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Esdi - UERJ | HCI International
Startup Rio: user experience and startups
Adriano Bernardo Renzi | Adriana Chammas | Luiz Agner | Jacob GreenshpanEscola Superior de Desenho Industrial - Rio de Janeiro
Pontifícia Universidade Católica - Rio de Janeiro
Faculdades Integradas Hélio Alonso - Riod e Janeiro
UX Inc. - Tel Aviv
HCI International Startup Rio: user experience and startups
human institution designed to create a new product or service in conditions of extrem uncertainty.
optimized productivity and fast iteraction cycles
more agile than big companies and higher profit
Startups (Ries - the lean startup)
Agile UX
Design
Lean
Startup
People
Business
Processes
Pro
duct
development
HCI International Startup Rio: user experience and startups
(Nielsen, Norman) User Experience encompasses all aspects of end-uers’s interaction with the company, its services, and its products
Usability > easiness/learning of system
UX > What happens outside the system
UX Design
Relation between UX and other design field of studiesJ. J. Garret
Empathize
Define
Ideate
Prototype
Test
HCI International Startup Rio: user experience and startups
Features - Experience
Tasks in a system
Experience in using the system
HCI International Startup Rio: user experience and startups
50 Startups selected for the program
Auditorium
Working place
Conference rooms
Skype rooms
Coffee shop
Internet
Financial head start
Educational program
StartUp Rio
HCI International Startup Rio: user experience and startups
Startup Launch
Introduce UX concept: (1) introduction lecture; (2) reserch lectures and talks; (3) self-use UX document; (4) Mentorship
task 1 - define users mental-usage model
task 2 - define main process and workflow
task 3 - identify hidden assumptions
task 4 - people/place who fit the profile
task 5 - collect relevant behavior info
Not to leave as UX experts, but to understand
each mentor with 2 theme groups
each mentor with 10 startups
working together
move around to gather more opinions
user research, prototype, test
3/4 no idea what was UX design
HCI International Startup Rio: user experience and startups
Results and conclusion
3/4 of the startups didn’t know what was UX design
3/4 undertood they didn’t have enough data on their future users > more dat on users e ambiance of usage
1/3 re-think the whole basic concept > who is the user and what the sistem should do
1/4 had advanced concept and development > mentoring brought new questions and changes
UX out of the proccess
Exchange experiencesChanging the way of thinking
Need to include UX
Furure plans of UX specilizationKnowledge base
Different countries,
common assumptions
HCI International Startup Rio: user experience and startups
Thank you Rio de Janeiro
