1.Taking Old Hong Kong to the New Hong Kong Peter Choi @snapshock / @hiwavesg / @meepoll

2. Agenda

My startup history lessons learnt

Hiwave Dry Seafood the Google experience

Snapshock 3D photos

Networking beyond startups

Mingle time!

3. Peter Choi

MSc MBCS PMP CISA CISSP

7 jobs in 8 years (strategic hopper)

Committee member, BCS (HK Section)

First startup: 2004 (newsy)

Taekwondo coach for 16 years

4. 2004 : newsy.com

Web based RSS reader

Cause of death:

• Too young

• Google Reader

Lessons learnt:

• UX > functionalities

• Domain name trading is something!

5. 2007 : iPhoto.org

Syndicate of photography blogs

Lessons learnt:

• No automation for e-marketing

• Do not rely on advertisement income

6. 2005-2006 : SayiLove & StarryGift

A place for love declaration

Cause of death:

• Job security (team psychology)

• QC on outsourcing

• Too slow (morale issue)

Lessons learnt:

• Train to manage your emotion

• Ditch perfection

7. 2008 : Hiwave Dry Seafood

http://hiwave.starrygift.com

Family business for 3 gens

Physical store at Sai Kung

Chinese wedding betrothal gift

iPhone apps soup recipes

Featured in Google market report The Connected Harbour

http://www.connectedharbour.hk

8.

Video?

9. 2008 : Hiwave Dry Seafood

Minimal setup cost: blog, open source, social media, SEO

Secured inventory and supply chain

Google added:

Extensive network

Press and PR (a lot)

10. 2008 : Hiwave Dry Seafood

Lesson learnt

ENDURANCE

- ,

11. 2010:_____________

http://www.snapshock.com

Photo slideshows

Transform 2D photos to 3D

Universities collaboration

Resolution independent

Coming soon: iPad, iPhone, Android apps

12. 13. 3D? Do we need glasses? 14.

Lesson learnt

FAITH

Maintain unwavering faith;

Confront the reality

- Stockdale Paradox

2010:_____________ 15. Networking Beyond Startups 16. To Conclude - 17.

Peter Choi

Co-founder and CEO, Snapshock

(852) 95285565

[email_address]

@peterchoi

@snapshock / @hiwavesg / @meepoll