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Social recruiting: How to use social networks to find talents.
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April 12, 2023
Social Networks, new challenges, new opportunitieshow to use social networks to find talents
Hervé Peitrequin
• Time Magazine Person of the year Mark Zuckerberg
Social Networks
April 12, 2023
Slide 2
Social networks: what changed during the last 5 years?
Social networks
April 12, 2023
The top web sites by traffic in 2010are social networking or search oriented
Rank 2005 2010
1 Yahoo Google
2 Microsoft Facebook
3 MSN Youtube
4 Google Yahoo!
5 AOL Windows Live
6 eBay Baidu
7 Mapquest Wikipedia
8 Amazon Blogger
9 Real MSN
10 Weather channel QQ
Source: Techcrunch
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April 12, 2023
2005 social networks = teenager parties
2010 researches are able to predict the spread of epidemics or the evolution of the Dow Jones through social networks
Nicholas Christakis at Harvard Medical has found ways to predict an epidemic of flu 16 days before its outbreak with data from social networks
Johan Bollen from MIT has predicted with 87% accuracy the evolution of the market by analyzing the moods of millions of Tweets
Social networks
April 12, 2023
The idea: people have influence on each other
So should we trust collective intelligence?
Consumers where asked to create new milkshakes. The combination that came out was Banana Bacon Marshmallow.
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A definition of social media
« All web 2.0 to me is a set of technology that enables collaboration »
John Chambers, Cisco CEO
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People interact online on many platforms, the whole web is becoming a collaborative experience
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Some data
2010: Social networks is by far the Nr 1 activity online
Top 10 Sectors by Share of U.S. Internet Time
RANK CategoryShare of TimeJune 2010
Share of TimeJune 2009
% Change inShare of Time
1 Social Networks 22.7% 15.8% 43%
2 Online Games 10.2% 9.3% 10%
3 E-mail 8.3% 11.5% -28%
4 Portals 4.4% 5.5% -19%
5 Instant Messaging 4.0% 4.7% -15%
6 Videos/Movies** 3.9% 3.5% 12%
7 Search 3.5% 3.4% 1%
8Software Manufacturers
3.3% 3.3% 0%
9Multi-category Entertainment
2.8% 3.0% -7%
10 Classifieds/Auctions 2.7% 2.7% -2%
Other* 34.3% 37.3% -8%
Source:Nielsen NetView – June 2009-June 2010*Other refers to 74 remaining online categories visited from PC/laptops**NetView’s Videos/Movies category refers to time spent on video-specific (e.g., YouTube, Bing Videos, Hulu) and movie-related websites (e.g., IMDB, MSN Movies and Netflix) only. It is not a measure of video streaming or inclusive of video streaming on non-video-specific or movie-specific websites (e.g., streamed video on sports or news sites).
Source: The Nielsen company, June 2010
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With more than 500 million members, Facebook is the Nr 3 country in the world in terms of population
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Source: Wikipedia
Facebook has more pageviews than Google
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Source: Alexa
Facebook population’s age is well spread
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Source: Mashable
Linkedin and Xing
Source: *Techcrunch, ** Xing
Linkedin* Xing**
World 85 mio 10 mio in DACH
Switzerland 0.4 mio 0.5 mio
Age 40+ 35+
University degree 80% 61%
Target World German sp.
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Linkedin has skyrocketed in traffic compared to Monster and Indeed
Source: Alexa
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Social networks in Switzerland
2’500’000
350’000
500’000
400’000
45’000
Netlog
Viadeo Source: Compilation of data from social networks internal data , press, google ad planner . Sept 2010
Number of users
in Switzerland
+120%
+85%
+90%
-10%
+10%
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The collaborative web is a major shift for communication between companies and their stakeholders
Anyone can produce information and reach more people than ever before
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Consumers are submerged by information and rely more on others to make choices
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The new communication model is a dialogue
85%* of social networks users believe a company should interact with its customers on social media
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April 12, 2023
Source: *Cone, 2009
What about job seekers?
The long tail theory applied to job ads
April 12, 2023
Cos
t of
dist
ribu
tion
Number of jobs published
1990 2000 2010
?
Job seekers now have multiple ways to come in contact with new jobs and so it becomes harder to reach them
Job aggregatorsJob boards
Company websites
Social networksJob agencies
Companies review
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Job aggregators link with social networks so the candidate can see who can help secure the job in the company
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The example of Adecco Switzerland
From a company oriented market
April 12, 2023
Slide 29
to a candidate oriented market
High flyer
Candidate is looking for information
One to one
One to one+ passive information
How can we bring jobs to candidates when they are not looking for us?
Passive candidate
?
Active candidateSocial networks
April 12, 2023
Recruiting on the web, the candidate conversion funnelFinding the right mix between paid and earned channels
Candidates
Placements
BLOG
Where are we heading in 2011?
Multiply our sourcing methods
Develop the candidate social experience with Adecco
Improve our use of social networks
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VIDEO
Best practises
Microsoft CareersBringing insights on what it’s like to work at the company
T-MobileAllow for candidates to search jobs directly inside Facebook
Bertelsmann CareersMultiplying points of contact with candidates
Accenture CareersOpen new communication channels to recruit 40’000 new employees in 2010
Ernst & Young CareersAllow potential employees to interact with the company during the application process
A few advice for social recruiting on the web
81% of companies don’t have a clear social media recruiting strategy.
Better do nothing than doing things badly on the web.
Ask yourself what type of experience you should offer to your candidates.
Polish your own profile first on social networks.
Don’t interpret internet job search under your own prism, every user has different habits.
Thank you!
http://ch.linkedin.com/in/hervepeitrequin
https://www.xing.com/profile/Herve_Peitrequin
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April 12, 2023
