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AUDIENCE: MarketersEVENT: 2010 Consumer Electronics ShowSYNOPSIS: The Social Media Hype Bubble is OVER. Consumers are getting burnt out on the hype around the media. So should marketers get out of social marketing? HELL NO. This presentation provides ten suggestions that leverage current trends in social media adoption by both consumers and business. Eric will post an audio track for this presentation later this week.
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ERIC WEAVER2010 International Consumer Electronics ShowLas Vegas
Ten things marketers need to know in ‘10
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SLIDES: slideshare.net/weaveCHATTER: twitter.com/weave
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1. The social media hype bubble has burst.
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April 2009: Oprah joins Twitter, Ashton & Larry duke it outMay 2009: 4,487 self-proclaimed social media gurus, ninjas, jedi on TwitterBy Dec 2009: Nearly 11,000 more “gurus” joined Twitter, post-Oprah
BL OCHMAN, 12/29/09
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Help a Reporter Out, 1/5/10
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2. Despite this, your marketing must become even more social. Srsly.
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51% of consumers trust peers for company & product info; 13% trust marketers.
2009 EDELMAN TRUST BAROMETER
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And…
DATA FROM DEI WORLDWIDE/OTX “IMPACT OF SOCIAL MEDIA ON PURCH BEHAVIOR”
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Another reason: competitors.86% said they intend a spending bump in social programs in ‘10.
DATA FROM DEI WORLDWIDE/OTX “IMPACT OF SOCIAL MEDIA ON PURCH BEHAVIOR”
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3. Consumers want to co-create your offering with you.
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And you may not even know it.
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4. 2010 is the year to find your voice.
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“The only way to put out social media fire is with social media water.”- Ramon DeLeon, Domino’s Pizza
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5. 2010 is the year to take risks.
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“Are you asking for a budget increase?”
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54% of companies surveyed have implemented social monitoring.Yet many only listen.
E-CONSULTANCY, SOCIAL MEDIA AND PR REPORT, NOVEMBER 2009
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6. Fear also creates control issues. But control is gone.
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7. You need a strong brand now more than ever.
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66% of all brand touchpoints are now consumer-generated.
MCKINSEY QUARTERLY, JULY 2009
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8. You don’t need your prospects’ time. You need their trust.
252009 EDELMAN TRUST BAROMETER
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There’s only really one lever to pull.
Source: Agent Wildfire
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9. 2010 is the year to demonstrate intent.
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Demonstrate intent.
2009 EDELMAN TRUST BAROMETER
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10. 2010 is the year to demonstrate your societal intentions.
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83% of consumers are willing to change their consumption habits to make the world a better place.
2008 EDELMAN GOOD PURPOSE STUDY
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Globally, 80% of consumers feel that during a recession, it is still important for brands and companies to set aside money for social purpose
2008 EDELMAN GOOD PURPOSE STUDY
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Of all the tools at our disposal, social tools provide the greatest ability to connect, engage, build trust and demonstrate intent.
DANKE.AND QUESTIONS.me: twitter.com/weave company: tribalddb.caslides: slideshare.net/weave
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About Tribal DDBTribal DDB Worldwide is a global interactive marketing agency that consistently ranks as one of the Top 10 agencies as measured by revenue, media and creativity. Headquartered in New York, Tribal DDB Worldwide has 54 full services offices spanning 36 countries throughout the Americas, Europe and Asia Pacific. We are the first digital agency to ever win Global Agency Network of the Year from Advertising Age. Our worldwide staff of over 1,200 provides clients the scale and breadth of services to build strong digital businesses in all major markets around the world.
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