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Leveraging Social Media for RVA Biz Monica Horsley Trevor Dickerson @byinviteonlyrva @TrevorDickerson

Social Media Presentation By Monica Monica Horsley & Trevor Dickerson

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Monica Horsley, Owner of By Invitation Only(http://www.gobyinvitationonly.com/), Richmond's Premier Retailer of Invitations and StationeryTrevor Dickerson, Head of Design & Printing at By Invitation Only, Founder and Editor of DowntownShortPump.com

Text of Social Media Presentation By Monica Monica Horsley & Trevor Dickerson

  • Leveraging Social Media for RVA Biz
        • Monica Horsley Trevor Dickerson
    • @byinviteonlyrva @TrevorDickerson
  • Social Media Timeline: Trevor
    • Started with Twitter in March 2008
    • Attended spontaneous tweetups
    • Met wide variety of people from all backgrounds/industries
    • Used Facebook personally since high school; for business starting in 2008
    • Grew recognition of Downtown Short Pump through Twitter
  • Social Media Timeline: Monica
        • Started tweeting in April 2009
        • Got connected to keep up with competition
        • Wanted to build relationships with current/future customers
        • Low-cost way to get name out
        • Used Facebook personally for several years
        • Learned of need for Fan Page
  • Getting Started with Twitter
  • Twitter: Step by Step
      • Pick perfect Twitter handle related to your business
      • Consider attaching RVA to associate locally
      • Interact as if you were in a physical group
      • Form relationships naturally and your presence will grow organically
  • Twitter: Step by Step
    • Stay consistent in amount of daily tweets
    • Be yourself and keep it authentic
    • Be true to your brand - you are the face of your company!
    • Pimp your wares, but dont be annoying about it
    • Be more conversational than self-promoting
    • Show rather than tell
  • Getting Started with Facebook
  • Facebook: Step by Step
    • Set up both a personal profile and business Fan Page
    • Same rules apply: be consistent and authentic
    • Give customers a visual of whats going on at your business
      • Attach photos
      • Share posts from vendors & success stories from customers
  • Facebook: Step by Step
    • Actively participate in vendor and local business Fan Pages
      • Make comments
      • Add them to favorite pages on your Fan Page
    • Keep page frequently updated
    • Use pictures to communicate
  • Getting Started with Blogging
  • Blogging: Step by Step
    • A blog is an extension of yourself personally; an extension of your business professionally
    • Use blog to showcase events, products and experiences in your business
    • Use as an outlet to connect with your customers
    • Brand yourself as an expert in your niche
    • Build customer loyalty through interesting posts
  • Bringing it all Together: Cross-Platform Integration
  • Cross-Platform Integration
    • Social media is an extension of your website & brand
    • Set up auto-publishing between Blog, Facebook & Twitter to save time & promote simplicity
    • Cross-polinate between platforms to grow your voice and your bottom line
  • Cost vs. Impact Analysis
  • Cost vs. Impact Analysis
    • Low investment and high return
      • No overhead
      • Little time investment
    • Big rewards if implemented correctly
      • Special incentives for followers/fans can be highly successful
  • Cost vs. Impact Analysis
    • Important to continue traditional ad campaigns, but make sure youre maximizing profits with each strategy
    • Consider low-cost, pay-per-click ads on Facebook
      • Can target to age, gender, location and more
  • Success Stories
  • Questions?
  • Thanks!