Taugagreining (e. “Neural analysis”)

Egill Másson

Taugagreining’s Mission

To advance and promote the use of EEG technology as an aid in the diagnosis and therapy of neurological disorders.

Why EEG?

• Increasing emphasis on brain disoprder prevention and treatment .

• EEG is only real time functional brain measurement on millisecond basis.

• Necessary for determining epileptic activity.

• Substitute methods not yet in sight.

Organization

OperationsOperations

0

25.000

50.000

75.000

100.000

125.000

150.000

175.000

200.000

1998 1999 2000 2001 2002

Thous. ISK

RevenuesExpenses

Products

• Clinical EEG– Routine Diagnostic EEG

• Core product

– Epilepsy Monitoring• Released april 2002

• EEG Monitor – Released october 2001

Routine EEG

• Core product• Incredible ease of use

– Intuitive– Quick– Robust

• Protocols• Major Accounts

– King’s, Lund, Zurich, Kaiser

Epilepsy Monitoring

• Compact high quality 32/64/128 channels

• Detections• Alarms• Trends• Continuous Impedance

Estimation

Monitor – EEG for the ICU

• Unlimited Recording• Clear Presentation

– Online analysis

• Easy to Use• Compact• Instant access to raw data • Touch-screen• Alarms• Neonatal emphasis

Oxford Performance

0

20

40

60

80

100

120

1998 1999 2000 2001 2002

EEG License FeesM. ISK

Oxford Relationship

1996-2003• Oxford manufacture• Oxford stock• Oxford market outside Scand• TG sell in Scandinavia• Oxford sell ROW

2003 -• TG Manufacture• TG stock (3PL)• TG market worldwide• Oxford sell in USA, UK, Benelux, Spain• TG sell ROW

Effects of change on operations

• Revenues from EEG outside Scandinavia change from license fees to product sales

• Those revenues increase fourfold (other things being equal)

• Margin from those revenues doubles• Increase of capital bound in stock, and

receivables

New supply chain

TG IcelandSupplier custom SW, order

control, invoice

SupplierCustom HW

Distributorkit, assembly config,

despatch, invoiceCustomer

installation

SuppliersStd. SW, HW

3d PartyLogistics

Stock,dispatch

Operational changes

• 3 new staff added to Sales and Marketing in 2002

• 1 new staff added to Technical Support in 2002

• 1 new staff added to Sales and Marketing in 2002

• All infrastructure in place.

EEG distribution

• Oxford Instruments subsidiaries in USA, UK, Benelux, Spain, Italy, France

• 31 ind. distributors in Far East• 20 ind. distributors in Middle East and

Africa• 11 ind. distributors in Europe (rest of)• Spooner Medical with >20 subagents in

former Soviet Union

EEG in New Places

• Anesthesia monitoring in the OR• Ischemic stroke detection• Sedation monitoring in the ICU and OR• Advanced seizure detection• Alzheimer screening• Attention deficit disorder screenin