Know Your Customer

MKT250-1103A-05Marketing

Sabrina MergenthalerColorado Technical University

Professor Joel JacksonJuly 25, 2011

Who is the Customer

The demographics of our consumerencompass:

The Lifestyle of our Customer

Location! Location! Location!The Retail Location• Computer Stores

CompUSABestBuy

Circuit CityBrandsMart USA

• Department StoresSears

Wal-MartTarget

LIMITS!!!

Timing is Everything!

Wheels and Deals

Holiday SalesChristmas

Thanks Giving4th of July

Memorial DayLabor Day

Overseas HolidaysBack to School SalesFund Raising Events

Popular Usage

Fun/EntertainmentTravel

LearningBusiness

Topping the Competition-Why they choose GlobiTech

• Unbeatable Price• Meets the Need of the Buyer

• Reliable• Quality• Durable

• Light Weight• Stylish

Profiling our ConsumerPlease rate how much you agree with each statement:4-Strongly Agree | 3-Agree| 2-Disagree| 1-Strongly Disagree

Meet the GlobiTech Customer

References

Phase 3- Buyer Behavior. (2011). CTU Online Campus. Task List. Retrieved from https://campus.ctuonline.edu/pages/MainFrame.aspx?ContentFrame=/Home/Pages/Default.aspx

Albo, Bonny. (2009). What Are Demographics and Psychographics? The Two Types Of Marketing Data Needed To Start A Business. Entrepreneurs Suite 101.com Retrieved from http://www.suite101.com/content/what-are-demographics-and-psychographics-a170351

Berlin, Loren. (2011). Walmart's How Big? What the Huge Numbers Really Mean. DailyFinance.com. Retrieved from ttp://www.dailyfinance.com/2011/05/28/walmarts-how-big-what-the-huge-numbers-really-mean/

Greenberg, K. (2011). How Do Americans Shop? New Survey from SteelHouse Reveals Diverse Online Shopping Personalities, Underscoring Importance of Tailoring Offers Based on Personality to Entice Buyers. BusinessWire.com. Retrieved from http://www.businesswire.com/news/home/20110518005772/en/Americans-Shop-Survey-SteelHouse- Reveals-Diverse-Online

Increase Sales With a Sales Event? (2011). UPSA – United Professional Sales Association. Retrieved from http://www.upsa-intl.org/events

Laptop Computer Costs. (2011). CostHelper.com. Retrieved from http://www.costhelper.com/cost/computers/computers-notebook.html