this type of marketing means confronting prospects quickly and with
confidence. The entire realm of Social Media is akin to a door that stands ajar for a split second. In that split
second of time, marketing representatives have to make their presence felt, identify the purpose of their
communication and capture interest long enough for the door to open wide to a firm sale. This may sound
difficult. With the right technique, it’s a winning method for increased sales and promotion.
The Right Technique
Potential sales leads are like shoppers during a holiday sale. They don’t always realize what they want and
aren’t always sure what they really need. The technique to market with social media should include a flash
learning curve, combined with a drawing agent that encourages prospects to learn more. If the initial
presentation creates unspoken questions in the minds of prospects, they’ll want answers as quickly as
possible. This is the moment when marketers have captured their attention. From this point, it’s a matter of
confidently providing information directly, precisely and expediently. Information should be scripted
beforehand and pre-tested for viability and potential for sales. Be aware of marketing tone. Tone and
attitude in hi-tech media is as easily detected as in regular person-to-person communication.
Leave Prospect Wanting More
The element of being first to discover a new product or service is one of the quirky characteristics of the
buying public. A proper media presentation knits a seamless script with advantages of this new media
dimension. If marketers can grasp the importance of preparing a “tight” script, hone their presentation skills
and understand the basics of media influence on sales and marketing in this social scope, they become
valued as marketing experts. They also increase their influence in the world of social markets. For the finale
of a marketing script, leave prospects wanting more. An infectious style of marketing is the goal.
Contact Ugrow Marketing and learn more about our social media marketing services at 806-640-2635 or email us at [email protected].
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Local online marketing to hit $40.5 billion by 2014
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