Telling stories wins as a marketing strategy. This slide deck was the background for part one in a two session story-telling bootcamp.
1. Chris Bell +44 7769 978 237 firstname.lastname@example.org @chrisbell
2. 3. I Stories 4. Why Are We Here? 5. Did You Hear About... 6. Stories in Business 7. Branding 101 8. Verdana Verdana Bold 9. Visual Identity is Static 1910s 1960s 2010s 2000s 1990s 1980s 1970s 1950s 1940s 1930s 1920s 10. Visual Identity 11. Product Names Tone of Voice Stories 12. Great Brand Stories 13. Great Brand Stories 14. Verbal Identity 15. Stories Spread 16. Know Your Partners Customers 3 to 5 years C?O Costs 3 months to a year Manager Conditions Up to 1 month Technician is the companys sweet spot, the sell-to point, where the money is 17. Talk to Your Partners C?O At last, somebody who understands exactly what we want. Ill go tell someone else about this. Its great! Manager Technician is the companys sweet spot, the sell-to point, where the money is 18. Compose Short term story Tech support, pre-sales Medium term story Account manager, finance department Long term story Owner, investor