Solopreneur Success Strategies Website Messaging 2

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Get Your Message out TuesdayAt http://jgtips.com/gymot

Build Your Own Brand in a Week Go to http://jgtips.com/brand Identify your Unique Benefits of your BusinessDifferentiate your Business from your CompetitorsIdentify your Core Market and sub-marketsName your Product or Business Develop your Brand Messaging Measure your Brand effectiveness Re-assess and Refine your MessageOnce you have your Messaging, you can attract your Ideal Customer

I am Jane Gardner of jane-gardner.com

How many people on the internet?

Get Your Message out Tuesday

4 week trainings on: You and Your Brand You and your WebsiteYou and Social Media - Which one?Look at various social media platforms

Get Your Message out TuesdayA Brand is your promise, your commitment and what you stand for and stand against in your business.

It is all about your Messaging. It is Messaging that is consistent, accepted by your customer and it has unique edge to differentiate yourself from your competitors.

Get Your Message out TuesdayBrand Strategies Be consistent in your messagesBe unique from your competitors Customers like your messages

Get Your Message out TuesdayYour Website Messaging

List the primary goals of your website.

THE HOME PAGE

Learning Activity:1. List the primary goals of your website. Who are you? What do you offer?2. Write an overview of the information you feel is needed in your website content. What does your user need? What are they looking for? How do you fill that need?9

List the primary goals of your website.

To educate and share knowledge

Learning Activity:1. List the primary goals of your website. Who are you? What do you offer?2. Write an overview of the information you feel is needed in your website content. What does your user need? What are they looking for? How do you fill that need?10

List the primary goals of your website. Create awareness of what is your business and who you are and what you believe in.

Learning Activity:1. List the primary goals of your website. Who are you? What do you offer?2. Write an overview of the information you feel is needed in your website content. What does your user need? What are they looking for? How do you fill that need?11

List the primary goals of your website. Get visitors to opt-in to your offers or onto your mailing list

Learning Activity:1. List the primary goals of your website. Who are you? What do you offer?2. Write an overview of the information you feel is needed in your website content. What does your user need? What are they looking for? How do you fill that need?12

List the primary goals of your website. To sell product or services

Learning Activity:1. List the primary goals of your website. Who are you? What do you offer?2. Write an overview of the information you feel is needed in your website content. What does your user need? What are they looking for? How do you fill that need?13

List the primary goals of your website. To provide entry to membership or software tool

Learning Activity:1. List the primary goals of your website. Who are you? What do you offer?2. Write an overview of the information you feel is needed in your website content. What does your user need? What are they looking for? How do you fill that need?14

List the primary goals of your website.

HOME PAGE

Your Home on the Web The first entrance to your website

What is its function?

To inform your visitor ABOUT your business To provide education to your visitor To be the Entrance into a membership or software To get them to stay by providing free stuff or blog?

Learning Activity:1. List the primary goals of your website. Who are you? What do you offer?2. Write an overview of the information you feel is needed in your website content. What does your user need? What are they looking for? How do you fill that need?15

Next Week Your Brand and Your Home Page

Some of the questions brimming in your mind might include:Who is this?What do they do?What makes them different?What else do they have to offer?The purpose of the content here is to answer these basic questions and steer the visitor in the direction that you want them to go in. Start by saying clearly who you are and what you do.For example, you posted a video online starring one of your products and your website sells this product. When a person comes to your site, your Home Page should tell them:We're an X company that sells products for X people for doing X.Yes, we have the product you saw in the video.We offer the fullest range of products like that and shipping is free.Come and visit our online catalog; there is plenty of information and checkout is easy.

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For the Build your own Brand early adopter offer, Go to http://jgtips.com/brand

Go to http://jgtips.com/gymot for the show Contact me at jgardner@jane-gardner.com with any questions