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Storytelling Training From spokesperson to storyteller
Page 2
Introduction
Page 3
Why Tell a Story
Audience Size
Audience Need HELP
INFORM
ENTERTAIN
Search
Facebook/Instagram
WSJ
New York Times
Economist
Trade publication
Channels We Go To For These Needs
Buzzfeed
Yahoo Finance
Audience Needs
Page 4
Elements of a story
Plot
Setting
Characters
Conflict
Theme
Page 5
Types of Stories
David and Goliath Tortoise and the Hare
Goldilocks Cinderella
Page 6
Emotional Aspects of Storytelling
Laughter Sadness Anger Hope
Page 7
Examples of Storytellers
EducatorsBalladeer Motivators Simplifiers
Page 9
Delivering Key Messages
Why shouldn’t we stick to the key messages?
How do we change this?
Page 10
How to tell a story
Message
• Who is my audience and what is the message I want to share with them?
Define the problem
• Set up the need for a solution vexing the audience.
Mine your experiences
• Bring life experiences to illustrate the message.
Don’t make yourself the hero
• Bring the audience into the story.
Highlight a struggle
• Don’t be afraid to suggest the road ahead will be difficult.
Work toward the answer
• Show the way forward on the path toward resolution.
Page 11
Characteristics of a great storyteller
Empowering
Vulnerable
Giving
Have a Point
Page 12
When to tell a story
Employees
Partners
Networking
Media
Page 13
Media training a storyteller
As I was saying…
Let’s get back to the adventures of our hero…
But I digress…
Ah, the plot thickens!
Controlling the narrative
Page 14
Leave Them Wanting More
Cliffhangers
Waiting for the sequel
“I’m going to tell you a story…”
StorytellingExercises
Unconventional Storytelling
Page 17
Six Word Story
Simplify The Business Problem
Page 20
Untangling Complexity
Communicating in a common language
Page 23
Exquisite Corpse
Page 24
Across languages
Page 25
To Remember
Your Plot
Your Resolution
Your Characters
Tell Your Own Story
Page 26
The End
