Presenting The Business Enterprise Center’s February Brown BagTaking Your Social Media to the Next Level

Brad Attig

MADISON AVE. COLLECTIVE

BRADATTIG.COM

I work with small and mid-sized business (SMB’s), both B2B and B2C, and with non-profit organizations to assist in identifying and clarifying their unique message.

This encompasses branding, marketing and engagement.

I assess current practices and provide recommendations how to best focus their message.

YOUR PRESENTER

Brad Attig MAC Member

www.bradattig.com

I educate my clients how social media can integrate within their current marketing strategy and how to leverage social tools effectively.

I create best practices for my clients to engage their customers with conversational marketing that drives brand loyalty.

Lets learn about each of you.

30 seconds name, business and “why are you here?”

ABOUT THE MAC! The MAC is a creative and

diverse group of independent, freelance talent.

We are comprised of coders, web developers, graphic designers, illustrators, strategists, content creators and business coaches.

We share ideas, business experiences, and a common belief that two (or more) heads are usually better than one.

We scale to fill the needs of our clients.

The objective today…

is to provide some reference how to look at social media and discuss some practical ideas and methods that you can use to improve communication with customers through social media and impact the bottom line.

Taking Your Social Media to the Next Level

WHO HERE IS USING USING SOCIAL MEDIA NOW?If you aren’t you might as well be closed for business.

WHAT DO YOU THINK SOCIAL MEDIA IS?Social media is simply a set of tools to communicate with your customers.

Which tool are you using?

HOW YOU AS A BUSINESS VIEW SOCIAL MEDIA IS DIFFERENT THAN HOW CUSTOMERS VIEW SOCIAL MEDIA!

Goal

HOW MOST SMALL BIZ’S ARE USING SOCIAL MEDIAHow are you using it?

How would your customer like you to use it?

AMONG SMALL BUSINESSES USING SOCIAL MEDIA

90 percent use Facebook. Nearly 70 percent are on Twitter.

The adoption rate on other social media services is much less.

About 50 percent use LinkedIn. 32 percent have a Google+ account for their business. Just 29 percent use Pinterest.

While more than 50 percent of small-business Facebook users post new content daily or weekly, only 11 percent do so on Pinterest.

HOW MOST SMALL BIZ’S ARE PAYING FOR SOCIAL MEDIAHow are you paying for it?

Do you think it is valuable enough to pay someone?

DO YOU REMEMBER EARLIER WHEN I MENTIONED HOW CUSTOMERS VIEW SOCIAL MEDIA?

SORRY TO BE SUCH A BUMMER BUT…

Your customers want different things from you than what you are giving them!

WHICH CUSTOMERS DO YOU REALLY NEED TO BE WATCHING OUT

FOR?

&

WHAT IS SOLOMO?

ANYONE CARE TO GUESS?

CONNECTED MILLENNIALS & THEIR MOMS

Two key consumer groups you need to learn as much as possible about.

Both are constantly connected and are not shy in sharing their opinions about your brand, your product and your service.

2013 brings the year to step up your monitoring and responses to these critical groups.

SocialGetting meaningful recommendations from reputable sources (friends).

LocalUsing local search to find retailers. Are you optimized?

Mobile“Showrooming: the act of using a phone to compare your price to an on-line price.

SOLOMO GOES SHOPPINGSocial – Local - Mobile

WHERE TO START WITH SOCIAL MEDIA

The 800 lb. gorilla is just gaining weight and will soon be the ½ ton gorilla.

Don’t even say your customers aren’t on Facebook.

ACCORDING TO A SURVEY BY VERTICAL RESPONSE

2/3rds of Small Businesses are spending time on Social Media. Why? Relationship Building Customer Service The Great Equalizer Cost Effectiveness

1. Forum or Community Creation

2. Customer Service 3. Word of Mouth Marketing4. Business Hours5. Company Announcement6. Press Releases7. Product or Service

Catalogue8. Special Offers & Coupons9. Check-in Deals10.Contests11.Research and Development12.Employee Recognition13.Coordinate Special Events14.Community Service15.Email Newsletter

15 WAYS TO USE FACEBOOK PAGES FOR BUSINESS

KEEP IT REAL!

1. Break News2. Announce Discounts 3. Offer Customer Service4. Integrate Twitter with

LinkedIn5. Daily Specials6. Build Rapport7. Photos and Short Videos8. Create Fans

Remember you have 140 characters, less if you include a link and you need to leave room for re-tweeting….

8 WAYS TO USE TWITTER FOR BUSINESS

@bradattig

Facebook, Twitter and You-Tube are the 800 lb. gorillas but focusing on the social media platforms that your customer is on is critical.

Pinterest, Instagram, Yelp, Bing & Google Local Places, and Google+ are places that your customer might hang out.

SOCIAL MEANS MORE THAN FACEBOOK

You no longer need to have a presence everywhere and a poor showing in some places can even hurt you. Focus on where your customer is and own those spaces. Plan to spend more time actually engaging with your customer.

2013 will continue to be a year of change. Businesses which choose to embrace social media seek to use these tools will find themselves having stronger customer loyalty.

Starting and carrying on a meaningful dialogue with customers will positively impact their bottom line and make 2013 both a prosperous and profitable year.

Now go to…..www.bradattig.com/resources/For some Hubspot Guides and then go to

www.mac459feb.eventbrite.com/ And register for next week’s MAC seminar.

Thank you for attending & keep this top of mind