Spreadshirt the company

SpreadshirtThe World’s Creative Apparel Platform

• Website owners can get an online shop with self designed shirts and embed it into their homepage

• Online Platform to create and sell individual apparel

The Idea

Spreadshirt

Page 2your own label

• Who we are− Spreadshirt is the leading online

platform for creating, buying and selling “me-shirts”.

• What we do− Spreadshirt provides a wearable

self-expression medium for people to voice their passions, wit and irreverence.

• Why it matters− As illuminated by Twitter and

Facebook, people crave sharing who they are, what they think, and what they love.

• Why it’s better− Me-shirts are stylish conversation

starters that people love to wear.

Overview

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The Founders


Matthias Spieß, CTOFounder

Spreadshirt Board

Lukasz GadowskiFounder

Chairman of the Supervisory Board

Founder Team Europe Ventures

• We inspire companies or individuals across cultures to create and sell high-quality clothing, personalized for their community or friends.

• Our shop partners easily turn their ideas into wearable statements, then quickly and seamlessly integrate them into their website or online presence

• We provide education and inspiration from creation to placement to promotion

Vision – The World’s Creative Apparel Platform


• Established in 2002 in Leipzig, Germany• Founded by students without any capital• Headquartered in Leipzig and Boston

Branches in Berlin, Paris, London, and Legnica (Poland)

• ~300 people in Europe and North America

• Prizes & Awards:− HP Business Innovation

Award (2004)− German Internet Prize (2005)− Red Herring 100 Europe Award

(2006)− Europe’s Top 500 (2006)− Online Star (2006)− Best Place to Work (2008)

Fact overview

• ~1,5 million shirts shipped worldwide in 2009

• 500,000 shop partners selling to their own community

• Millions of direct customers expressing themselves

• All printed on demand whether 1 shirt or 100

• >25% of customers tell us they wear their shirt “every time it is clean”

• World class Net Promoter Score

• Highest quality printing techniques

• Orders received in 2-3 days … a customer WOW

• 2500 skus offered, includingfashion brands, organics,plus sizes and children


Business Organization

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500.000 registered shops

partners are selling their designs and products in their own shops

End customers design and order their personalized shirts

Ongoing online design competition

Users rate designs and vote winners

Winning designs are produced in limited edition and sold in online-shop

The complete merchandise offer for bulk orders

your own label

• Opportunity to earn money for shop partner

• Increasing attractiveness of the homepage

• no financial risk or obligation, no upfront costs or inventory

• Full flexibility in products and pricing

• Easy to use tool

Business Model – Shop PartnerExample: www.kahn.designkabine.de

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● Former goalkeeper FC Bayern and national German soccer team

● Fans throughout Germanyyour own label

• Customers use their own creativity to design individual shirts with design and text

• Longer user retention and brand exposure

• Personalisation makes customers much more attached to product

• Partners earn percentual commission on every sale

Business Model – Designer ShopExample: www. chuck.spreadshirt.co.uk


Other References


• T-Shirt-Designer• Users create their

individual shirt• On Demand production• Selection of over 100

products• Ready to ship in 24 – 48 h• Own designs or designs

from marketplace

Business Model – Direct to Customer


• Europe's biggest continuous T-Shirt-Design-competition

• 100.000 members > blog- and designercommunity

• Winner-design is printed on a limited charge of 500 t-shirts

• Consecutive and special competitions

Business Model – laFraise


Business – Management-Team


Matthias Spieß, CTOCo-Founder,

IT

Phil Rooke, CMOMarketing, Sales,

laFraise, Business Units

Tobias Schaugg, CFO

Finance, HR, legal

Jürgen GaugerGlobal Production,

Global Service,

FOM

Business - Locations

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London (Great Britain)

Sales & Marketing

Utrecht (The Netherlands)

Sales & Marketing

Paris (France)Sales & Marketing

Leipzig (Germany)Headquarters und Production

Berlin (Germany)Marketing & R&D

Legnica (Poland)Production

Subsidiary in the U.S. – Spreadshirt Inc. (Boston, MA) with production in Greensburg, to serve the American market efficiently

your own label

• Our focus is to provide quality throughout all steps of our platform.

• Our selection includes well-known quality brands such as Hanes, American Apparel,Continental Clothing and Fruit of the Loom.

• The environmentally conscious have a range of ecological products to choose from.

• By using plot printing ,you get prints that are truly long-lasting. You can also print with special materials that shine, sparkle or have a velour-like feel.

• We cater to all target groups. Our selection includes apparel for men, women, babies, toddlers, juniors and sportswear.

Quality Assurance


• At Spreadshirt, we take responsibility for our actions as a company. We want to act ethically, considering the global, local, social and environmental impacts of our decisions.

• We have ethical guidelines showing what we require of ourselves and a code of conduct to underline what standards our suppliers must follow.

• In addition we provide all information about the origin of our products, the certificates and seals they have.

• Furthermore we have an ethics committee, which regularly meets and discusses potentially questionable designs and shops.

• We invite you to read more about our ethical and environmental guidelines, which can be found under “responsibility2 on our website spreadshirt.co.uk.

Responsibility


Eike SievertPR Manager

eis[at]spreadshirt.com

www.spreadshirt.net

Contact Information
