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Shiv’s Cookie Cakes

By: Shivani Darji

Goods and Services/ FOP

My bakery will provide cookie cakes as well as other pastries and drinks. I need to find a location for my bakery, I already have a culinary degree, and now I need to hire some employees. Then I will need equipment like a dough mixer, machine for the drinks, oven, and simple necessities like sinks. I will also need to order tables, chairs, and counters so I can get started.

Shiv’s Cookie CakesSince my company will mostly making cookie cakes, my title will be “Shiv’s Cookie Cakes.” My slogan will be “Do whatever it takes, just come to Shiv’s Cookie Cakes.” I know my family would want to help so I will have a partnership with my sister and a close friend. Together, we can put our minds and money together to create the bakery. I also know that I can trust them completely since we all have really goof relationships with one another.

LocationI will not need a very big place to start my business and I can always expand my business once it starts booming. The space I found is about 5,500 SF and $93,500 a year. The lease term in 36 months which is enough time for my business to start up and grow. It is also in a neighborhood center which is perfect because I actually used to live in these apartments and I would go to the near by places with some friends.

Necessities The capital goods my business will need is of course the building, dough mixer, counters, tables, chairs, oven, display shelf, and a register. My inventory should be stocked with cookie dough along with other item’s dough that we sell. We should also have icing and other decorator items. Natural resources can include sugar and water.

Licenses and expensesSome of the licenses for starting a bakery in Duluth would be the Duluth Business Occupational Tax Certificate, Gwinnett County Food Safety Manager Certification, and the Gwinnett County Food Service Permit. Expenses include the cost of labor, advertising, administrative costs, fees for the factors of production, capital goods, and the inventory. The median bakery insurance can cost from $425-$455. The food tax for bakeries is currently 4% and the total tax rates can be as high as 8%.

DemographicsSince my store would be right next to the apartments I used to live in, I know that there is a range from toddlers to senior citizens. There are also many new parents and dog owners who like to walk around the lot. I personally used to go to a near pizzeria, but if there were a bakery, I would have gone there. I am trying to appeal to an audience of all ages because everyone loves a local bakery that they can walk to. The apartment manager used to buy large pizzas from the local pizzeria and share it in the cyber café during the super bowl and I know if there was a bakery, he would have bought some cookie cakes too.

Market structureI would say that my business’ market structure would be Monopolistic Competition because I believe in freedom of entry and exit, but I also don’t want to have to make the same exact products as my competitors. My main competitor would have to be the Great American Cookie place at the mall or the Forum because they also specialize in cookie cakes and other pastries. Although, I do feel confident that if there were to be Shiv’s Cookie Cakes around the area that I have chosen, then more people would come there because it is closer and around other popular businesses.

Shiv’s Cookie Cakes123-456-7899Located in John’s Creek Walk

“Do whatever it takes, just come to

Shiv’s Cookie Cakes”