Szetela Top 10 Cool PPC Things

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  • 1.Top 10 Cool New Things in PPC Advertising David Szetela Clix Marketing http://szetela.me

2. Top 10 Tips

  • Dayparting with Bing Data
  • Ads at the Top of Gmail
  • New AdWords User Types
  • New Conversion Optimizer Feature
  • View-through Conversions

3. Top 10 Tips

  • Focused Change History
  • New Google Keyword Tool
  • New Google Placement Tool
  • AdWords Sitelinks Ads
  • New AdWords Graphical Reporting

4. Dayparting with Bing Data

  • Most AdWords advertisers are dayparting without conversion data
  • AdWords does not show conversions per hour
  • Microsoft adCenterdoes

5. Dayparting with Data 6. Dayparting with Bing Data 7. Ads at the Top of Gmail 8. Ads at the Top of Gmail

  • Put this in a Placement ad group: mail.google.com, Inbox Top Center
  • Watch this video:http:// www.youtube.com/watch?v=NItbmssVqoY(wait until the end)

9. New AdWords User Types 10. New Conversion Optimizer Features 11. View-through Conversions

  • VTC = conversions that occur after banner ad has been viewed butnotclicked.
  • Clix estimate: 50% accurate

12. April 26, 2010 13. April 26, 2010 14. Focused Change History

  • Opportunities->More Tools

15. April 26, 2010 16. New AdWords Keyword Tool 17. New AdWords Keyword Tool 18. New AdWords Placement Tool 19. New AdWords Placement Tool 20. AdWords Sitelinks Ads 21. SiteLinks

  • Up to four links below ad
  • Ads must meet Certain Quality Criteria (i.e., position #1)
  • Appears automatically for qualified campaigns
  • Google claims 30% average increase in clickthrough rate

22. 23. 24. New AdWords Graphs 25. New AdWords Graphs 26. New AdWords Graphs 27. New AdWords Graphs 28. Top 10 Cool New Things in PPC Advertising David Szetela Clix Marketing http://szetela.me