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Social Storytelling
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Storytelling Needed In Competitive Media Environments
Image by Gaelic Arts: http://www.flickr.com/photos/gaelic-arts/171189219/sizes/z/
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Precursor 1: Understand Audience Needs
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Precursor 2:Information Presented Is Useful
Image by dipfan: http://www.flickr.com/photos/dipfan/2739996214/sizes/z/
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Precursor 3Call to Action Presented Tastefully
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Many Ways to Tell StoriesAnd arts organizations are some of the best
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Social Storytelling Form 1:Personal Views/Shared Experience
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Social Storytelling Form 2: Third Person Storytelling
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Social Storytelling Form 3: Journalistic Approach
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Social Storytelling Form 4: Metaphors
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Exercise: What’s the Best Way for Ust to Tell Stories Online?
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47% of All Americans Get News On Their Phone
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If Social Disrupted the 30 Second Spot Then Mobile Will Restore Brevity
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Mobile Reduces Length & Input
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Content Needs To Get Tighter, BetterGo beyond app-gap (1/5 mobile news user prefer apps)
• Mobile friendly web site• Short video• Photos• Microblogs• Short form blogs
(Tumblr, Posterous)
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Exercise: How Can We Tell Stories In Short Form?
Questions?