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SWEEPSTAKES ADMINDashboard Guide

SW

EEPSTAKES

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CE B A S E D P R O M

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2 SWEEPSTAKES ADMIN DASHBOARD GUIDE

Table of ContentsOverview ....................................................................................................... 3

Manage

Timeline ................................................................................................................... 4

Analytics

Activities & Trends ............................................................................................... 5

Daily History ........................................................................................................... 8

Demographics ....................................................................................................... 9

Tools

Manage Admins .................................................................................................... 10

Export Data ............................................................................................................. 1 1

Random Draw ........................................................................................................ 12

Take Offline ............................................................................................................ 13

DashboardEdit ............................................................................................................................ 14

Closing your Sweepstakes ................................................................................ 15

3 SWEEPSTAKES ADMIN DASHBOARD GUIDE

Welcome to your Sweepstakes Admin Dashboard. All the tools you’ll need to stay on top of your promotion site and activity are included here.

This guide is intended to help you understand what to expect in the Sweepstakes Admin Dashboard.

You’ll gain access to your own Admin Dashboard

once you launch your promotion with Strutta.

Explore yours to get the most out of your

promotion.

Feel free to contact us is you have any questions!

strutta.com | facebook.com/strutta | @strutta

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Manage > TimelineA snapshot of your promotions activity

Recent Entries By default you’ll see the most recent

submitted entries into your Sweepstakes.

Click VIEW ALL to jump to the Export

Data page in your Admin Dashboard.

Click Data to view the data that is

collected from your entry form.

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Analytics > Activities & TrendsThis is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).

This page is broken down into 4 sections and explained in the next two pages:1. Promotion Activity

2. Social Activity

3. Social Trends / Top Influencers

4. Conversion Goals

Tip: Get more in-depth analytics

•Set up Google Analytics for your site. You can add

Google Analytics code directly within our builder.

Your analytics will be accessible through your

Google account.

•Check your Facebook Insights for your Page

(and for your app if you create a custom app).

•Collect contact info for participants by

customizing your entry form to capture relevant

data. The entrant data can all be downloaded as a

CSV under Tools > User Data.

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Analytics > Activities & TrendsPromotion Activity & Social Activity

1. Promotion ActivityVisits: Distinct visits to your web site. This number does not

reflect unique visitors. It tallies one visit per user in a given

session. A user session, as per our system, expires after 10

minutes of inactivity by the user.

Entries: Entries submitted into your contest.

2. Social ActivityFind activity totals and trending arrows which indicate

increased , decreased or neutral activity each week in comparison to the previous week. Hover over the question

mark bubble for an explanation of each option.

3. Social Trends•The percent of extra visits due to sharing represents the

increased traffic that comes from social sharing. It is

calculated as follows:

(# of clickthroughs + # of referrals) / total # of visits

•The number of clicks per shared link is calculated as follows:

(# of clickthroughs + # of referrals) / total # of shares.

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Top InfluencersFind the 10 participants who brought in the most click throughs on shared links.

4. Conversion TrackerThe Conversion Tracker helps you better measure the ROI of your promotional campaign.

Track how effective your promotion is at driving interested visitors to specific goals on your

own web site.

You can set up as many goals as you like, specifically tailored to your needs, e.g. "browsed our

catalogue", "bought a product", "signed up for an account", etc.

Each goal comes with a unique tracking code which you can embed at a specific place on your

web site. Each time that goal is hit, you will be able to tell if and how that visitor participated in

your promotion.

Promotion Referrals: The total number of promotion visitors and participants who hit your goal.

Conversion Rate: The percentage of participants who converted on your goal is: (total # of

referrals / total # of participants)

SWEEPSTAKES ADMIN DASHBOARD GUIDE

Analytics > Activities & TrendsSocial Trends & Conversion Goals

Tip

Consider offering secondary prizes to reward the most

invested and active participants. (Find contact info for your

to entrants by downloading a CSV under Tools > User Data)

Tip

You can set goals even when your promotion is

live in your Admin Dashboard > Edit > Integration

> Analytics > Conversion Goals > Add Goal.

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Analytics > Daily HistoryThis is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).

By default you’ll see stats for one day and one month back. You can select to view specific dates and export a CSV for that date range.

Visits: Distinct visit to your website.

Entries: Entries submitted into your contest.

Shares: Links shared using the built in share tools.

Clickthroughs: Clicks on a shared link.

Referrals: People who entered after clicking a

shared link.

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Analytics > Demographics This is where you’ll gain insights into your promotion site’s activity (displayed in near real-time).

Visits by country and by State / ProvinceGet an sense of where your contest participants are coming

from. Locations with less than 10% of visitors traffic are

included in other.

Sign-upsSee how many people log in with Facebook login vs new

account registration. Applicable to standalone Microsite and

iframes only. If you are running a Contest on Facebook, all

signups will be Facebook.

GenderSee the ratio of male to female participants in your Contest.

Language

Newsletter Opt-inSee at a glance whether people opt in or out of your

newsletter in your entry form.

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Tools > Manage Admins Add administrators to your Strutta Account. Select what level of access to share and for how long.

Shared Admin Access

The Shared Admin Access tool allows you to share your

promotion's Builder and Dashboard with your team and clients

without having to share your Strutta login information! Learn More.

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Tools > Export DataSelect the fields you'd like to include in your CSV download.

Download User data or your site Analytics as a CSV file.

You can download as many reports as you like while you

have access to your Admin Dashboard.

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Tools > Random DrawUse this tool to generate a winner at random or to run a contest within your contest!

You may randomly select any number of winners at any time. However, this does not remove the winner(s) from eligibility for future random draws.

Tip

Rewarding random participants is a great way to generate

excitement among your contest community! This tool allows you to

award daily, weekly or monthly prizes throughout your campaign.

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Tools > Take OfflineYou can take your live site offline and bring it back online any time at no charge, so long as it is within your configured timeline

If you actively take your site offline using this tool, you will

lose access to your Admin Dashboard and only have access

to your Sweepstakes Builder (editing tools).

So, save your data and take screenshots of your site before

you take your site offline.

Once your sweepstakes or contest's final round closes, we'll

keep the site live for another 2 weeks at no charge. To keep it

hosted beyond that, you can subscribe to extended hosting.

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Dashboard > Edit You can edit copy and design elements of your Sweepstakes even when the site is live.

Click Edit to jump from the Dashboard to your Strutta Builder.

Here you’ll be familiar with the layout:

all Sweepstakes Builder steps are

available for your review and edits.

Make any changes then hit Save &

Publish. Your edits will be reflected on

the live site immediately. Your

promotions activity will not be affected.

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Closing Your Sweepstakes

When your promotion’s submission round comes to an end, our system will automatically generate a winner at random. You can confirm this winner or pick another one using the Random Draw Tool.

Once you’ve selected a winner, we recommend

updating your promotion site’s intro image and

description to announce your winner & to let your

community know the promotion is over!

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Please feel free to contact us is you have any questions! strutta.com | facebook.com/strutta | @strutta

There You Have It!The Strutta Sweepstakes Admin Dashboard.

Go ahead and click around to get to know yours!

For more tips, sure to check out:

MARKETING for SOCIAL MEDIA PROMOTIONS

PART ONE Planning Tips and Best

Practices Guide