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This week’s episode looks at some common and pervasive social media marketing myths and attempts to permanently put them to rest. Some of the myths include engagement, conversation, influence, ROI and cost. For more analysis of social media marketing myths, see 5 Common Myths About Social Media Marketing Busted. Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/77606/Social-Media-Myth-Busting-Tuesday-s-Tips-Tactics-Video Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by Kuno Creative's Director on Inbound Marketing, Chad Pollitt (@CPollittIU). The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.
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![Page 1: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/1.jpg)
Twitter: #Kuno - @CPollittIU
Tuesday’s Tips & TacticsSocial Media Myth Busting
![Page 2: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/2.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
![Page 3: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/3.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
It’s free
#1
![Page 4: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/4.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
It’s free
#1
![Page 5: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/5.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
#1
![Page 6: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/6.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
ROI can’t be tracked
#2
![Page 7: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/7.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
ROI can’t be tracked
#2
![Page 8: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/8.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
#2
![Page 9: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/9.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
Engaging in conversation = success
#3
![Page 10: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/10.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
Engaging in conversation = success
#3
![Page 11: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/11.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
#3
![Page 12: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/12.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
More friends = more influence
#4
![Page 13: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/13.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
More friends = more influence
#4
![Page 14: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/14.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
More friends = more potential influence
Influence requires action
#4
![Page 15: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/15.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
Social media is the only marketing
channel needed
#5
![Page 16: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/16.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
Social media is the only marketing
channel needed
#5
![Page 17: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/17.jpg)
Twitter: #Kuno - @CPollittIU
Social Media Myth Busting
#5
![Page 18: Social Media Myth Busting [Episode 21] - Tuesday's Tips & Tactics](https://reader035.pdfslide.net/reader035/viewer/2022062703/5554c4f1b4c90503388b509f/html5/thumbnails/18.jpg)
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Twitter: #Kuno - @CPollittIU
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Twitter: #Kuno - @CPollittIU
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