17
Social Storytelling

Storytelling for TBA

Embed Size (px)

Citation preview

Page 1: Storytelling for TBA

Social Storytelling

Page 2: Storytelling for TBA

2

Storytelling Needed In Competitive Media Environments

Image by Gaelic Arts: http://www.flickr.com/photos/gaelic-arts/171189219/sizes/z/

Page 3: Storytelling for TBA

3

Precursor 1: Understand Audience Needs

Page 4: Storytelling for TBA

4

Precursor 2:Information Presented Is Useful

Image by dipfan: http://www.flickr.com/photos/dipfan/2739996214/sizes/z/

Page 5: Storytelling for TBA

5

Precursor 3Call to Action Presented Tastefully

Page 6: Storytelling for TBA

6

Many Ways to Tell StoriesAnd arts organizations are some of the best

Page 7: Storytelling for TBA

7

Social Storytelling Form 1:Personal Views/Shared Experience

Page 8: Storytelling for TBA

8

Social Storytelling Form 2: Third Person Storytelling

Page 9: Storytelling for TBA

9

Social Storytelling Form 3: Journalistic Approach

Page 10: Storytelling for TBA

10

Social Storytelling Form 4: Metaphors

Page 11: Storytelling for TBA

11

Exercise: What’s the Best Way for Ust to Tell Stories Online?

Page 12: Storytelling for TBA

12

47% of All Americans Get News On Their Phone

Page 13: Storytelling for TBA

13

If Social Disrupted the 30 Second Spot Then Mobile Will Restore Brevity

Page 14: Storytelling for TBA

14

Mobile Reduces Length & Input

Page 15: Storytelling for TBA

15

Content Needs To Get Tighter, BetterGo beyond app-gap (1/5 mobile news user prefer apps)

• Mobile friendly web site• Short video• Photos• Microblogs• Short form blogs

(Tumblr, Posterous)

Page 16: Storytelling for TBA

16

Exercise: How Can We Tell Stories In Short Form?

Page 17: Storytelling for TBA

Questions?