10
Strategies That F E L L Short (And What They Taught Us) Barbara B. Nixon Visiting Faculty, Poynter Institute #PoynterStrat

Social Media: Strategies That Fell Short

Embed Size (px)

DESCRIPTION

Slides to accompany Barbara Nixon's talk on Strategies That Fell Short (& What The Taught Us) at Poynter Institute's Building a Successful Social Media Strategy, April 2011

Citation preview

Page 1: Social Media: Strategies That Fell Short

Strategies ThatFELL

Short

(And What They Taught Us)

Barbara B. NixonVisiting Faculty, Poynter Institute

#PoynterStrat

Page 2: Social Media: Strategies That Fell Short

9-5 Mentality

Page 3: Social Media: Strategies That Fell Short

Controlling the Message

Page 4: Social Media: Strategies That Fell Short

Defensiveness

Page 5: Social Media: Strategies That Fell Short

Abandonment

Page 6: Social Media: Strategies That Fell Short

Not Listening

Page 7: Social Media: Strategies That Fell Short

Cross-Posting

Page 8: Social Media: Strategies That Fell Short

Out of the Loop

Page 9: Social Media: Strategies That Fell Short

Me, too!

Page 10: Social Media: Strategies That Fell Short

Contact Me

Barbara B. Nixon, Ph.D. (ABD)Public Relations Faculty, Southeastern UniversityVisiting Faculty, Poynter InstituteLife Member & Past President

of the International Listening Association (listen.org)

• E-mail: [email protected]• Twitter: barbaranixon• Skype: barbara.b.nixon• Blog: publicrelationsmatters.com