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David Berkowitz
Chief Marketing Officer at agency MRY,
David has presented at more than 250+ events: South by Southwest (SXSW), Consumer Electronics Show (CES), iMedia, and Web 2.0 Expo; and events run by Google, Coca-Cola, NBC Universal, About.com, Canon, and Cox Communications;,He is in demand in the US and overseas – he has spoken to groups Australia, Brazil, France, Indonesia, Israel, Singapore, Spain, and Turkey.
Sally FalkowSally Falkow, CEO of Meritus
Media, a digital PR and content
agency based in Pasadena CA.
She blogs at the Proactive Report.com
Sally speaks at industry events such
as PR News Digital and Social
Media events, the PRSA International Conference and trains
in house and agency teams on the
use of social media and digital PR.
Should brands be telling stories?
Is there a downside to brands telling stories?
Story Telling vs Story Making
“There are new opportunities for
storytellers to alter the future of business
creating a new on-demand culture that
puts complete power back in the hands
of buyers.”
Ted Karczewski The Content Standard
What are those opportunities?
How does this impact the future
of business and marketing?
How does technology affect
what’s happening now?
The power of visual content:
The current opportunity in video
How, and why, are brands
tapping social influencers and
content producers?
How can brands identify trends and
use stories to engage their
audiences?
How does this apply to PR?
What are the current PR
opportunities and challenges
How do you see the
Future of Story?
More on Storytelling: Links
Beginning of the End of Storytelling column in Ad Agehttp://adage.com/article/digitalnext/beginning-end-storytelling/294975/
My presentation: A Story about the End of Storytellinghttp://www.slideshare.net/davidberkowitz/a-story-about-the-end-of-storytelling
Technologies powering story makinghttp://adage.com/article/digitalnext/technologies-brands-bring-storymaking-life/297985/
Coverage of Ad Age story making panelhttp://adage.com/article/special-report-digital-conference/making-stories-a-digital-world/298059/
