Studios Portfolio

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<ul><li> 1. Portfolio of In-sourcing / Outsourcing Creative Work</li></ul> <p> 2. Brochure Design 3. Client Work: P&amp;Gthrough MS&amp;L Hong Kong 4. Client Work: P&amp;Gthrough MS&amp;L Hong Kong 5. Client Work: Oral B / Blend-a-med through MS&amp;L London 6. Client Work:Oral B / Blend-a-med through MS&amp;L London 7. MS&amp;L London 8. MS&amp;L London 9. MS&amp;L London 10. MS&amp;L London 11. MS&amp;L London 12. MS&amp;L London 13. MS&amp;L London 14. MS&amp;L London 15. MS&amp;L London 16. MS&amp;L London 17. MS&amp;L Asia 18. MS&amp;L Asia 19. MS&amp;L Asia 20. MS&amp;L Asia 21. MS&amp;L Asia 22. MS&amp;L Asia 23. MS&amp;L Asia 24. Creativesfor Oliviers Visit 25. 26. 27. 28. 29. PPT Slides 30. 31. About us At MS&amp;L, we recognise that public relations in the 21st Century is dramatically different than the conventional PR that was central to our roots. To stay on the cutting edge of communication, we transformed our agency, reframed our brand and recalibrated our capabilities. Today, MS&amp;L stands as a full-service partner in 21st Century public relations, bringing an exceptional offering that bridges the new channels of communication and traditional PR and media relations. Our goal is to champion transformational ideas, deliver business-critical advice and communications programmes that will help you achieve business success Asadvisors , we will offer strategic counsel based on rock-solid judgment and extensive experience to help you and your brands engage key audiences and customers. Asadvocates , we will aggressively represent your interests in both time-proven and creative ways. Through the use of new media, we also will be activists for you and your ideas. The effects of ouractivistcommunications in a digital age can be dramatic and powerful, helping us motivate influential audiences to become passionate for your brands and your company 32. August 12th 2009 European New Business Progress and Challenges 33. Where are we now? Pitching </p> <ul><li>Now on the pitch lists of major brands and businesses: </li></ul> <p>Strategy: Build new business alliances between our offices in Europe and the emerging markets to create future opportunities: MS&amp;L South Africa, Asia-Pac Provide on-going support to local offices new business drives 1 Migration </p> <ul><li>Key migration opportunities developed so far this year including: </li></ul> <p>Strategy: Define client targets, people and simple process Encourage offices to facilitate local client introductions 2 </p> <ul><li>Pitch performance has been significantly improved </li></ul> <ul><li>Pan European pitches in progress: Agence Francaise pour les Investissements Internationaux, Lufthansa, Pfizer, Chemoil </li></ul> <p>| | | | | | | | | | | | 34. Empowering Europe To win local and regional business that will turn into our cornerstone clients of the future 35. PPTTemplate Design for Legal &amp; General 36. MS&amp;L Proposal for Legal &amp; General General Insurance 20 May 2009 37. Online Adviser taking service online Traditionally our target audience bought insurance products from IFAs or brokers This traditionally enabled users to put a face to the business and create a close relationship of trust.MS&amp;L suggests creating an online personality (a real person filmed offering L&amp;G advice) that can directly answer questions posed by members of our target audience.Enables us to take a traditional approach but through a very modern medium. The personality used can be voted for by existing consumers and L&amp;G employees adding an element of interaction and driving people onlineThe Online Avatar (L&amp;G Adviser) offers the advice needed to support an online purchase Further recommendations Creates an opportunity to launch a new service to national personal finance and trade media Please note this idea is not accounted for in the budget or as part of the proposed retainer fee 38. PPTTemplate Design for Wella 39. SYSTEM PROFESSIONALSPICASSOER PRODUCT STORY 40. RESULTS INFUSIONS WITH ANY MASK 41. Consumer Association (StiWa) My mother, sister, daughter My hairdresser My best friend Consumer Association (Okotest) Dermatologists Consumer tests in magazines A star hair stylist A well known international celebrity CONSUMER INSIGHT 2 THE ROLE OF