Sociale band tussen merk en consument

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Sociale band tussen merk en consument1

@your_social#somday122

@your_social#somday123

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@your_socialBron: http://www.mbaonline.com/a-day-in-the-internet/#somday127

@your_socialBron: http://www.mbaonline.com/a-day-in-the-internet/#somday128

@your_socialBron: http://www.mbaonline.com/a-day-in-the-internet/#somday129

@your_socialBron: http://www.mbaonline.com/a-day-in-the-internet/#somday1210

@your_socialBron: http://www.mbaonline.com/a-day-in-the-internet/#somday1211

@your_socialBron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/#somday12121.688.526.106

@your_social#somday1213

@your_socialBron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/#somday1214

@your_socialBron: http://www.bazaarvoice.com/blog/2012/01/24/infographic-millennials-will-change-the-way-you-sell/#somday1215

@your_social#somday1216

@your_social#somday1217

@your_social#somday1218

@your_social#somday1219

Social @your_social#somday1220Merken leven in ons hoofd en hart

@your_social#somday1221

@your_socialBron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis#somday1222@your_social

#somday1223Hoe we nadenken over en wat we voelen bij een merk, is het merk

@your_social#somday1224

@your_socialBron: The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution Brian Solis#somday1225

@your_social#somday1226@your_socialHow does your brand make consumers feel?#somday1227

Remember me?@your_social#somday1228Social Graph vs Intrest Graph

@your_social#somday1229Social Graph: dit zijn de mensen die ik allemaal ken

@your_social#somday12A social graph is a digital map that says, "This is who I know." It may reflect people who the user knows in various ways: as family members, work colleagues, peers met at a conference, high school classmates, fellow cycling club members, friend of a friend, etc. Social graphs are mostly created on social networking sites like Facebook and LinkedIn, where users send reciprocal invites to those they know, in order to map out and maintain their social ties.

30Intrest Graph: dit is wat ik allemaal leuk vind

@your_social#somday12An interest graph is a digital map that says, "This is what I like." As Twitter's CEO has remarked, if you see that I follow the San Francisco Giants on Twitter, that doesn't tell you if I know the team's players, but it does tell you a lot about my interest in baseball.

Interest graphs are generated by the feeds customers follow (e.g. on Twitter), products they buy (e.g. on Amazon), ratings they create (e.g. on Netflix), searches they run (e.g. on Google), or questions they answer about their tastes (e.g. on services like Hunch).

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@your_social#somday1232Social Graph + Intrest Graph

@your_social#somday1233

@your_social#somday1234

de online ervaring werd bepaald door content

@your_social#somday1235Web 2.0 draait om persoonlijke relaties

@your_social#somday1236Social Media draait om Context

Maar juist ook om ENGAGING content ;-)@your_social#somday1237Merken zijn nu steeds meer media bedrijven

@your_social#somday1238Feitelijk zijn (of worden) we nu als bedrijf allemaal uitgever!@your_social#somday1239?

@your_social#somday1240Maar hoe doen we dat dan?

@your_social#somday1241

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@your_social#somday1245 @your_socialBron: http://blog.eloqua.com/the-content-grid-v2/

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@your_social#somday1247

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@your_social#somday1252@your_social

#somday1253@your_socialDus

#somday1254CONSUMENTEN gedrag & social media TECHNOLOGIEMerk als SOCIAL OBJECTBeschikbaarheid en mogelijkheden SOCIAL DATAENGAGING CONTENT & CONTEXT is de lijm

@your_social#somday1255Do you know your: Brand?Consumers?Context?Content?

@your_social#somday1256@your_socialReally?

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@your_social#somday1258@your_socialDank voor jullie aandacht!

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#somday1260The Engagement Company61