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Chalmers University of Technology Center for Business Innovation www.henrikberglund.com @khberglund Startups, clones and metrics 1

Startups, Clones and Metrics

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Page 1: Startups, Clones and Metrics

Chalmers University of TechnologyCenter for Business Innovation

www.henrikberglund.com@khberglund

Startups, clones and metrics

1

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1) Startups vs Companies2) Clones vs Innovators3) Metrics vs Metrics

Page 3: Startups, Clones and Metrics

1) Startups vs Companies2) Clones vs Innovators3) Metrics vs Metrics

Page 4: Startups, Clones and Metrics

1) Startups vs Companies2) Clones vs Innovators3) Metrics vs Metrics

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What’s a Company?

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What’s a Company?

A business organization, that sells a product or service in exchange for revenue and profit

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How are Companies organized?

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How are Companies organized?

Companies are organized around Business Models

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What’s a Startup?

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What’s a Startup?

A temporary organization designed to search

for a repeatable and scalable business modelunder conditions of uncertainty

Page 11: Startups, Clones and Metrics

What’s a Startup?

A temporary organization designed to search

for a repeatable and scalable business modelunder conditions of uncertainty

Page 12: Startups, Clones and Metrics

What’s a Startup?

A temporary organization designed to search

for a repeatable and scalable business modelunder conditions of uncertainty

Page 13: Startups, Clones and Metrics

What’s a Startup?

A temporary organization designed to search

for a repeatable and scalable business modelunder conditions of uncertainty

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Startups ≠ Small companies

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Startups SearchCompanies Execute

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Startups SearchCompanies Execute

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Startups SearchCompanies Execute

But don’t If you can (by cloning)

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Startups SearchCompanies Execute

But don’t If you can (by cloning)

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Startups SearchCompanies Execute

But don’t If you can by Cloning

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Clone 80%Innovate 20%

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Clone 99%Innovate 01%

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Clone 99%Innovate 01%

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Clone 99%Innovate 01% Make the matter!!!

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Clone 99%Innovate 01% Make the matter!!!

Pick a clear competitive dimensionLet the user experience it a.s.a.p.

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Pick a clear competitive dimensionLet the user experience the difference a.s.a.p.

Clone 99%Innovate 01% Make the matter!!!

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Clone 99%Innovate 01%

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Clone 99%Innovate 01%How to figure out the l

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Clone 99%Innovate 0 20%How to figure out the l

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1) Test the problem

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I believe [type of person]

experiences [problem]while performing [task].

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I believe [type of person]

experiences [problem]while performing [task].

Get outside!

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When you know the problem

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2) Test the solution

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When you know the solution

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3) Build and sell the MVP

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The owner of this unit added a keyboard and a wooden case.http://en.wikipedia.org/wiki/Apple_Inc.

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Metrics?

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“All startup advice should be tagged Pre or Post P/M-fit”

andrewchen.io

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http://larslofgren.com/

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You are a StartupInnovate only on essentialsUse appropriate metrics

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You are a StartupInnovate only on essentialsUse appropriate metrics

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You are a StartupInnovate only on essentialsUse appropriate metrics

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Henrik BerglundChalmers University of Technology

Center for Business [email protected]

www.henrikberglund.com@khberglund

Tack!

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Prasentation based on ideas and slides from pleny of smart people, including:

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www.cindyalvarez.com

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www.andrewchen.io

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www.steveblank.com

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Laura Kleinwww.usersknow.com