Rules of EngagementSponsored Tweets

by @tedmuphy - CEO of IZEA

‣Tweet that markets a product, service, company or content‣Direct or indirect financial relationship

exists between the tweeter and the subject of the tweet‣May or may not include a link‣May or may not be cash compensation

What is a Sponsored Tweet?

Are Sponsored Tweets New?

no.credit : http://gpsinformation.net/main/cat-tv.jpg

hell no.credit : http://www.time-is-fun.com

Sponsored Tweets have been part of Twitter since the very

beginning

Company Website

@delloutlet

20% off any Dell Outlet Printer. Enter at checkout: 06G$WMFPKXPCT8 – exp 6/2 or after 1st 500 redemptions. http://bit.ly/DmmQx

Employee Employer

@Scobleizer

Yesterday Rackspace renamed @Mosso to "the Rackspace Cloud." Makes my job easier in evangelizing Rackspace to startups

@aplusk

This is the poster for my new movie spread. I wanna thank eric olsen for helping us design it. http://bit.ly/L67bu

TweeterSponsored

BlogPost

Sponsor

@TechCrunch

Thank You TechCrunch Sponsors http://tcrn.ch/2jk by @asadakba

Tweeter Sponsor

@tedmurphy

Special thanks to Blockbuster video, weekend sponsor of my tweets. Get blu ray discs at no extra charge. http://tinyurl.com/q7agan

NameName Followers

@delloutlet 641,181

@scobleizer 93,990

@aplusk 2,184,210

@techcrunch 716,977

@tedmurphy 27,495

Sponsored Non-Sponsored

Direct InDirect

Payment CPT,CPC,CPA Other

Tracking Clicks None

Messaging Advertiser orUser Generated User Generated

Disclosure Controlled Uncontrolled

Scaling Very Scalable Not Scalable

Click Validation& Fraud Prevention Yes No

30%+of Clicks

in TwitterAre Invalid

‣Disclosure is key- Should be mandated for every tweet- Text disclosure or #spon

‣Target the campaign- Select the right tweeters to participate

‣Measure the ROI- Remember this is a marketing effort- Use tracking links whenever possible

Sponsors : Doing It Right

‣Always disclose‣Select the right sponsors

- Choose products and services that you support

‣Maintain balance- Don’t bombard your followers w/ sponsored tweets- Create a limit and stick to it

‣Provide value- A sponsorship is a partnership

Tweeters : Doing It Right

@tedmurphy

Thank You!

Download presentationhttp://www.ted.me/otbc