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NEW (but not improve d) for 2016!

SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

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Page 1: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

NEW (but not improve

d) for 2016!

Page 2: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

#DamnSXSW, back at it again with

the Obamas!Your guide to SXSW Interactive

2016by David Berkowitz, CMO, MRY

@mry / @[email protected]

Page 3: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Alternate titles for SXSW 2016 recap deck: • OBAMA!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! (either one)

• The most virtually productive conference ever• The event that launched the massive hit Meerkat• Just get me a photo opp with a meme and let me

go home already

Page 4: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Insert outline here• Overview• Brands• Tech• Whatever

Page 5: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

OverviewPro tip: put some heavy hitting stuff up

front to justify the mechanical bull rides on your expense reports

Page 6: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Insert inspirational quote here“I found courage when I found inspiration, and that’s the story that you tell. Because you can’t let someone else tell your story. Have it your way.” - Whichever of these keynote speakers you recognize

Page 7: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Insert something political here“Innovation is part of our foundation, and our foundation is part of our innovation.” - No, really, WTF??!?$@?% How did SXSW land the OBAMAS?!?!?!?!?!?!? Is this SXSW or the UN Security Council?

Page 8: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!
Page 9: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Top things discussed at SXSW• Complaints about traffic due to the Obamas• Complaints about security due to the Obamas• Complaints about the lack of hotel rooms due to

the Obamas• Complaints about people tweeting so many pics

and quotes of the Obamas that their phones died after an hour

• Complaints about how SXSW is totally over once a sitting president comes to the conference

• Emerging tech stuff, the future of media, and everything else

Page 10: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Insert a few high-minded quotes from sessions not featuring an Obama

• Get at least one quote from a coworker• Plug your own panel• Reference a few others and make it

look like you went to them, even when you got all the quotes from TechCrunch

Page 11: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!
Page 12: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Insert selfie with #DamnDanielMashable or someone has to trot him out, right?

Page 13: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Insert gratuitous selfies with celebs• Try to get someone A-list• If not, just look for a Kardashian or

Joseph Gordon-Levitt or whoever’s investing in a ton of stuff right now

Page 14: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!
Page 15: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

BrandsKeep Austin Weird – but not too weird or brands will have to shut off their

Periscope feeds of their SXSW activations

Page 16: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Show images of brands doing startup competitions

Because that’s still a trendy thing for brands to do at SXSW

Page 17: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Compilation of brands doing stuff with VRAKA, a compilation of what every brand is doing at SXSW 2016

Page 18: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

SXSW 2016 bingo: Find brand activations using any of these Austin icons

Cowboy boots

Cowboy hat Food truck Barbecue Texas Longhorns

Guitar Taco Breakfast taco

Cactus Pedicab

Bats Horses FREE (recharge

your devices here)

Armadillos Mechanical bulls

Map of Texas

Texas flag Stars Willie Nelson

“Keep Austin Weird”

State Capitol building

Margaritas Beer Ethan Hawke

Liberals

Page 19: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

And the best brand activation of SXSW is…Mention a client here

Page 20: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Another great brand at SXSW…Mention another client

Page 21: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

OMG, this brand did the most happy-emoji-worthy thing!!!

Mention the client of a sister agency

Page 22: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Biggest brand flops of SXSWUse clients from competitive agencies

Page 23: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

TechHey, everyone at SXSW still uses

Twitter, right? That got big at SXSW… back in 2007

Page 24: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Note which tech will be the next MeerkatFunny how that went from a really positive reference to a really negative one in the course of a few months, isn’t it?

Page 25: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Show something techie NOT related to VR

IMAGE NOT FOUND

Page 26: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Use “virtual” and “augmented” as many ways as possible to sound super smart

• Virtual messaging• Virtual drones• Augmented calligraphy• Augmented automation• Virtual augmentation• Augmented: SVU• Augmented triskaidekaphobia• Virtual herpetology

Page 27: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

A few other cool appsJust list a few things run by people you happened to run into at SXSW; pretend like that was everything that mattered at the show

Page 28: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Something about wearablesIf there’s nothing, just pop in a slide from the SXSW 2015 recap. Or the CES 2015 recap. Or the SXSW 2014 recap. Or the Mobile World Congress 2011 recap.

Page 29: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Cool drone imageIdeally one delivering a breakfast taco or Willie Nelson or something

Page 30: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Insert random comics from The Very Near Future

Page 31: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!
Page 32: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Wrapping up

Page 34: SXSW 2016 Preview: #DamnSXSW, back at it again with the Obamas!

Contact@MRY / @dberkowitzwww.mry.com [email protected] Add some other GIF or somethingIf nothing else, just mention the Obamas again