Suzanne Mc Keon

Suzanne McKeonMarketing [email protected]

Seasoned marketing executive with 20+ years’ experience in marketing, promotion, communications and ad sales development

Offers a highly successful track record in brand building through the development of marketing platforms that bring both strategic and creative thinking together to provide effective, results-oriented action plans

So who are we talking to?

Strong team leader who possesses the ability to motivate a group of people toward a common goal and vision

Ability to bring together both strategic thinking and creative execution

Results-oriented with fiscal responsibility and ability to maximize resources to achieve desired results

Strengths and Deliverables

Personal Philosophy

GOOD - even great - marketing is all about finding what

your AUTHENTIC story is and then telling it well in a believable way.

"A great story can never be told too often."

Marketing Consultant/FreelancerNational Geographic

Entertainment - TV & FilmAbilene Cultural Affairs

CouncilThe Forte Foundation Real Simple Magazine

The New YorkerTown & Country

Magazine Experience:Reader's Digest

PublicationsGruner & Jahr USA

Publishing - FitnessHearst - Cosmopolitan,

RedbookMeredith Publishing - Ladies' Home Journal,

Better Homes & Gardens, More

Conde Nast Publications - CN Bridal Group

Promotion Services Director - Brides, Modern Bride,

Elegant Bride

National Center for Children's Illustrated Literature - MuseumExecutive Director

National Geographic Magazine

Marketing Director US & International

WriterAbilene Reporter News regular featured writer

Newspaper Experience:The New York Times Los Angeles TimesWashington Post

Experience: At A Glance

Why Sue McKeon?Sue developed an outstanding multi dimensional marketing platform, "Artfully Abilene"

which now enables us to reach regional and statewide audiences. The level and quality of professionalism she brought to our organization has made us a leader in

marketing initiatives for arts councils throughout Texas and the United States.Lynn Barnett, Executive Director, Abilene Cultural Affairs Council

Sue is a consummate professional senior- level marketing executive. She has strong leadership and visionary skills and executes programs that consistently exceed

client expectations. She is confident interacting with senior management and is a professional to whom you can assign tasks and entrust responsibilities safe in the

knowledge that she will cover all the bases. Declan Moore, Senior VP, International, National Geographic

Why Sue McKeon?Sue is energetic, creative, caring, approachable. She brought out the best in the department while raising standards and bringing exciting new

programs and ways of doing business to the magazine.

Carrie Campbell , Research Director , National Geographic

Sue brings an amazing understanding of the corporate world. She is a successful director in that she surrounds herself with capable people she trusts to get the job done. She is a hands on individual, but never over shadows your role. She would be an asset to any company

wanting an innovative thinker with a can do attitude!”

Peggy Shugrue Walz, Promotion Director , National Geographic

Sue is a great visionary and a talented marketer and she knows how to rally her troops on the battle field.

Eric R.T. Vidal, Director of Creative Strategy, Senior Partner , ICUBE-NEWYORK, INC. - [321-GO] CORP.

She knows how to get the job done and does it well, while staying true to the brand and its objectives -- she is a detail-oriented manager who develops creative, targeted programs and materials which garner great buzz and even better results. She possesses a real understanding of integrated marketing and all of its facets. She is fabulous to work with... bringing her boundless energy, enthusiasm and humor to all

she touches!”

Trisha Clark, Owner, The Marketing Director Group, Inc.

Why Sue McKeon?

I worked closely with Sue for 12 months on a project for National Geographic Magazine that began in the concepting phase and concluded with a very successful, award-winning and multi-tiered advertising and experiential marketing

program. Throughout the process Sue was a leader able to pull together the many elements and players involved with professionalism, intelligence and creativity. She thinks strategically and out-of-the-box. On a personal level, Sue is

straight-forward, fun to work with and committed to getting the best out of everyone.

Matthew Glass, Owner, Grand Central Marketing

Working with Sue was easily one of the best experiences in my professional career. Talented, dedicated, and focused, Sue has an amazing ability to both inspire and motivate a team throughout an entire project, which can be a difficult task when the terms are constantly changing. When Sue is leading a project, everyone is an integral part of the creative

process, and she respects and values what each person brings to the table. Sue is a role model for young women in the industry. Her passion, drive, and commitment to excellence are only matched by her true love for what she does,

which is evident to every person she meets. An asset in every sense of the word.

Jenni Mennella , Marketing Copywriter, Wilen Media Corp.

With passion, the most difficult of objectives can be achieved.

Program Highlights and Accomplishments• Experience Africa - National Geographic Magazine, award-

winning experiential photography program at Grand Central

Terminal

• Challenges:

•Never been done before experiential program

•Internal worry about effect on the 120-year old brand

•Quality of photography in large-scale format

•Multiple partners to service: Lenovo, South Africa Airways,

etc.

• Results:

•Significant exposure via PR placements - LOTS of buzz

•New perspective from potential new loyalists and enthusiasts

•Generated $200,000 in new ad/sponsorship revenues and

won 2005 Folio Award for Best Special Event and Best

Custom Advertiser Event

•Internal praises by senior management as "the best" event

ever produced on behalf of the brand

Program Highlights and Accomplishments

• Celebrate Photography - National Geographic Magazine, mobile marketing photography

tour in partnership with Circuit City

• Challenges:

•Retro-fitting an 18-wheeler truck to represent the appropriate Geographic image

•First-ever mobile marketing tour

•Internal worry about taking NatGeo "out on the road"

• Results:

•Generated $100,000 in new ad revenue - HP, Sandisk, Energizer, Imation

•Created consumer goodwill and new enthusiasm for the brand

•Solidified strong marketing partnerships

Program Highlights and Accomplishments• Marketing Advertising Campaign - National Geographic Magazine - industry campaign

that ran in Advertising Age

• Challenges

•Used non-traditional approach to brand messaging to convey a more contemporary

message

• Results - "It's a daring use of imagery and does a nice job of melding imagery with copy."

