Startup the startup

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Arijit & I conducted a workshop on starting up at the Indian School of Business at Mohali. Participants at the workshop had 12 hours to build a real start-up - create a working prototype, have specs for v2, have end-to-end mockups and a pitch deck that they would take to an investor.

Text of Startup the startup

  • 1.startup the startup 18/3/2013 arijit@ptotem.com arunr@act2.me

2. business plan 2 3. not now! 3 4. idea 4 5. not enough! 5 6. action 6 7. everything 7 8. forward progress 8 9. fail small, fail fast 9 10. win big, win long 10 11. idea implement iterate 11 12. product users $ repeat 12 13. product users $ repeat 13 14. product users $ repeat 14 15. product 15 16. viable product 16 17. minimum viable product 17 18. features cost time feel 18 trade-offs 19. the challenge 19 20. start a startup today 20 21. done by tomorrow 21 22. IMPOSSIBLE 22 23. arrogance li can do what others say cant be done 23 24. ignorance li don't know let me ask 24 25. impatience lwhy can't we ship this tomorrow? 25 26. laziness ldon't do if you can re-use 26 27. go do! 27 28. content. logic. presentation. 28 29. how to structure 29 30. what kind of content does your customer want? 30 31. how will you get the content? 31 32. how will your customers see this content? 32 33. how will they select the content they want to buy? 33 34. how will you deliver the selected content to them? 34 35. how will you charge and get payment from them? 35 36. form teams: now 36 37. specs: 3 pm 37 38. pitch: 10 am 38 39. collateral min pitch template min spec template min ux template client contacts 39 40. production pitch spec for v2 landing page for v2 prototype with content 40 41. ground rules functional prototype v2 specs and landing page for idealized product each team gets 15 mins to present on sunday everyone gets to vote on presentations 41 42. stakes winning team gets... 42 43. good reads What is a startup? The One Person Product Software is eating the world Mobile is eating the world 43 44. what are we coaching how to structure the problem how to distill the MVP how to do a sufficient spec to evaluate trade-offs how to do simple UX 44