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As the SourceCon Grandmaster Sourcing Challenge winner for 2011, I wanted to share some best practices. This is a deck that I recently utilized at TalentNet (Chicago) and TalentWorks (Miami). After recruiting for more than 20 years and being both a headhunter and corporate recruiter, sourcing is the key that has helped me win awards like Corporate Recruiter of the Year, Pacesetter as a headhunter (MRI) and and this year with SourceCon. Many are just adapting basic tips and tricks avaiolable to all recruiters. You will not see a lot on Boolean logic or search terms since that is more specific. This deck is to be intended to help you up your game. Unless you are a direct competitior of mine, we are all in the recruiting game to help people and fill roles. What a great job! Adopt this tricks, adapt them in a way that work for you and then become more Adept at them than me or anyone else. Just let me know if these work for you or if you have success with a new spin @jimschnyder on Twitter. I occasionally also send out new tips so feel free to follow me too.
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Jim Schnyder (@jimschnyder)
Sourcing Tips
Sourcing Tips and Tricks(Secrets from a SourceCon Grandmaster)
212 Degrees – by Sam Parker and Mac Anderson
PepsiCo (PEP)(Pepsi, Frito-Lay, Quaker, Tropicana, Gatorade)
300,000+300,000+EmployeesEmployees
200+200+Markets GloballyMarkets Globally
1919Billion DollarBillion Dollar
BrandsBrands
CSD NCB Food
19 $1 Billion Plus Brands with Global Recognition and Regard
Possibilities - PepsiCo• Possibilities Employment Brand
– Global– App
• Talent Community– 800,000+– Jobs2Web
• LinkedIn Recruiter / LI Talent Pipeline• TalentWorks - UK
Tips and Tricks - for you to reuse and abuse
Deming Method – Adopt, Adapt, Adept
LinkeLinke
dIndIn
AutoAuto
matemated d
feedsfeeds
Sit, Sit,
SourcSource, e,
RemiRemindnd
Using Using
video video & QR & QR CodeCode
ss
TechniTechniques – ques – SourceSource
Con Con ChallenChallen
gege
Rapid Rapid
Fire Fire ItemsItems
A Sourcer’s dream come true……
Quickly increase your connections……
Easiest way to move these numbers?
Typical User
LinkedIn -- LIONWhat does LION mean?
LinkedIn (free version) - Increase your 1st and 2nd connections
Why connect with LIONs??
1 LION @ 30,000 will make your 2nd & 3rd degree
connections skyrocket
Other LinkedIn Tricks
• E-mail Signatures – For pre and post inMail – Every stage
• ReferYes (later)• eScreens• Video link – inMail• Timebridge (later)
Automated Feeds
Let simple automation save you time and do some promotion for you…..
Strengthening
YOUR MESSAGE.
With the Twitterfeed and RSS Feeds (Real Simple Syndication) you can pass a new job posting automatically to your Twitter and LinkedIn accounts.
New Job Alerts – To Twitter and LinkedIn
Indeed.comTwitterfeed.comTwitterLinkedIn
Indeed.com
PepsiCo
Indeed.com
PepsiCo
Click on the RSS feed icon and look at the web URL. Copy and paste into Twitterfeed.
Indeed.com
Paste Indeed RSS URL into Twitterfeed
Twitterfeed (Advanced Settings)
Be kind to your followers and connections on LinkedIn!-Do not update every 30 minutes
Be sure Twitter handle is on LinkedIn profile
Example of RSS Job Alert
Edit Profile & Select Twitter Handle
Sit, Source, Remind
My simple technique to save you time
Sit, Source, Remind
Take large exported clipboard Excel file from LinkedIn (leverage ReferYes) and work with HRM or hiring manager to share clipboard names with HiPo’s who are Alumni of certain companies.
Schedule a meeting with the HiPo employee
• Sit – with them• Source – who do you know that would be a
fit?– Typical answer is “do not know anyone
looking”• Remind – show them the list from LinkedIn
– Rate Candidates – Red, Yellow, GreenAnother option is to do the Sit, Source, Remind technique using the HiPo’s Linkedin contacts/friends list…
Using Video & QR Codes
QR Codes = Quick Response Codes
Video and QR Codes
Ways to leverage the videos
Good example:
QR Codes
• A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data.
• ScanLife
QR Code Readers
• RedLaser • i-nigma
• Situation - Imagine you are at a career fair with a long line of people waiting to speak to you…..
• Problem - Having to educate people on the company and the job over and over again.
• Solution:• Paper with a QR Code that drives them to the website• Info on the job• Apply online• Video• Talent Community or enter name for drawing
Why? - Career Fair example
QR Codes are emerging……
Some uses for QR Codes
• Shirt• Blanket• Soda Bottle• Hat• Stamp• Business Card• Building• Temporary Tattoo• Button• Mug
• Cookie• Patch• Magazine Ad• Window Ad• Food Bag
(Chips)• Pamphlet• Stickers• Crop Circle• Key Chain
QR Code Generator - http://qrcode.kaywa.com/
Techniques - SourceCon Grandmaster Sourcing Challenge
Old School is sometimes cool!
www.sourcecon.com
Techniques used
• Peel Back– ListServ
• X-Ray – Site:
Cool Tools / Technology / Rapid Fire Items
Buckle Up and hold on…..here we go!!!
Cool Tools / Technology
• Fullyfollow.me• Square (not recruiting related but just cool!)• Empire Avenue• Dragon• Monster (NEAR) PRS• ReferYes• Evernote / Reminders App• DropBox• Hootsuite (multiple handle managers)
Cool Tools / Technology
• Findpeopleonplus.com
Stay in contact with passive candidates
Multi-person videoteleconference capability
Ability to follow companies or job streams.
Chat session.
Rapid Fire - Sourcing
• ERP Blast
• Stock the Pond– Targeted mailer, point to job– Prequalify, eScreen technique
• Boomerangs (Alumni)
• Silver Medalists
• College Database (CRM) - 4 years