- Ad Rants


• Microsoft Emerging Explorers - National Geographic Magazine - product immersion

program in partnership with NG Missions, NG Magazine and Microsoft

• Challenges:

•Meet client goals and objectives while maintaining credibility of NG brand

•Create product placement in a very 'authentic' way

•First-ever program of its kind for NGS

• Results:

•Multi-million dollar, multi-year commitment from Microsoft

•Pioneered the way for other significant sponorship/integrated marketing partnerships

•Delivered 'ownership' of a program for a client while being true to the NG brand

Program Highlights and Accomplishments• Ten Year Anniversary - National Center for

Children's Illustrated Literature - art auction and

celebration

• Challenges:

•Create full marketing platform on limited budget

•Rally community, donors and sponsors around

celebration

•First-ever program of its kind for NCCIL

• Results:

•Successful art auction with donations from 20+

artists, generating $28,000 in additional funding

•Secured a $1 million donation from founding

artist William Joyce - plus 24 art pieces to add to

the museum's permanent collection

•Significant community support with largest

attendance at a fundraiser = $18,000 profit

Program Highlights and Accomplishments• The Golden Legacy: Original Art from 65 Years of Golden Books

- National Center for Children's Illustrated Literature (NCCIL) -

exclusive art exhibition providing national exposure for a

regional museum

• Challenges:

•Convincing a major publisher to partner with a small museum

on an exclusive basis

•Executing the exhibition and marketing platform to the

expectations of a large marketing partner

• Results:

•Random House was pleased with the results

•Reputation of the museum was secured as a credible partner

•Major national publicity

•Increased funding and donations to the organization as a

result of the project = $50,000

Program Highlights and Accomplishments• William Steig - The Man Who Never Grew Up - His

Life's Work in Children's Illustration - National Center

for Children's Illustrated Literature (NCCIL) -

exclusive art exhibition providing national exposure

for a regional museum

• Challenges:

•Working with multiple partners including estates

and other museums to coordinate the exhibition

•Meeting expectations of all partners

•Securing exclusive rights to exhibition for an

extended period of time

• Results:

•Tied to the movie Shrek 3 which lead to significant

PR for the museum and exhibition

•Increased funding and donations to the museum =

$25,000

Program Highlights and Accomplishments• Artfully Abilene - Abilene Cultural Affairs Council - integrated

marketing platform and cultural magazine launched to establish

Abilene as a credible arts community.

• Challenges:

•Never been done before

•Determining market relevance and feasibility

•Small start-up budget

•Promotion to increase awareness and community distribution

• Results:

•First time success vis a vis advertising and community acceptability - plus launched an e-marketing platform

•Arts organizations and artists feel supported

•"Congrats on the Artfully Abilene publication! We are proudly displaying it in the Capitol. We hear oohs and ahhs from visitors everyday. Thanks for what you do for Abilene and the arts." - Susan King, State of Texas House of Representatives


• www.abileneacac.org - Abilene Cultural Affairs Council - designed

and launched completely new website

• www.abileneroadtrip.com - Abilene Cultural Affairs Council, Abilene

Convention and Visitor's Bureau, Abilene Chamber of Commerce

• www.nccil.org - National Center for Children's Illustrated Literature -

designed and launched completely new website

• www.nationalgeographic.com/marketing - National Geographic

Magazine - designed and launched an award-winning marketing

website. "It's the site's ability to take a somewhat dry, repetitive subject and make it

visually appealing, engaging and truly useful that really sets it apart. It does a great job

duplicating the essence of the magazine. It's likely to set the precedent for online media

kits." - Design Interact

Program Highlights and Accomplishments• Wedding March on Madison - CN Bridal Group -

experiential immersion program in partnership

with New York City's Madison Avenue Business

Improvement District (BID) and multiple

sponsor participants

• Challenges:

•First-ever program

•Needed to generate additional ad revenues

• Results:

•Unique program that secured top-level participants - ie Vera Wang, Colin Cowie, Preston Bailey, Sylvia Weinstock

•Experiential program that brought consumers closer to both media brand and program sponsors

•Secured additional ad revenues

•Became a signature annual program


• Dressing Out Loud - The New York Times Fashions

of the Times - full Fifth Avenue window display and

store event to launch new Fashion Editor in

partnership with Saks Fifth Avenue

• American and European Fall Collections - window

display and retail promotion in partnership with

Barneys New York

Deep rooted experience in media - print, tv, film, online

Marketing tool development and collaborative selling

E-marketing and website design and development

Brand and strategy development

Large scale event planning and experiential marketing

Strong writer - both promotional and for consumers

Design and art direction

Summary

Strong brand understanding

Team leadership

Creativity matched with strategic thinking

Understanding of integrated and multi-platform programs

Experience in global and 'mission based' branding

"Roll up my sleeves" and "can do" attitude = Get 'er done

Success Factors