SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

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NEW (but not improved) for 2016!

#DamnSXSW, back at it again with the Obamas!Your guide to SXSW Interactive 2016

by David Berkowitz, CMO, MRY@mry / @dberkowitzDavid.Berkowitz@mry.com

Damn Daniel image: http://www.independent.co.uk/life-style/gadgets-and-tech/news/damn-daniel-how-the-latest-meme-shows-the-dark-side-of-going-viral-a6909421.html

Alternate titles for SXSW 2016 recap deck: OBAMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! (either one)The most virtually productive conference everThe event that launched the massive hit MeerkatJust get me a photo opp with a meme and let me go home already

Insert outline hereOverviewBrandsTechWhatever

OverviewPro tip: put some heavy hitting stuff up front to justify the mechanical bull rides on your expense reports

Insert inspirational quote hereI found courage when I found inspiration, and thats the story that you tell. Because you cant let someone else tell your story. Have it your way. - Whichever of these keynote speakers you recognize

http://www.sxsw.com/interactive/conference/keynotes

Insert something political hereInnovation is part of our foundation, and our foundation is part of our innovation. - No, really, WTF??!?$@?% How did SXSW land the OBAMAS?!?!?!?!?!?!? Is this SXSW or the UN Security Council?

http://www.sxsw.com/interactive/conference/keynotes

Top things discussed at SXSWComplaints about traffic due to the ObamasComplaints about security due to the ObamasComplaints about the lack of hotel rooms due to the ObamasComplaints about people tweeting so many pics and quotes of the Obamas that their phones died after an hourComplaints about how SXSW is totally over once a sitting president comes to the conference Emerging tech stuff, the future of media, and everything else

Insert a few high-minded quotes from sessions not featuring an ObamaGet at least one quote from a coworkerPlug your own panelReference a few others and make it look like you went to them, even when you got all the quotes from TechCrunch

Insert selfie with #DamnDanielMashable or someone has to trot him out, right?

Insert gratuitous selfies with celebsTry to get someone A-listIf not, just look for a Kardashian or Joseph Gordon-Levitt or whoevers investing in a ton of stuff right now

BrandsKeep Austin Weird but not too weird or brands will have to shut off their Periscope feeds of their SXSW activations

Show images of brands doing startup competitionsBecause thats still a trendy thing for brands to do at SXSW

Compilation of brands doing stuff with VRAKA, a compilation of what every brand is doing at SXSW 2016

SXSW 2016 bingo: Find brand activations using any of these Austin iconsCowboy bootsCowboy hatFood truckBarbecueTexas LonghornsGuitarTacoBreakfast tacoCactusPedicabBatsHorsesFREE (recharge your devices here)ArmadillosMechanical bullsMap of TexasTexas flagStarsWillie NelsonKeep Austin Weird

State Capitol buildingMargaritasBeerEthan HawkeLiberals

And the best brand activation of SXSW isMention a client here

Another great brand at SXSWMention another client

OMG, this brand did the most happy-emoji-worthy thing!!!Mention the client of a sister agency

Biggest brand flops of SXSWUse clients from competitive agencies

TechHey, everyone at SXSW still uses Twitter, right? That got big at SXSW back in 2007

Note which tech will be the next MeerkatFunny how that went from a really positive reference to a really negative one in the course of a few months, isnt it?

Show something techie NOT related to VRIMAGE NOT FOUND

Use virtual and augmented as many ways as possible to sound super smartVirtual messagingVirtual dronesAugmented calligraphyAugmented automationVirtual augmentationAugmented: SVUAugmented triskaidekaphobiaVirtual herpetology

A few other cool appsJust list a few things run by people you happened to run into at SXSW; pretend like that was everything that mattered at the show

Something about wearablesIf theres nothing, just pop in a slide from the SXSW 2015 recap. Or the CES 2015 recap. Or the SXSW 2014 recap. Or the Mobile World Congress 2011 recap.

Cool drone imageIdeally one delivering a breakfast taco or Willie Nelson or something

Insert random comics from The Very Near Future

http://theverynearfuture.com/post/132785036289/virtual-walk

Wrapping up

Good readsObama looks to SXSW for ideas and tech to modernizegovernment (VentureBeat)The Austin 100: A SXSW 2016 mix (NPR)Marketers Should Expect the Unxpected at SXSW (Matthew Scott in The Drum)

Contact@MRY / @dberkowitzwww.mry.com David.Berkowitz@mry.com Add some other GIF or somethingIf nothing else, just mention the Obamas again