30 Social Media Tools

Adam ProehlManaging Partner, NordicClick Interactive@adamproehl

and how to use them

6/23/2011

About Me

• 14 years of online marketing experience

• Principle at NordicClick Interactive – a full service Digital Marketing Agency based in Minneapolis

• Spoken at Pubcon, SEMPO, eMetrics, B2B, OMS, DMA, BMA

• All around “Data Driven Kinda Guy”

• Unapologetic Viking Fan (glutton for punishment)

Agenda

• 30 Social Media Tools

• 28 free & 2 cheap (several are “freemium” model)

• How they may apply to your business

Notes

• A gazillion social media tools out there

• They come and go

• No ONE tool does all

• They’re only as good as the user and what you expect to get out of them

Uses for these tools

Customer Engagement & Support

Engaging Key Influencers

Measurements

Topics & Brands

Customer Support Tools

Customer Support Tools

Large companies leveraging their online community to improve Customer Service:

2010............................................5%

2012………………………………30%

Source: Gartner, IncFebruary 2011

Customer Support ToolsExample: GoMockingbird

Description:

• Small Shop (2)

• No big support budgets

• They code

Customer Support Tools

#1: Cheap Tool: UserVoice

Crowdsource market research

Price: Starting at $15/mo

www.uservoice.com

Service & support

Customer Support Tools

#2: Customer Support Tool: Get Satisfaction

www.getsatisfaction.com

• Moderator capabilities

• Google Analytics Integration

• 3rd Party Logins

Price: Starts free; $19/mo for cool stuff

Customer Support Example: AT&T

Customer Support Tools

Applications:

• Delivery Services• Utilities• Franchises• Chains (retail, food,

etc)• Service Industries

www.geotwt.com

#3: Free Tool: GeoTwt.com

Customer Suport (& Karma) Tools Example: Crashplan

Support

Thanks

Customer Support Example: Crashplan

#4. Their fancy tool: Hootsuite

Cost: $0

Engaging Influencers

15

• Finding

• Reaching

• Influencing

The Keys– Who influences the influencer?

– Whose message is he/she spreading now?

– Who is the he/she influencing?

– Degrees of separation between you and the influencer

– May first have to go through others

16

Engaging Influencers

17

#5 Free Tool: Foller

• User Info

• Topics

• Hashtags

• Mentions

• Geography

Engaging Influencers

www.foller.me

#6 Free Tool: Mentionmap

18http://apps.asterisq.com/mentionmap

Engaging Influencers

#7 Free Tool: Retweetrank

Engaging Influencers

www.retweetrank.com

Simple Premise:

Who’s likely to get retweeted

#8 Free Tool: TweetReach

Engaging Influencers

www.tweetreach.com

Simple Premise:

How far will a tweet from this user go?

Free for last 50 tweets

#9 Free Tool: KLOUT

Engaging Influencers

www.klout.com

Simple Premise:

• Scoring Algorithm

• Topics

Measurements

Measurements

Applications• Reputation Monitoring

• Competitive Analysis

• Traffic Sources

• Share metrics

• Broadcast effectiveness

• Integrated marketing metrics

• Shorten URL (bit.ly, ow.ly, etc)

• Make it trackable in GoogleAnalytics

• All in one interface from a • Firefox sidebar

#10 Free Tool: Snip-n-Tag

Measurements

Measurements

• Quick Snapshot

• Accuracy so-so

• Manual Review

• Good Starting Point

http://twittersentiment.appspot.com

#11 Free Tool: Twitter Sentiment

Measurements

• Engagement Comparisons Chart

• Audience / Link Metrics

• Free & Paid Edition

www.backtype.com

#12 Free Tool: Backtype

Measurements

• Metrics

• Multiple Platforms

• Keywords

• Hashtags

• Users

www.socialmention.com

#13 Free Tool: Social Mention

Measurements

• SEO

• Social

• General Website Measurements

• Competitive Comparisons

www.websitegrader.com

#14 Free Tool: Website Grader

Measurements

• Social Stats

• Integrations (Analytics, CRM, email, etc)

• Dashboard Data

www.metricly.com

#15 Free Tool: Metricly

Topics & Brands

Topics & Brands

ApplicationsMonitoring

Competitive Analysis

Research

Broadcast effectiveness

Alerts

#16 Free Tool: Hashtags.org

• Track volume & trends

• Charts

• List of Tweets & Users

www.hashtags.org

Topics & Brands

• Search Multiple platforms

• Narrow/Filter by platform

www.whostalkin.com

#17 Free Tool: Who’s Talkin

Topics & Brands

Topics & Brands

• Searches posts for keywords

• Check your privacy settings!

• Great info for a quick pulse

www.openbook.org

#18 Free Tool: Open Book

Topics & Brands

• Create your own monitoring columns

• Hashtags

• Keywords

• Easy Setup – No account

• Geo settings

www.monitter.com

#19 Free Tool: Monitter

www.trendistic.com

• Keyword

• Hashtag

• 1, 7, 30 days

• Current Tweets

#20 Free Tool: Trendistic

Topics & Brands

Topics & Brands

• Facebook & Twitter

• Streaming

• Keyword

• Hashtag

www.kurrently.com

#21 Free Tool: Kurrently

Topics & Brands

Get Regular email updates on a keyword, hashtag, or user

www.twilert.com

#22 Free Tool: twilert

Topics & Brands

www.tweetbeep.com

#23 Free Tool: TweetBeep

• Email Updates

• Free for basic

• $20/mo premium

• Great for Reputation Management

Topics & Brands

• Pulls from multiple sources

• Creates quick snapshot dashboard

#24 Free Tool: Addict-o-matic

www.addictomatic.com

Topics & Brands

• Search & Filter Multiple Networks

http://48ers.com

#25 Free Tool: 48ers

Topics & Brands

• Multiple Platforms

• Keywords

• Hashtags

www.keotag.com

#26 Free Tool: Keotag

Topics & Brands

• Multiple Platforms

• Keywords

• Hashtags

• Clean Display

www.socialseek.com

#27 Free Tool: SocialSeek

Topics & Brands

• News

• Twitter

• Keywords

• Clean Display

www.twazzup.com

#28 Free Tool: twazzup

Topics & Brands

• Images• Videos• Blogs• Twitter• Slideshare

www.prmetrics.com

#29 Free Tool: PR Metrics

Topics & Brands

• Current Tweets mentioning a brand

• Competitive Snapshot

• Real-Time Stream

www.tweetactive.com

#30 Free Tool: TweetActive

Takeaway Points

• Many, many, many tools out there

• Impossible for any one tool to do everything

• Understand your business objectives and pick the right tool (paid or free)

Thank You

Adam ProehlManaging Partner, NordicClick Interactive

adam@nordicclick.com952-261-2205@adamproehlwww.linkedin.com/in/adamproehl

30 Social Media Tools