EMPOWERMENT THROUGH EDUCATION

TARGETING YOUR EXTENSION AUDIENCE USING SOCIAL MEDIA

Andy KleinschmidtOhio State University Extension

@akleinschmidt

Mention of product names does not imply endorsement

RULE #1: YOU

MUST HAVE A PASSION TO LEARNCREATESHARE

ADVOCATE

INTERACT

COLLABORATE

listen

be genuine

build community

engage

add value

listen

listen

listen

let go

WHO OWNS social media IN YOUR ORGANIZATION?

It depends of course…

MAJOR CHANGESOFFICIAL ANNOUCEMENTS

CRISIS

TECHNICAL SHARING

LISTENINGADVOCACY

CONVERSATION

CONTENT IS A COMMODITY

build trust

constant communication

consistent communication

generate conversations

how to stand out in a world filled with content?

NOT. EVEN. CLOSE.

image attribution cambodia4kidsorg http://flic.kr/p/8fs4tQ

image attribution bogenfreund http://flic.kr/p/A9xpa

If all U.S. mobile internet time were condensed to one hour…

25 minutes are spent on email

the next closest activity is 7 minutes on portals such as google, yahoo, etc

source nielsenwire http://t.co/xPLJ1SY

USE AN EMAIL MARKETING SERVICETO SUPPORT YOUR

EFFORTSSOCIAL MEDIA

email marketing services (no, it is not spam)

measureable results, analyticsstay on the good side of ISPsmanage email listsprofessional looking emailsformat checksdeliverabilityintegration with social sitesanswers the question, ‘so what?’

image attribution liquidx http://flic.kr/p/5V2nUm

mobile APPS

then now

“Check out this cool site” “Check out this cool app”

faster than browser simple navigationspecific

ubuildapp appmakr swebapps isites kanchoo yapper sachmanya appbreeder

Developer or…App builders:

image attribution eschipul http://flic.kr/p/7kFgYt

ROIstart with measurable objectives

quick and dirty exampleswebsite visitsdonations madeapps downloadedreferrals

CONCLUSION

SOCIAL MEDIA IS NOT INEXPENSIVE, IT IS A DIFFERENT EXPENSIVE

Social Media = loyalty

awarenesssupport