THE STYLIST </p> <ul><li>The hairdresser is one of the most important / trusted sources of product recommendation and information </li></ul> <ul><li><ul><li>Ahead of celebrity stylists, dermatologists and even the best friend </li></ul></li></ul> <p>The professional stylist is best positioned to help consumers in their confusion and prescribe suitable products for their needs. Research confirms that for most women my hairdresser is one of the most influential and trusted sources of product information and recommendation. Therefore any new personalised hair care solution needs to be rooted in the expertise of a salon professional Relative Influencer Importance 14.3 12.3 10.7 6.1 4.7 4.4 3.7 3.3 1.4 0 246810121416 Data shown from a recent Synovate study (475 women, Germany 2007) 42. PPTTemplate Design for MS&amp;L HWC 43. Who are you to say that? The MS&amp;L guide to credible health and wellness communicationin an increasingly hostile environment 44. Divider Slide Headline 45. Inside Page Slide Headline </p> <ul><li>This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. </li></ul> <ul><li>This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it.</li></ul> <ul><li>This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. </li></ul> <p> 46. PPTTemplate Design for Samsonite 47. 48. Divider Slide 49. Divider Slide 50. Divider Slide 51. Hear will be Headline </p> <ul><li>This is a dummy copy, so please do not read it. </li></ul> <ul><li>This is a dummy copy, so please </li></ul> <ul><li>This is a dummy copy, so </li></ul> <ul><li>This is a dummy copy, so please do not read it. </li></ul> <ul><li>This is a dummy copy, so please do not read it. </li></ul> <ul><li>This is a dummy copy, so please </li></ul> <ul><li>This is a dummy copy, so </li></ul> <ul><li>This is a dummy copy, so please do not read it. </li></ul> <p> 52. Hear will be Headline ACTIVITYCONSULTANT MD DASD AD AM AETOTAL 325 275 225 160 110 75Fees Expenses PRESS OFFICE MANAGEMENT &amp; REPORTING Administration Designated phoneline 1 2 81,605.00 Field Press Office Telephone 09.00 - 17.00; source products for fulfillment; prepare mailing labels and package products; input into product tracking reportClient alerts of coverage; month end report, disc burn of all coverage; input to monthly tracker;reporting, cuttings 1 2 1.5 101,460.00 100.00 Total 0 275 675 320 1,045 7503,065.00 100.00 PRESS OFFICE MEDIA ACTIVITY Media lists: compile and manage - trade, national, consumer, regional and online Press releases: Monthly product release, seasonal releases (x2),1 5 202,275.00 500.00 Press releases: ad hoc, proactive creative mailers/email Annual news &amp; feature calendar: produce, plan activityand action Seasonal feature calendar: produce, plan activity and action 5 202,050.00 1,000.00 Media bonding: meeting individual journalists, appointments at showroom Press event: Option 1 within showroom (twice yearly) Press event: Option 2 external venue (twice yearly) Showroom management/activity: integration of collections (twice yearly) Awards: Identify and manage entries trade and consumer Total 0 0 225 0 1,100 1,5004,325.00 500.00 PROGRAMME TOTAL- 275.00 900.00 320.00 2,145.00 2,250.00 7,390.00 600.00 GRAND TOTAL 7,990.00X 1295,880.00months 53. PPTTemplate Design for Lion Nathan 54. PRPRESENTATION 55. Here will be Headline </p> <ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul> <ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul> <ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul> <ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul> <p> 56. PRPRESENTATION 57. Here will be Headline </p> <ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul> <ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul> <ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul> <ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul> <p> 58. PPTTemplate Design for Sophos 59. Title Slide Option-01 60. Divider Slide Option 01 61. Inside Slide,Option 01 Inside Slide,Option - 01 62. Title Slide Option 02 63. Divider Slide, Option 02 64. Inside Slide,Option 02 Inside Slide,Option - 02 65. PPTTemplate Design for Emirates NBD through Capital MS&amp;L, Dubai 66. Working DraftLast Modified 10/6/2007 12:07:22 PM India Standard Time Printed 10/5/2007 11:08:14 AM India Standard Time 1Q 2009 Financial Results 29 APRIL 2009 