Storytelling4 Entrepreneurs presents the key elements for building a successful

business with storybook simplicity:

•valueproposition

•marketanalysis

•stakeholderneeds

•pricingstructures

…andmore

Organized in a handy workbook format, Storytelling4 Entrepreneurs cuts through

the clutter, theory and lingo so you can craft a compelling business story.

Use the step-by-step method to develop a long-term vision, clear goals, effective

messages and winning pitches.

Storytelling is the best way to connect emotionally with the people who will grow

your business.

Watch your product come to life in an exciting narrative with a happy ending for

partners, customers and employees.

About Kim McDonald

After more than 15 years immersed in the fast-paced world of technology

and start-ups, Kim is hooked on change and innovation. Her diverse

background includes product management, market ing, business

development and consulting for software, hardware, telecom and Internet

companies. Kim has earned her BA and MBA—but she’s a firm believer that

you don’t need a business degree to start and grow a successful business.

The ultimate planning guide for today’s fast-paced, “no-time-to-read” business environment.

www.storytelling4.com Kim McDonald

Entrepreneurs Workbook

Entrepreneurs WorkbookK

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Create Business Stories People Will Care About, Remember and Share