Telling Stories Session1

  • View
    470

  • Download
    0

Embed Size (px)

DESCRIPTION

Telling stories wins as a marketing strategy. This slide deck was the background for part one in a two session story-telling bootcamp.

Transcript

  • 1. Chris Bell
    +44 7769 978 237
    chris.bell@plain-advice.com
    @chrisbell

2. 3. I
Stories
4. Why Are We Here?
5. Did You Hear About...
6. Stories in Business
7. Branding 101
8. Verdana
Verdana Bold
9. Visual Identity is Static
1910s
1960s
2010s
2000s
1990s
1980s
1970s
1950s
1940s
1930s
1920s
10. Visual Identity
11. Product Names
Tone of Voice
Stories
12. Great Brand Stories
13. Great Brand Stories
14. Verbal Identity
15. Stories Spread
16. Know Your Partners
Customers
3 to 5 years
C?O
Costs
3 months to a year
Manager
Conditions
Up to 1 month
Technician
is the companys sweet spot, the sell-to point, where the money is
17. Talk to Your Partners
C?O
At last, somebody who understands exactly what we want. Ill go tell someone else about
this. Its great!
Manager
Technician
is the companys sweet spot, the sell-to point, where the money is
18. Compose
Short term story
Tech support, pre-sales
Medium term story
Account manager, finance department
Long term story
Owner, investor