Barry Libert, Chairman & CEO

AgendaWhat is a Social

Nation7 Rules for

Success5 Places to Get

Started

Definition

• Social (adjective): Living or preferring to live and work in a community rather than alone

• Nation (noun): A community of persons not constituting a state but bound by common

interests and passions

Value Created

5 billion pieces of content

500 million active users

$10 billion market value

3.5 million events created 3 billion photos 5.3 billion fans

Why Now?

People want to connect

People want to be

heard

People expect the same tools

Good Products And Services are No Longer Enough!

7 Rules for Social Success

1. Develop Your Social Skills2. Let Culture Lead Your Way3. Mind Your On and Off-Line Manners4. Listen, Learn and Adopt5. Create Fans in Everything You Do6. Rely on Others for Growth & Innovation7. Reward Your Friends & Followers

#1: Develop Your Social Skills

#2: Let Culture Lead your Way

#3: Mind Your On and Off- Line Manners

#4: Listen, Learn and Adopt

#5: Create Fans in Everything You Do

#6: Rely on Others for Growth and Innovation

#7: Reward your Friends & Followers

5 Places to Get Started

1. Customer Service Support2. Marketing and Brand Building3. Market Research4. Training and Talent Development5. Product and Service Innovation

Barry Libert, Chairman & CEO

Action Framework

10 Pitfalls to Avoid

1. Running your Social Nation like a traditional business 2. Underfunding you social initiatives and abandoning them too soon 3. Neglecting to build programs that encourage member

engagement4. Relying on a “Build-It-and-They-Will-Come’ mentality 5. Waiting to establish a Social Nation/Community support

organization 6. Underestimating the power of “Volunteer Evangelism” 7. Neglecting any of your nations – Employee, Partner, and Customer8. Relying on traditional approaches to designing Your Social Nation9. Developing your own social software, moderation and Analytics S10. Getting caught without partners to help you succeed