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Nilsson Monitor social insights reporting David Armano's hashtag #OscarsRTM

Social media monitoring report #OscarsRTM

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Nilsson Monitor insights report on the #OscarsRTM hashtag created by David Armano.

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Page 1: Social media monitoring report #OscarsRTM

Nilsson Monitor social insights reporting David Armano's hashtag #OscarsRTM

Page 2: Social media monitoring report #OscarsRTM

Analytical insights.

Query:OscarsRTM OR OscarRTM

Rules:E.g. Excitement > ((excit* OR thrill* OR passion* OR elat* OR stimu* OR intoxi* OR buzz OR amazing OR amaze* OR "can't wait" OR "cant wait" OR epic) NEAR/20 (query:inclusion)) -((no OR not OR "isn't" OR "don't" OR dont OR isnt) NEAR/2f (excit* OR thrill* OR passion* OR elat* OR stimu* OR intoxi* OR buzz)) -("buzz lightyear" OR "passion fruit" OR passionfruit OR "epic fail")

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More than 1,000 tweeple joining the conversation

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Top participants based on followers

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The top-10 most active hashtag users

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David starts the conversation before sharing it between mainly 7 others

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Historygram of top-10 hashtag users

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Discussion spread to more than 50 countries in just 2 days

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Most frequented keywords

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Most re-tweeted

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Marketing is no longer just your paid advertisements.It's your customers combined perception of your brand from paid, owned and earned media.

PAID OWNED EARNED

Today's marketing reality

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About Nilsson MonitorWhat are people saying about your brand, products and competitors online? Where are they saying it? On blogs, forums, twitter, Facebook or are they Instagramming photos of your products?

Understanding what’s being said about your brand online is fundamental for any social media program, whether you will do customer service outreach on social media channels, search for sales opportunities, listen to what’s being said about competition or measure how your share of voice stacks up.

Nilsson Monitor is a custom and private social media monitoring dashboard powered by Brandwatch technology* where you have all the relevant online conversations easily accessible from one single place.

*Nilsson Monitor is a Brandwatch partner since 2012

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Use cases● Community Management, nurture and grow your existing community online,

understand who they are and where they live.

● Customer Service Outreach, are people sharing any negative experiences with your brand in the public? Can you reach on directly and sort their problems before it escalates into bigger issues.

● Sales Opportunities, can you identify any potential leads by looking at what’s being said about your competition?

● Brand Management, what’s your share-of-voice per market and channel? What’s your online sentiment and reputation?

● Business Intelligence, are your customers sharing things on the web that you else wouldn't know about? Are they sharing how they perceive your products? Can you gather the same insights from your competition?

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Features● Powered by state-of-the-art Brandwatch technology● Monitors over 50 million sources in 25 languages● Full access to Twitter’s full firehose data● Data partner with Social media data vendor Gnip● Powerful boolean search queries with advanced filtering capabilities● Excellent language filtering● Sleek, modern and easy to use UX● Team workflow tools● Meta data, sentiment and influence stats● Rules, email alerts and fully exportable data● Track and analyse your own Facebook and Twitter pages (more channels

coming)

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Fully customisable monitoring & intelligence dashboard

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Contact Joakim today to learn more about how Nilsson Consulting Social CRM services can help your business.