67. Click to edit Master title style It is possible that this presentation could or may contain forward-looking statements that are based on current expectations or beliefs, as well as assumptions about future events. These forward-looking statements can be identified by the fact that they do not relate only to historical or current facts. Forward-looking statements often use words such as anticipate, target, expect, estimate, intend, plan, goal, believe, will, may, should, would, could or other words of similar meaning. There are several factors which could cause actual results to differ materially from those expressed or implied in forward looking statements. Among the factors that could cause actual results to differ materially from those described in the forward-looking statements are changes in the global. Emirates NBD undertakes no obligation to revise or update any forward looking statement contained within this presentation, regardless of whether those statements are affected as a result of new information, future events or otherwise. 68. Highlights: First Quarter 2009 69. 1Q 2009 Financial Results 29 APRIL 2009 70. Forward Looking Statements It is possible that this presentation could or may contain forward-looking statements that are based on current expectations or beliefs, as well as assumptions about future events. These forward-looking statements can be identified by the fact that they do not relate only to historical or current facts. Forward-looking statements often use words such as anticipate, target, expect, estimate, intend, plan, goal, believe, will, may, should, would, could or other words of similar meaning. Undue reliance should not be placed on any such statements because, by their very nature. There are several factors which could cause actual results to differ materially from those expressed or implied in forward looking statements. Future exchange and interest rates, changes in tax rates and future businesscombinations or dispositions. Emirates NBD undertakes no obligation to revise or update any forward looking statement contained within this presentation, regardless of whether those statements are affected as a result of new information, future events or otherwise. 71. PPTTemplate Designfor Capital MS&amp;L, Dubai for Middle East Coal Pitch 72. June 17, 2009 Strategic Communications to Build Reputation and Business in Middle East and Asia 73. Contents Section Page 2 3 4 9 14 40 50 74. Malaysia Program Budget Program and Activity Fees Expenses Total </p> <ul><li>Media Relations </li></ul> <ul><li><ul><li>Press conference </li></ul></li></ul> <ul><li><ul><li>One-on-one interviews </li></ul></li></ul> <ul><li><ul><li>CEO profiling interviews </li></ul></li></ul> <ul><li><ul><li>Media meet-and-greet </li></ul></li></ul> <ul><li><ul><li>Press release (turnaround) </li></ul></li></ul> <ul><li><ul><li>Media monitoring (monthly) </li></ul></li></ul> <p>a)US$5,000/conference b)US$2,500 /interview c) US$4,000/interview d)US$2,500/session e) US$2,000 f) US$2,500 a)US$500 b)US$250 c)US$400 d)US$250 e) US$200 f) US$250 Total:a)US$5,500 b)US$2,750 c)US$4,400 d)US$2,750 e) US$2,200 f) US$2,750 75. Why MS&amp;L is the right partner 76. Why MS&amp;L is the right partner 77. Why MS&amp;L is the right partner 78. Why MS&amp;L is the right partner CHINA 79. Why MS&amp;L is the right partner SINGAPORE 80. Why MS&amp;L is the right partner INDONESIA 81. Presentation Documents 82. 83. 84. 85. 86. 87. 88. 89. 90. 91. 92. 93. 94. 95. Poster Design 96. 97. 98. 99. E-mailers 100. 101. 102. 103. AwardTemplate 104. 105. 106. Middle East Coal Company Project work for Capital MS&amp;L Dubai 107. 108. 109. 110. 111. </p> <ul><li>In the pipeline </li></ul> <ul><li>Collaboration withMS&amp;L Atlantafor creative support for a large Novartis/CibaVision company event in Dubai.</li></ul> <ul><li>In talks withMS&amp;L Deutschlandfor supporting them on internal as well as NBD work</li></ul> <ul><li>Partnering withMS&amp;L Singapore &amp; MS&amp;L Chinafor creative support for various internal and new business marketing requirements </li></ul> <ul><li>Planning to work for website forMS&amp;L Japan </li></ul> <ul><li>In discussions withMS&amp;L Washingtonfor Creative Support </li></ul> <p>Hanmer MS&amp;L Studios Division In-sourcing / Outsourcing Operations 112. Thank you </p>