Social NetworkingWhy it matters in Philanthropy

& How to get started

Presented by:Sidney R. Hargro

Effective calls toaction matter to

philanthropy

Assumptions

Thoughtleadershipmatters to

philanthropy

Assumptions

Opinions andperceptions

matter tophilanthropy.

Assumptions

Social Networking Matters

• Offers free, effective way to issue a call-to-action

• Places you in contact with well-known andlittle-known thought leaders

• Brings opinion and perception scanning inhouse

Before Social Networking

1One-to-Many

Before Social Networking

2One-on-one

Before Social Networking

2One-on-one

Before Social Networking

1One-to-Many One-to-many and

one-on-one is one-way interaction thatis limited inconnecting you withthe right people.

With Social Networking

You AreHere

With Social Networking

You AreHere

Listen toConversations

Offer valuablecontent

Attract afollowing

Select who youwant to interact

with deeper

With Social Networking

Followers(1,300+)

With Social Networking

I follow(1,100+)

With Social Networking

Valued Network(100+)

With Social Networking

Valued Contacts(25+)

Let’s Dive In…

How do Igenerate“valuable”content to

share?

Content Dashboard

Content Dashboard

Image Acknowledgements

• “My Social Network” - by Luc Legay• “Suessian Megaphone” - by The Paradigm

Shifter• “Time to Impact”• “Opinion” - by Mindful One• “In the Crowd” - by Pensiero• “The Search” - by DS photography