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5 Pieces of Practical Advice for Direction Attention
Deficit Disorder
Own Your Problem
You may not recognize what others see clearly – and they may hesitate to bring
it up if you’re the boss. So ask, listen, and embrace your DADD.
You can’t read the label of the jar you’re in
Define Your Strong Suits
A creative/visionary leader is often strong on some combination of product design, sales, and/or marketing. Be the
seer, and let others be the doers.
You may be wired to lead but not manage. Own that.
Hire a Lieutenant
If you’re not a builder, hire a people- and process- manager who is. Work
together on the blueprint, then hand it off for detailed implementation. GET
OUT OF THE WAY!
Operational thinkers and doers are gold.
Set Direction Once A Year (ish)
Tweak here and there as you go, review quarterly, but give a clear direction and
roadmap that non-visionaries (which will be most of your employees) can
follow.
Innovative thinking without self-control = instability.
Leverage What You Have
Sometimes, your best new ideas are modest variations of your current
offerings. Don’t always be looking for greener grass on the other side.
Your current path may be your best path, with a few minor adjustments
